(+234)-916-495-6264     |      iprojectresearchonline@gmail.com
1
1. A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU)

Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one.  Pidgin English came into existence through English Language.

The coming of the white men to Africa really changed a lot of cultures, languages, norm, ethnics and non – ethics values etc in African.  T...

2. AN ASSESSMENT OF MASS MEDIA AND THE MANAGEMENT OF HUMAN RIGHTS IN NIGERIA

Abstract: From all indications, it  has  become  obvious  that  the  mass media  has  a  great role to play in the management of human rights  abuse  in  Nigeria,  taking  into  cognizance  their  role  in  the society  which  includes  surveillance  of  the  society,  correlation  of the  various  ideas  and  transmission...

3. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs in Nigerian Newspapers.  The population of this study in Enugu metropolis was about 123 but 119 readers participated in the study. The objectives of the study were: To ascertain if the use of phot...

4. IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE AMONG SENIOR SECONDARY SCHOOL STUDENTS

Background of the study: The age in which teachers were considered as repositories of information has become obsolete. The rapid pace of global progress can be attributed to the continuous advancements in technology. Significantly, technology encompasses the domains of information and communication, which may be characterised as the manipulation and manipulation of various forms of information (including texts, photos, graphs, and instructions) through the utilisation of electronic and commun...

5. PUBLIC PERCEPTION OF RADIO BROADCAST PROGRAMMES ON HEALTH MATTERS

ABSTRACT: The broad objective of this study is to examine public perception of radio broadcast programmes on health matters using radio listener in Onitsha in Anambra State.The study adopted the survey research design and randomly enrolled participants using the convenience sampling technique to choose 280 participant who are radio listeners as the sample size in the study. A total of 267  responses were retrieved while a total of 261 validated...

6. THE EFFECTIVE USE OF MULTIMEDIA IN THE TEACHING AND LEARNING OF POLITICAL SCIENCE EDUCATION

BACKGROUND OF THE STUDY: "Multimedia" is currently the buzzword in educational technology. Multimedia here refers to combining different electronic media, commonly computers and videodiscs, in teaching materials. This new generation is using digital media for learning and communicating (Tapscott, 2008). Business, industry, the military and educational institutions have recognized this potential and used computers as instructional tools. However, in the context...

7. A COMPARATIVE SURVEY ON THE PERFORMANCE OF GOVERNMENT-OWNED AND PRIVATE-OWNED BROADCASTING MEDIA FIRMS IN NIGERIA

ABSTRACT: This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray- power and SPLASH FM Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from the respondents who were randomly selected a...

8. A PRAGMATIC ANALYSIS OF SLANG AND CATCHY PHRASES USED IN SOME SELECTED NIGERIAN HIP-HOP SONGS

GENERAL INTRODUCTION: Language is a major and an indispensable tool in human existence. No wonder Microsoft Encarta (2009) defines it as “the principal means used by human beings to communicate with one another”. Language is primarily spoken, although it can be transferred to other media such as written, non-verbal and so on. It is therefore, the bedrock of communication which holds a society together.

Communication occurs in various ways: in the forms o...

9. A REVIEW OF CHALLENGES FACING MEDIA IN DISSEMINATION OF INFORMATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY)

ABSTRACT: The objective of this study is focused on a review of challenges facing media in dissemination of information  in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting representative sample of the wider population by using non-probability samp...

10. A SOCIOLINGUISTIC ANALYSIS OF CODE SWITCHING AND CODE MIXING IN SELECTED JENIFA’S DIARY EPISODES

ABSTRACT: This study was carried out to examine a sociolinguistic analysis of code switching and code mixing in selected jenifa’s diary episodes.  Specifically, the study examine the languages used in the production of movies in Nigeria with particular emphasis on Jenifa. The study also  assess the evidence of multilingual practice in Nollywood movies with specifics on Jenifa’s diary. The study further examine the level of indi...

11. A STUDY OF FAKE NEWS IN SOCIAL MEDIA: DELTA STATE UNIVERSITY STUDENTS AS AN INVESTIGATION

ABSTRACT: The study examines the study of fake news on the social media by university students. The study based its scope on Delta State University. The study was anchored on the Use and Gratification theory of mass communication. The study adopted the descriptive survey design in data collection and questionnaire was administered to one hundred and sixty-three respondents who formed that sample size. The technique used to arrive at one hundred and sixty ...

12. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA

ABSTRACT: The issues of media ownership and control can never be overemphasized due to the dwindling situations surrounding media practice in Nigeria. The media is said to take the coloration of where the practice is being carried out i.e the way the media operates in Nigeria cannot be the same as the way it will function in other countries such as Soviet Union, United States, Britain etc. The study is aimed at reviewing the various types of media ownership and how it is bein...

13. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT

Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recruit a total of 67 participants who are employees of Vanguard News Nigeria. The researchers distributed a carefully designed questionnaire to the participants, resulting in a total of 55 responses. Aft...

14. A SURVEY ON THE EFFECTIVENESS OF TELEVISION IN REPORTING HERDSMEN AND BANDITS CRISES IN NIGERIA

ABSTRACT: This study examined  the role of Television in reporting herdsmen and bandit crises using Channel Television as a case study. The study adopted the survey research design and simple random sampling was used to select the respondent. A total of 80 responses were validated from staffs of Channels Television. Data was presented and analyzed using frequency table and percentage. Social responsibility and Individual difference th...

15. AN ASSESSMENT OF COMMUNICATION AND GOOD GOVERNANCE

ABSTRACT: This study ―Communication and Good Governance in Ishielu Local Government Area of Ebonyi State‖ was carried out to examine the context of communication in governance of Ishielu Local Government area of Ebonyi state. The objectives are to validate the impact of communication on governance through regular participatory meetings between leaders and followers in Ishielu L.G.A; to stimulate inclusive governance as a means to empower the citizens and enhance their confidencein the le...

16. AN ASSESSMENT OF ELECTRONIC MEDIA AND ITS ROLE IN NATIONAL IMAGE BUILDING IN NIGERIA

ABSTARCT: This study was carried out on the role of electronic media in national image building using Channels Television, Lagos State. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of politically ambitious women in Ikeja, Lagos State. In determining the sample size, the researcher convenien...

17. AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION

ABSTRACT: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as well as antagonize the opposition party. In view of the 2015 elections in Nigeria, the mass media has been flooded with advertising messages from numerous political par...

