2451. THE IMPORTANCE OF ROAD TRANSPORTATION AS A MEDIUM FOR AGRICULTURAL PRODUCT MARKETING AND DISTRIBUTION
CHAPTER ONE
INTRODUCTION: The pursuit of self-sufficiency in food production is one of the most important challenges that the majority of countries in the world are currently confronting. It is also a problem that has the potential to become much more severe in the years that are directly in front of us (Kotler, 2022). On the other hand, problems relating to rural inaccessibility ha...