18. AN ASSESSMENT OF PUBIC PERCEPTION OF HEALTH-RELATED RADIO PROGRAMMES IN NIGERIA

ABSTRACT: This study was carried out to analyze audience perception of health-related radio programmes using Nsukka as case study. Specifically, the study channeled to examine the level of residents exposure to health radio programmes, examine public perception on the benefits of radio health programmes, examine public perception on the factors affecting the effectiveness of radio broadcasting on public health issues, and analyze public opinion on possib...

19. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES IN THE NIGERIA FINANCIAL INSTITUTIONS

ABSTRACT: The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some research method in explaining the method which the research is been carried out. Public Relations is the art and social science of analyzing trends, predicting their organizational consequences, coun...

20. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNMENT POLICIES TO THE CITIZENRY

INTRODUCTION: The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its citizenry. Public relations in government in brief, is the concerted efforts of the government officials to establish appropriate and effective communication system that enables

them to produce, project and sustain government’s goals, aspirations, programmes, activities and policies to re...

21. AN ASSESSMENT OF STUDENTS RESPONSE TO TELEVISION REALITY PROGRAMMES

ABSTRACT: This study was carried out on the assessment of students response to television reality programmes using Delta State University, Abraka as case study. To achieve this 4 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the students of Delta State University, Abaraka. In determining the sample size, the researcher randomly selec...

22. A CRITICAL EVALUATION OF THE ROLES OF SOCIAL MEDIA IN FACILITATING PUBLIC AWARENESS REGARDING DOMESTIC VIOLENCE IN NIGERIA

Background to the Study: There has been disturbing news of domestic violence in every nook and cranny of the nation for some time now in the society of Nigeria. This is the case in every part of the country. In the event that a story concerning cultism, prostitution, or baby producing factories is not trending in the country's nooks and crannies, the news can be about a husband murdering his wife or vice versa. In many instances, it may include a father h...

23. AN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA

ABSTARCT: This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of politically ambitious women in Ikeja, Lagos State. In determining the sample size, the researcher conveniently selected 70...

24. AN ASSESSMENT OF WORKABILITY OF FREEDOM OF INFORMATION ACT (FOIA) IN JOURNALISM PROFESSION IN NIGERIA

ABSTRACT: This work set out to study the workability of freedom of information Act (FOIA) in Journalism profession in Nigeria. In  2011, the bill FOIA was assented to by the president of the federal republic of Nigeria president Goodluck Jonathan after eleven years of foot dragging in the N/ Assembly, and the hope of every Nigeria was that the Act would a respite to the rigorous Suffering the Journalists have been subjected to in the course of  ...

25. AN ASSESSMENT OF TWITTER BAN ON NIGERIA’S IMAGE IN THE INTERNATIONAL COMMUNITY

ABSTRACT: This focus of this study is to assess twitter ban on Nigeria’s image in the international community using Abuja as case Study, Nigeria. Survey research design was adopted for the study and with the aid of convenient sampling method, the researcher selected Eighty (80) participant who twitter users in Federal capital territory Abuja as the respondent of the study. Well structured questionnaire was issued to the 80 respondent of which total...

26. AN EVALUATION OF MASS MEDIA INFLUENCE ON LIFESTYLE OF YOUTHS

ABSTRACT: Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media also include the organizations which control these technologies.In the context of the increasing incidence of HIV/AIDS, research on the sexuality and sexual behaviour of young people has highlighted th...

27. AN EVALUATION OF ROLE OF THE MEDIA AND NATIONAL SECURITY IN NIGERIA

ABSTRACT: Chapter one This chapter is a window to this project. It would discuss the background to study, statement of problem, objective of study, and significance of study. The chapter would raise some research questions, discuss the research methodology, scope and limitation of study and review the relevant literatures that were used. Chapter Two will discuss the general or basic functions of the media and the role the media ought to play in...

28. A CRITICAL ANALYSIS OF THE IMPACT OF WESTERN MEDIA ON THE FASHION PREFERENCES OF NIGERIAN YOUNG WOMEN

ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents of western fashion affects the female students, examining its pervasive impact on the values of the female students and put into consideration if the western fashion should be isolated from...

29. AN INVESTIGATION OF SOCIAL MEDIA USAGE AND ITS IMPACT ON STUDENTS EXPOSURE TO CYBERCRIMES

Background of the study: Technology has been the success story of our century and has opened doors for beneficial inventions.  Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of most people and the economy of most countries in the world have become easily accessible with the help of electronic devices through the Internet and social media engagements and it is available to anyone who inquir...

30. APPLICATION OF MEDIA ETHICS IN NEWS GATHERING AND DISSEMINATION

Abstract: The broad focus of this study borders on  application of media ethics in news gathering and dissemination. The study further investigate whether journalist applies ethics during news gathering and dissemination, examined  the extent journalists maintain the ethics of the profession in news-gathering and dissemination and highlighted some of the effect of  journalists not upholding the ethics of the profession. Surv...

31. ASSESSING MASS MEDIA AND ITS INFLUENCE ON ENDSARS PROTEST

ABSTRACT: This study was carried out to examine the  influence of mass media on EndSARs protest using Lagos State as a case study. Specifically, the study examined the role of mass media in Nigeria.the study also, ascertain the extent of influence of mass media on EndSARs protest a case study of Lagos State. The study further, Evaluate the role of mass media on EndSARs protest. Lastly, the study  outline strategies that...

32. ASSESSING SOCIAL MEDIA AND ITS IMPACT ON 2019 ELECTION OUTCOMES IN NIGERIA

Abstract: Social media networks over the years has proven to be a great source of information and communication in a large scale leading to a vast amount of diverse datasets.  This capability makes it possible to analyse large  amounts of data virtually on any topic from online users. Organisations, media houses, politicians, artists, entertainers, among others, utilise social media to engage with a broader audience. Social media platforms play...

33. ASSESSING THE EXTENT OF UTILIZATION OF INDIGENOUS MODES OF COMMUNICATION FOR COMMUNITY DEVELOPMENT

ABSTRACT: The study examines the extent of utilization of indigenous modes of communication for community development in Nsukka L.G.A of Enugu state The study is predicated on the research problem that the Western modem mass media which have dominated the landscape of Nsukka LGA have not been very effective in developing the community who are mostly rural, poor and illiterate for development. Adopting the survey research method using primary and secondar...

34. EFFICACY ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION

ABSTRACT: This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of tel...

35. ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have changed the way we live, l...

36. ASSESSMENT OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF FEBRUARY 2023 PRESIDENTIAL ELECTION

ABSTRACT: This study aims to analyse the audience's view of media coverage of the February 2023 Presidential election, with a specific focus on the South-East geo-political zone as a case study. Nevertheless, the scope of the research study was limited to the five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi in order to gather diverse perspectives from the populace regarding the manner in which the presidential election...

37. ASSESSMENT OF INTERNET INFILTRATION AND THE ACCEPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA

Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Television streaming, the process by which television stations make media material available online, is one of the cutting-edge ways the Internet is being used in the media sector. According to Okoro's de...

38. ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES

BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for the past two decades. At its inception, television in the country was basically used for information, entertainment and educational purposes. It...

39. ATTITUDES OF YOUTH TOWARDS VIEWERSHIP OF NTA PROGRAMS IN NIGERIA; A STUDY OF YOUTHS IN GBOKO METROPOLIS

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion of audiences. The provision of vision as part of mass communication is a strength that television possesses. The programs that are broadcast are both a means of attracting an audience and a means of d...

40. AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political willpower as it affects their citizens’ standard of liv...

41. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have changed the way...

42. THE ONLINE AUDIENCE'S PERCEPTION OF A NIGERIAN NEWSPAPER

ABSTRACT

The primary objective of this study is to investigate the current condition of Nigerian newspapers that are disseminated through the internet, with the intention of determining the discernment and viewpoint of Nigerian readership towards these digital publications. The research will additionally examine the complexities and potentialities of internet-based newspaper dissemination, encompassing the diverse obstacles faced by readers. Moreove...

43. PERCEPTION OF SPORTS JOURNALISM'S ROLE IN NIGERIA'S SPORTS DEVELOPMENT BY THE AUDIENCE

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostly heterogeneous audience. For any human society, the successful conduct of its internal and external affairs depends largely on the extent to which information is disperse and shared, the need for inf...

44. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT

ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings from the study revealed that since brands started broadcasting their fast moving consumer products on television and radio stations, sales, patronage and repeated patronage has increased. Findings fro...

45. THE EFFECT OF BAN ON X (FORMERLY TWITTER) ON NIGERIA CITIZENS

ABSTRACT: The primary objective of this research is to ascertain the underlying factors and consequences associated with the imposition of a Twitter ban on the residents of Nigeria, with specific emphasis on the Asaba city located in Delta state. The present analysis has identified the primary factors contributing to the imposition of the Twitter ban in Nigeria. The research study utilised a survey research strategy and conveniently recruited a total of 80 pa...

46. CHALLENGES FACING MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA)

BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one of the most fundamental aspects of their existence.

Thus, referring to this evolution, the McBride commission has noted that, “As the world has advanced the task of communication has be...

47. A CRITICAL ANALYSIS OF THE CHALLENGES FACED BY TELEVISION BROADCASTING IN A DEMOCRATIC SOCIETY

BACKGROUND OF THE STUDY: The role of television as a mass medium in the democratization process is understood in the context of the public sphere, which is defined by Habermas stated  in 2012 as "organs of information and political debates such as newspapers, journals, and institutions of political discussion such as parliament, political clubs, literary salons, public assemblies, pubs, coffee houses, meeting halls, and other public space where soci...

48. HAUSA-ENGLISH CODE-SWITCHING IN CONTEMPORARY KANYWOOD FILMS

Abstract: This research endeavour entails an analysis of the linguistic patterns employed within the context of the Kannywood film industry, which is predominantly situated in northern Nigeria. The primary objective of this study is to examine the phenomenon of Hausa-English code-switching within the context of contemporary Kanywood films. This study investigates the phenomenon of code-switching in films, exploring both its nature and the underlying causes for its occurrence....

49. THE ROLE OF COMMUNICATION AS AN EFFECTIVE KEY IN PUBLIC RELATION

Abstract: Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, almost everything managers do to facilitate the attainment of organizational objectives which requires effective communication and without the means and capacity to communicate, every activity w...

50. COMPARATIVE STUDY OF THE PERFORMANCES OF GOVERNMENT OWNED AND PRIVATELY OWNED MEDIA ORGANIZATION

BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media as agents of rural and national development, especially at the information dissemination level is now generally recognized and accepted by experts and policy makers. What seems quite unresolved in man...

51. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION

ABSTRACT: This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, the study ascertain whether University of Ibadan students’ prefer Twitter to Splash FM. The study also examine factors influence students’ preference for Twitter over Splash fm and why if. Lastly the study ascertain some of t...

52. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certain products. These adverts would either influence its audience in the purchase of these goods and services positively or negatively, which could be as a result of the claims made in the advert. However...

53. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS

ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and executives who produces and market Malt drinks. To accompli...

54. CRITICAL EXAMINATION OF THE USE OF SOCIAL MEDIA AND MASS MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE

Background to the study: The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initially, coronavirus was tagged an epidemic by the World Health Organization (WHO) but because of its global spread and deadly nature, WHO upgraded the virus to a pandemic in 2020. More than 200,000 COVID...

55. THE IMPACT OF FAKE NEWS ON THE SOCIETY

ABSTRACT: This research presents the results of the impact of fake news on Nigeria Society, a case study of Yaba College of Technology, Yaba, Lagos state. Data were gathered using a self -constructed questionnaire and the result gotten was analyzed using the simple percentage method.  The validity and reliability of instrument were ascertained. Data analyzed from the research shows that there is a great deals of fake news in Nigeria, and also fake news influence and impa...

56. PRAGMATIC ANALYSIS OF WHATSAPP CHATS

Abstract: WhatsApp has significantly penetrated the various spheres of peoples’ lives all over the world. The purpose of this study is to look at two aspects of WhatsApp text-based status notifications; namely, the most common discursive realizations and the major pragmatic themes. A sample of 846 status notifications for WhatsApp users’ profiles was analyzed. Data, which were gathered, were from three sets of male and female users. The status not...

57. THE CHALLENGES CONFRONTING PRIVATELY OWNED MEDIA STATIONS IN A DEMOCRATIC DISPENSATION IN NIGERIA

ABSTRACT: This project work is mainly based on the theoretical and practical approach of the challenges confronting privately owned media stations in a democratic dispensation in Nigeria. In this work, the researcher tried to reevaluate two types of the media that is, government owned media like AIT Benin city station, with a view to recommending a more effective ownership. That is the type of ownership influence and challenges that is gea...

58. THE IMPACT OF RADIO ON POLITICAL PARTICIPATION

ABSTRACT: The study is on the impact of radio for political participation in Uyo metropolis: Case of Nigeria 2011 general elections. This study has three major purposes: (1) determine the usefulness of radio-based political campaigns to voters’ decision making during the election, (2) identify the problems associated with the use of radio-based political campaign during the election, and (3) ascertain the level of contribution of radio-ba...

59. IMPACT OF SOCIAL MEDIA TRENDS ON THE BEHAVIORAL PATTERN OF YOUTHS

Background of the study: Social media is the integration of digital media, which includes combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate purposes. The digital environment can include the Internet, telecommunications and interactive digital television. The Web is now part of the overall business of communication, sales and services. It ch...

60. THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU

Background of the Study: NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication. NTA is an institution used for simultaneous transmission of information to a wide and divergent audience. Although different media types, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enha...

61. THE ROLE OF FULANI RADIO IN RESOLVING HERDSMEN-FARMERS CRISIS IN NIGERIA

ABSTRACT: This study was carried out on the role of Fulani radio in resolving herdsmen farmers’ crisis in Nigeria using Koode Radio International, Abuja as a case study. To achieve this, thee significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprises of presenters/staff of Koode Radio International, Abuja. In determinin...

62. THE ROLE OF MASS MEDIA IN CHILDREN SOCIALIZATION

ABSTRACT: The study deals on children and mass media use: A study of the role of mass media use in childhood socialization. It throws light on one of the most remarkable features in human development. This feature is the transformation of the child from a low, helpless and defenseless infant to a self fending adult, by the process of socialization.

The study has five chapters which combined to explain better the ideas and evens of socializ...

63. THE ROLE OF MEDIA IN THE MANAGEMENT OF ENVIRONMENTAL HEALTH ISSUES IN NIGERA

INTRODUCTION: Health is the most ingredients of life, deny man of that, he re impotent in life people do not value their life or state of health until they have experience of one form of sickness.

However, as it is being said that health its wealth, issues of how overwhelmed our daily comment since revolution of science.

According to records sickness of various kinds has and angering the life of various citizen of Nigeria before, during and after the...

64. THE ROLE OF MASS MEDIA IN SOCIALIZING CHILDREN (A CASE STUDY OF EDO STATE)

ABSTRACT: Journalists willing to advocate for children and young people face the challenge of counterbalancing negative images or 'deionization' (Franklin and Horwath 1996) of children and, particularly, of adolescents, in print, television and film. Starkly contrasting with once popular views of childhood as a time of innocence, less than positive images of children and young people in the media may place obstacles in the path of attempts to prevent their abuse and n...

65. THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA

ABSTRACT: This study examined the role of modern technology in achieving communication efficiency in Nigeria with special reference to OSBC and Nigerian Tribune, Osun State. Specifically, the study  examine  examine whether computer and internet has enhanced news gathering of broadcasting media. The study also know if internet has affected the performance of the Nigerian journalists. The study further examine whether mass media depend...

66. AN INVESTIGATION INTO THE IMPACT OF PODCASTS ON THE CURRENT MEDIA CONSUMPTION HABITS OF NIGERIAN TERTIARY INSTITUTION STUDENTS: A STUDY OF LAGOS STATE UNIVERSITY STUDENTS

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students' awareness of Podcast media, analyse the motivations behind students' consumption of Podcast programmes, compare students' preferences for Podcasts with other types of programmes, and evaluate...

67. AN INVESTIGATION INTO THE IMPACT OF PODCASTS ON THE CURRENT MEDIA CONSUMPTION HABITS OF NIGERIAN TERTIARY INSTITUTION STUDENTS: A STUDY OF LAGOS STATE UNIVERSITY STUDENTS

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students' awareness of Podcast media, analyse the motivations behind students' consumption of Podcast programmes, compare students' preferences for Podcasts with other types of programmes, and evaluate...

68. THE ROLE OF RADIO AND TELEVISION IN RURAL DEVELOPMENT

BACKGROUND OF THE STUDY: This work is designed to study how rural dwellers utilize radio in comparison with television message to effect social change. Other communication channels, like the inter personal communication, traditional communication or what Frank Ugboajab called (Oramedia), newspaper and magazines are not quite effective as the radio and television especially in the much desired rural development. Those who found fault in the face – to – face co...

69. THE ROLE OF RADIO IN MOBILIZING NIGERIAN WOMEN INTO POLITICS

BACKGROUND OF THE STUDY: This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going transition programme. There are so many other communication media like the festival, gongs, drums, and town crier. But in view of how the channels could be used in performing the role of mobilizing Ni...

70. THE ROLE OF TELEVISION MEDIA ON DISSEMINATING COVID-19 VACCINATION INFORMATION IN NIGERIA

Background Of The Study: The putative "coronavirus" is thought to be a zoonotic virus that causes acute respiratory tract infections and deadly pneumonia in humans (Probasco, 2020). It was originally found in December 2019 in Wuhan, China's capital of Hubei Province, and originated from animal sources before spreading to humans. According to Probasco (2020), the symptoms of the new coronavirus include fever, cough, shortness of breath, and diarr...

71. THE TELEVISION AND ITS IMPACT ON THE SENSITIZATION OF THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE CORONA VIRUS IN NIGERIA

Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities to combat the virus. In addition, it is the responsibility of non-governmental organizations and other national and international health organizations to cooperate with the government in this effort....

72. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT

BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasting is that it was invented by young people for example, Marconi who developed wireless transmitter was only twenty-three when he did that and Reginald Fessenden made his first radiophone broadcast whe...

73. THE ROLE OF X (FORMERLYX APP) AND IT’S INFLUENCE FACILITATING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF IMO STATE)

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and monitoring functions it performs are now regarded essential to democratic democracy and efficient government. In a paradoxical way, one could argue that social media is a 21st-century instrument of m...

74. USE OF RADIO IN REDUCING THE SPATE OF DIVORCE IN PORT HARCOURT: A SURVEY OF 98.5 TREASURE FM AUDIENCE

CHAPTER ONE

INTRODUCTION

Background of the Study: According to Kombo (2015), radio is an essential medium for bringing about social change through the dissemination of public education. The requirement that individuals have to communicate with one another is the driving force behind its existence. Communication is the process through which individuals participate in the interaction of exchanging ideas with one another, whi...

75. THE PERCEPTION OF SOCIAL MEDIA ANTAGONISM ON YOUTH DEVELOPMENT IN NIGERIA (A CASE STUDY OF ILORIN METROPOLIS)

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for learning among youths, Bliss 1998. Social media can be seen through Facebook, Twitter, YouTube, Instagram and other social websites. The invention and introduction of it is to change and transform the...

76. THE RECONSTRUCTION OF NIGERIA'S IMAGE AND THE ROLE OF PUBLIC RELATIONS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high number of challenges. This unfortunate circumstance has the unintended consequence of strengthening their relationships with other nations. In addition to the difficulties of political instability, i...

77. THE REORIENTATION OF FAMILY VALUES THROUGH RADIO BROADCAST CAMPAIGNS ON GENDER-BASED VIOLENCE AGAINST WOMEN

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: According to the Universal Declaration of Human Rights, the family is the most basic societal unit, and it is the responsibility of society to provide all necessary support and protection to the family so that the family can take on all of the responsibilities necessary to ensure a favourable environment for a child's harmo...

78. THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wright Warner and Winter for example defined advertising as “controlled identifiable information and persuasion by means of the mass media” while the (British) institute of Advertising: Pract...

79. AN ANALYSIS OF THE IMPACT OF FULANI RADIO IN ADDRESSING THE CONFLICT BETWEEN HERDERS AND FARMERS IN NIGERIA

CHAPTER ONE

INTRODUCTION

Background Of The Study

Radio is a form of technology for signaling or communicating using radio waves. Fayeye (2011). Radio waves consist of electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). These waves are produced by a transmitter which is an electronic device connected to an antenna which radiates...

80. THE INFLUENCE OF BROADCAST MEDIA ON THE MORAL UPBRINGING OF NIGERIAN CHILDREN

CHAPTER ONE

INTRODUCTION

Background of the Study: The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainment, and have been found as a useful tool for influencing the public. Information network allow private individuals to get information and to communicate directly with one another (Schiller, 1999).

...

81. THE INFLUENCE OF SOCIAL MEDIA ON STUDENTS' READING CULTURE IN TERTIARY INSTITUTIONS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globally, the concept of reading is one of the essential building blocks of learning, it is a process that requires the use of complex thought processes to interpret printed symbols as meaningful units, and to comprehend them as a thought unit in order to understand. This implies that reading is a process of interpreting sy...

82. THE INFLUENCE OF TELEVISION EDUCATIONAL AND ENTERTAINMENT PROGRAMMES ON VIEWERS

CHAPTER ONE

INTRODUCTION: “Communication is at the heart of all social intercourse” – Amadou M’BOW (1980:8). Television Communication has now grown to a planetary scope “Television is widely acknowledge to be a powerful medium of our age”, (Television Journal Vol.III, 1985). It was introduced for nation development. In some cases it was introduced prior to independence by colonial...

83. THE MASS MEDIA AND COVERAGE OF SPORTS PROGRAMMES IN NIGERIA

CHAPTER I

INTRODUCTION

Background to the study: The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co-existence of the society and the functionality of government and its agencies are the reason the mass media exist.  This means that the mass media have responsibilities that are meant to keep the society in pea...

84. THE NIGERIA MEDIA UNDER THE MILITARY RULE

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: As one of the most important institutions in nay organized human society, the media is always objected to play vital roles in the society. The obligation is, in many ways self imposed and goes well with the freedom to report comment participate and publish which the media always fifth for, guards very jealousy and cherish e...

85. THE IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Education through media has created substantial changes in the traditional concept of education, has eliminated most of the deficiencies of the traditional systems of education and has created fundamental changes in education (Charlton et al., 2002). Using the mass media has caused an increase in the knowledge level an...

86. THE IMPACT OF THE MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF VANGUARD NEWSPAPER)

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner as an essential necessity for social, economic and political advancements (World Bank, 1989, Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance keeps on being a wellspring of stress and...

87. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the prod...

88. THE IMPACT OF TELEVISION ON THE LEARNING HABITS OF PRIMARY SCHOOL CHILDREN

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have the capacity to educate mass audience especially children in primary and secondary school. Ocharo and Karam (2015) noted that several researches on the impact of mass media as educational channels made mass media relevant in children learning ability.

Mass media play a major role in enhancing positive development through various educational program...

89. THE MEDIA'S INFLUENCE ON THE PROMOTION OF GOOD GOVERNANCE IN NIGERIA

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner as an essential necessity for social, economic and political advancements (World Bank, 1989, Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance keeps on being a wellspring of stress and...

90. THE EFFECTS OF RADIO ON THE ADVANCEMENT OF SPORTS IN NIGERIA

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostly heterogeneous audience. For any human society, the successful conduct of its internal and external affairs depends largely on the exten...

91. THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

 CHAPTER ONE

INTRODUCTION: The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter.  The audience has thrilled by these live commentaries run by various pioneer commentators. Ever since the tradition of running radio commentary has remained with radio to this day. In presidential democracy suc...

92. THE INFLUENCE OF PHONE-IN PROGRAMMES ON RAISING AWARENESS AMONG THE VOTING POPULATION

CHAPTER ONE

INTRODUCTION

Background to the study: The need to introduce the effect programmes in sensitizing the electorate as necessitude the writing of this project work. It has been observed that the most broadcasting stations are engaging in some extra curriculum activities such as introducing of interactive programmes that calls for an immediate response when election...

93. THE SOCIOLOGICAL APPRAISAL OF THE IMPACT OF PHONE-IN PROGRAMMES IN MEDIA BRODCASTING

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Communication is said to be the life blood of every society. There is therefore a need to know what communication is all about. Communication as a discipline has continued to attract new definitions from time to time so that no single definition is accepted by scholars interested in the field. Communication as an...

94. THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER

CHAPTER ONE

INTRODUCTION: This paper evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position. Arguments exist that the role of the Nigerian press in the struggle for political emancipation can be greatly influence by ownership. An owner said to be that person or grou...

95. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect is in the life of music artist and the Nigeria music industry. It is evident that the development of social media on the Internet has considerably transformed the way people communicate with one anoth...

96. THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects adve...

97. THE CAUSES AND CONSEQUENCES OF THE TWITTER BAN ON NIGERIAN CITIZENS

CHAPTER ONE

INTRODUCTION

Background Of The Study: It has been known for a long time that social media is a type of human interaction in which individuals participate in the production, sharing, and/or trading of information and ideas within online groups and networks. The proliferation of social media platforms has led to the development of brand-new online social networks...

98. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE AMONG UNIVERSITY COMMUNITY

CHAPTER ONE

INTRODUCTION

Background of the study: Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to the challenges posed by the new media, it might go extinct in...

99. ROLES OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio and print advertising can entice people to buy a wide range of products and services, and...

100. A CRITICAL EVALUATION OF THE IMPACT OF PRINT MEDIA IN RAISING AWARENESS ABOUT DRUG ABUSE

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era when individuals rely heavily on mass media messages. The capacity of the mass media to contribute to the resolution of social issues. People can be persuaded to purchase a vast array of goods and serv...

101. THE CHALLENGES FACING NIGERIA TELEVISION IN SWITCHING TO DIGITAL BROADCASTING IN NIGERIA

ABSTRACT

This study was carried out to examine the challenges facing Nigeria television in switching to digital broadcasting in Nigeria with special reference to ITV Benin City. Specifically, the study aimed to examine if the transition from analogue to digital broadcasting have an impact on broadcast industry in Nigeria, know the challenges that transition from analog to digital poses for the broadcast station in Nigeria, examin...

102. THE IMPACT OF THE MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF VANGUARD NEWSPAPER)

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Research question

1.5 Significance of the study

1.6 Scope of the study

1.7 Limitation of the study

1.8 Definition of terms

CHAPTER TW...

103. INFLUENCE OF ASTHMA COMMUNICATION INTERVENTION ON THE KNOWLEDGE, ATTITUDE, AND PRACTICE OF UNIVERSITY STUDENTS

Background of the Study: Asthma is a heterogeneous chronic inflammatory disease that affects airways causing respiratory symptoms including wheeze, breathlessness, chest tightness, and cough. Asthma is a long-term respiratory condition, in which the airways may unexpectedly and suddenly narrow, often in response to an allergen, cold air, exercise, or emotional stress. Symptoms may include wheezing, shortness of breath, chest tightness and coughing. Asthma attack is an inciden...

104. CUSTOMER SATISFACTION AND BRAND CREDIBILITY AS PREDICTORS OF BRAND LOYALTY AMONG GLOBACOM (GLO) SUBSCRIBERS: A STUDY OF THE STUDENTS OF THE UNIVERSITY OF LAGOS

BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the sentiment of contentment with the services or products offered by a firm. On the other side, brand credibility is the perception of confidence in a company; keeping a brand promise is crucial because it...

105. IMPACT OF INFORMATION TECHNOLOGY ON MASS MEDIA

CHAPTER ONE

INTRODUCTION

Background of the study

Information and communication technology is perceived to be a force to be reckoned with in the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that have affected and revolutionised the broadcast industry, most especially in the immediacy and...

106. GLOBAL PUBLIC RELATIONS AND MULTINATIONAL CORPORATIONS: THE INFLUENCE OF CULTURE ON PUBLIC’S REACTIONS TO H&M, DOVE, AND NIVEA’S MEDIA CAMPAIGNS IN THE UNITED STATES AND NIGERIA

Chapter 1. Introduction

Public relations is faced with challenges such as cultural differences, misrepresentation of the target audience/public in media campaigns, and one size fits all strategies. This study explores how culture plays a significant role in global public relations, brand reputation, and the position of multinational companies in the global marketplace using Nivea, H&M, and Dove as a case study. The issue of culture as a signific...

107. INFLUENCE OF BROADCAST MEDIA IN THE POLITICAL DEVELOPMENT OF NIGERIA

Background of the study

In a democratic set up of governance the role of the mass media can in no way be underestimated or undermined, this is largely due to the watchdog role performed by the media in shaping people’s believe and actions towards the activities of the government of the day. It is this huge role performed by the media as an agent and its human tools (i.e. journalists) that earned it the appellation fourth echelon of the realm. The first three a...

108. EVALUTION OF THE BROADCAST MEDIA IN CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFIKING IN NIGERIA (A STUDY OF CHANNELS TELEVISION LAGOS)

ABSTRACT

This study was carried out to assess the broadcast media in the campaign against child labour and human trafficking in Nigeria with special reference to Channels Television, Lagos State as a case study. Specifically, the study was aimed at examining if the broadcasting media has been campaigning against child labour and human trafficking in Nigeria, examine the extent broadcasting media has helped in the campaign against child labour a...

109. AN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA

ABSTARCT

This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of politically ambitious women in Ikeja, Lagos State. In determining the sample size, the researcher conveniently se...

110. A COMPARATIVE ANALYSIS OF CNN AND AL JAZEERA’S COVERAGE OF THE PALESTINIAN- ISRAELI CONFLICT OF 2023

ABSTRACT

This study analysed the published broadcast transcripts of CNN International and Aljazeera English to find out if both news outlets had differences in their coverage of Palestinian-Israeli conflict of July 08th, 2014 to August 26th, 2014. This is because previous studies have revealed that there were inaccuracies and inconsistencies of news content by the international media on their coverage of the...

111. A Comparative Study of Nigerian, American and British Nonverbal communications

1.1Background of the Study

Human beings use verbal and nonverbal means to communicate. Nonlinguistic messages are important because what people do often conveys more meaning than what they say. At first glance, it seems as if meanings come from words alone but nonverbal communication accounts for much of the meaning in any interpersonal interaction. Advancing this point,

Adler et al. posit that by tuning into their facial expressions, postures, vocal tones, gestures a...

112. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA

ABSTRACT

A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apapa, Ikeja, Lagos Mainland and Oshodi/Isolo Local Governments. Two focus group discussions...

113. A STUDY OF THE ADOPTION OF THE USE OF SMARTPHONES AMONG STUDENTS OF KADUNA POLYTECHNIC AND NUHU BAMALLI POLYTECHNIC

Abstract

The study investigated the adoption of the use of smartphones among students of Kaduna Polytechnic and Nuhu Bamalli Polytechnic. Most research on smartphones use has often been concentrated on its use for academic purposes. However, this study specifically deals with adoption and use of smartphones among students in the polytechnics. Survey research method was employed with semi-structured questionnaire as the instrument which was administered to

325 Higher Nation...

114. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA

ABSTRACT

The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and purchase intention towards the brand. The study utilized triangulated instruments to gather relevant data. These include: (1) self- administered questionnaire used to obtain data from 700 randomly select...

115. AN ANALYSIS OF THE COVERAGE OF BLASPHEMOUS INCIDENTS IN DAILY TRUST AND THE PUNCH NEWSPAPERS

ABSTRACT

Conflicts precipitated by religious discords or under such pretext, have resulted in the deaths of thousands of people and destruction of property worth billions of dollar in Nigeria, brewing mutual suspicion among its heterogeneous citizens, shipwrecking, ultimately, their cordial coexistence and progress in most facets of life. In all this, the media is a stakeholder whether as a promoter of peace or exacerbater of tension and division. This research therefore explored 30...

116. ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS

ABSTRACT

This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray- power and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from the respondents who were randomly selected and also personal interview was conducted, the findings show that the journali...

117. ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS

ABSTRACT

This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify the channels that consumers receive Close up and Maclean toothpaste advert, to determine the influence of advertising on consumers brand preference of Close up and Maclean toothpastes in Makurdi metropo...

118. ASSESSMENT OF APPLICATION OF EMPLOYBILITY SKILLS BY OFFICE TECHNOLOGY AND MANAGEMENT GRADUATE EMPLOYEES IN EDO AND DELTA STATE IN NIDERIA

Background to the Study

Economic and social developments globally are increasingly driven by the advancement and application of knowledge. The changing world of work has been influenced significantly in recent years by changes in technology,as well as in theories of managerial best practices. This development has made organizations to become more interested in talented employees with innovative skills toenable organizations competefavourably with other competitors (Aida, Noralis&...

119. ATTITUDE OF CARITAS FEMALE MASS COMMUNICATION STUDENT TOWARDS JOURNALISM AS A CAREER

1.1Background of the Study

Journalism is the collection, preparation and distribution of News and related commentary and feature materials through such media as pamphlet, News letter, magazines, radio, motion pictures, television, Bill Boards the internet and Books.

Journalism according to World Book encyclopedia (Vol. 11) is the profession of recording events they maybe of interest to the public. It is therefore both World-wide in scope and as limited as the territory cov...

120. Audience Perception of Africa Independent Television (AIT) coverage of political news Programmes in Enugu metropolis

Abstract

The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number...

121. AUDIENCE PERCEPTION OF FEDERAL GOVERNMENT REMOVAL OF FUEL SUBSIDV IN JANUARY 2012

Abstract

The aim of this study was to investigate Audience perception of federal government removal of fuel subsidy in Enugu metropolis. Three main research questions were formulated for the purpose of this study and other sub questions aimed at prying into audience perception, causes and effects of fuel subsidy removal in Nigeria. Survey research method was used because of its convenience, reliability and cheapness. The study population was Enugu Metropolis. A total of 200 responde...

122. AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE (A STUDY OF “ALWAYS ULTRA”COMMERCIALS) IN ENUGU METROPOLIS

Abstract

This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra” commercials they watch on their TV sets, after the findings, t...

123. Audience Perception of The Punch Newspaper Cartoons: A study of Caritas University.

Abstract

Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading audience? Hence, this researcher sough...

124. AUDIENCE PERCEPTION OF WOMEN DEVELOPMENT PROGRAMMES, ON PLATEAU RADIO TELEVISION (PRTV) JOS

ABSTRACT

The study conducted in Plateau State set out to find out the perception of the residents in the selected study areas of Jos North, Jos South and Bassa Local Government Areas o n the role of the programmes, Women in Action and Muryar Mata in creating demand for development and providing relevant information to promote the development of women as designed by the Plateau Radio and Television Corporation (PRTVC). The programmes are being transmitted for more than a decade to ad...

125. AUTOMATIC RADIO SELECTION FOR DATA TRANSFER IN DEVICE-TO- DEVICE COMMUNICATION

ABSTRACT

As technology evolves in telecommunication, the choice of the kind of radio to be used for data transfer in a multi-radio system at a particular time remains a challenge, especially in device-to-device (D2D) communications. This is evident in devices such as phones where multiple radio systems such as Bluetooth, Wireless Fidelity (WiFi), and Global System for Mobile communication (GSM) are present. Despite all these radios in place, the selection of these radios has always...

126. AUTOREGRESSIVE INTEGRATED MOVING AVERAGE-BASED PREDICTIVE MODEL FOR BASE STATION AVAILABILITY OF TELECOMMUNICATION NETWORKS IN MINNA

ABSTRACT

There is a standard of 99.999% (five ‗nines‘) availability for telecommunication hardware and software. This is to guarantee the high level of service required by the Mobile Network Operator (MNO) for service delivery. MNOs in Nigeria and most sub-Saharan Africa countries are, however, not being able to meet up with the expected base station availability mainly due to high restoration time after the outage. In this thesis, the historical Base Transceiver Station (BTS)...

127. COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, 9TH MILE ENUGU)

Abstract

The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarit...

128. COMMUNICATION CHANNELS AND ORGANISATIONAL PERFORMANCE OF NIGERIAN COMPANY. A CASE STUDY OF THE NIGERIAN BOTTLING COMPANY, ABUJA,

ABSTRACT

Working environments differ from all angles as well as their culture, economic and social development. In this context some of these organizations’ have cumbersome reporting lines, which are difficult for the employee to abide by. This study, therefore examined the effect of communication on organisational performance in Nigerian bottling company, Abuja, Nigeria. Survey research design was adopted for the study. The population of the study is 6,026 comprising the enti...

129. COMMUNICATIVE NEEDS IN ENGLISH FOR STUDENTS OF SCIENCE AND TECHNOLOGY A STUDY OF AKANU IBIAM FEDERAL POLYTECHNIC UNWANA

1.1Background of the Study

The global community of science and technology has continued to advance and hence the requirements for communication in this area has become increasingly demanding. This is in line with the saying of Chinua Achebe that when the bird learns to fly without perching, the hunter learns to shoot without missing (Chinua Achebe, ii). In the field of science and technology in today's world, the English Language has made an indelible mark on technological advan...

130. COMPARATIVE STUDY ON THE PERFORMANCE OF GOVERNMENT OWNED AND PRIVATELY OWNED MEDIA ORGANIZATION

Abstract

This project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of priva...

131. CONSUMERS’ PERCEPTION OF TRUTH IN ADVERTISING

ABSTRACT

This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to be truth in advertising. The theoretical framework for this study uses past experiences and advertising exposures as the key elements for evaluation. The sample size for this study were 200 responden...

132. COVERAGE OF SICKLE CELL DISEASE BY SELECTED NATIONAL NEWSPAPERS (JANUARY 2016- DECEMBER 2018)

ABSTRACT

The study focuses on the coverage of sickle cell disease by selected Nigerian national newspapers. Four newspapers were selected using simple random sampling through balloting from a list of high circulation and widely read national newspapers. The study adopted the quantitative content analysis and adopted a census study of four Nigerian newspapers; the Guardian, Vanguard, Daily Trust and Punch. The agenda setting theory was used as the theoretical framework and the instru...

133. THE USE OF TECHNOLOGY AND COMMUNICATION TOOLS BY YOUTHS IN ORGANIZING PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

THE USE OF TECHNOLOGY AND COMMUNICATION TOOLS BY YOUTHS IN ORGANIZING PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study

In contemporary protest movements, technology and communication tools have become integral in organizing, mobilizing, and sustaining activism. The EndBadGovernance protests in Nigeria, which began in 2024, exemplify how digital p...

134. DEVELOPMENT OF A MODIFIED ENERGY-EFFICIENT CLUSTERING WITH SPLITTING AND MERGING FOR WIRELESS SENSOR NETWORKS USING CLUSTER-HEAD HANDOVER MECHANISM

ABSTRACT

Energy efficiency is one of the most important challenges for Wireless Sensor Networks (WSNs). This is due to the fact that sensor nodes have limited energy capacity. Therefore, the energy of sensor nodes has to be efficiently managed to provide longer lifetime for the network. To reduce energy consumption in WSNs, a Modified Energy Efficient Clustering with Splitting and Merging (������������������) for WSNs using Cluster-Head Handover Mechanism was implemented in this res...

135. DEVELOPMENT OF AN ENHANCED ACTIVE POWER CONTROL TECHNIQUE FOR INTERFERENCE MITIGATION IN MACRO-FEMTO CELLULAR NETWORKS

ABSTRACT

Femtocells are overlayed on existing Macrocells to form Macro-Femto heterogeneous network (HetNet), to reduce cost of mounting expensive macrocell nodes, improve cellular network capacity and throughput performance. However, HetNet has a major problem of cross-tier and co-tier interference, which hinders its optimal performance, especially when the network capacity expands. With emergence of 5G technologies, interference would become more consequential. Therefore, curbing t...

136. DEVELOPMENT OF AN IMPROVED MULTI-HOP ROUTING PROTOCOL IN WIRELESS SENSOR NETWORKS BASED ON CLUSTER HEAD LOAD BALANCING TECHNIQUE

ABSTRACT

Energy conservation in wireless sensor networks (WSNs) is a key area of research aimed at addressing the challenge of efficient energy utilization. This is due to the fact that the Sensor Nodes (SNs) have limited energy. The limited energy has to be utilized efficiently in order to provide longer network lifetime for the wireless sensor network (WSN). To reduce energy consumption in WSNs, an improved multi-hop routing protocol (mEEMRP) in WSNs based on cluster head (CH) loa...

137. DEVELOPMENT OF A VIDEO FRAME ENHANCEMENT TECHNIQUE BASED ON PIXEL INTENSITY AND HISTOGRAM DISTRIBUTION FOR IMPROVED COMPRESSION

ABSTRACT

Research attention has been focussed on the reduction of image data size (major problem) for its efficient compression, storage, and transmission. In this work, the developed brightness enhancement model was used to enhance the Discrete Cosine Transform (DCT), Discrete Wavelet Transform (DWT), Lifting Wavelet Transform (LWT), and Firefly Optimization Algorithm (FOA) compression, which were then used to compress the six video data. These video samples were obtained from the...

138. DEVELOPMENT OF AN ADAPTIVE TRACKING AREA LIST LOCATION MANAGEMENT SCHEME IN LONG TERM EVOLUTION (LTE) NETWORKS

ABSTRACT

High signaling load due to location management (LM) scheme in Long Term Evolution (LTE) Networks is a major quality of service issue due to the significant amount of resources consumed by this scheme. This scheme needs to be managed efficiently to guarantee seamless connection to any user on the Network at any time. Increasing trends of connected mobile equipment has further increase the required signaling resources for the Location Management Scheme in LTE. There are diffe...

139. ANALYSING THE ROLE OF X (FORMERLY TWITTER) IN OBTAINING SOCIAL JUSTICE

ANALYSING THE ROLE OF X (FORMERLY TWITTER) IN OBTAINING SOCIAL JUSTICE.

Chapter One: Introduction

Background of the Study

Social media platforms have become powerful tools for advocating social justice, reshaping public discourse, and mobilizing collective action. Among these platforms, X (formerly Twitter) has played a significant role in facilitating discussions around social justice issues, from racial equality and gender rights to environmental concerns and p...

140. SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA: A CASE STUDY OF EDO STATE RESIDENTS.

SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA: A CASE STUDY OF EDO STATE RESIDENTS.

Chapter One: Introduction

Background of the Study

The advent of social media has revolutionized communication, entertainment, and business practices worldwide. In Nigeria, platforms like Instagram, TikTok, Facebook, and YouTube have become central to content creation and consumption, offering users new ways to engage with audiences. Among the various forms of cont...

141. SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA

SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA
Chapter One: Introduction

Background of the Study

In Nigeria, social media has become a powerful platform for communication, entertainment, and business. One of the emerging trends is the use of social media comedy skits as a form of self-employment, particularly among youths. This phenomenon has gained significant traction in various parts of the country, including Edo State, where residents are leverag...

142. Distributed Communication for Streetlight Systems

Abstract

Streetlights are usually lit during all dark hours even though vehicles or other objects are not using the road. Instead of wasting energy on keeping the streetlights lit when no vehicles are using the road, the streetlights should be lit whenever vehicles are in proximity of the streetlights and turned off otherwise. A distributed network can be used to handle the communication between streetlights for sharing information about vehicles in proximity. There are streetlight...

143. EDUCATING GIRLS USING RADIO: A CONTENT ANALYSIS OF TELA TRANNSACTIONAL RADIO INSTRUCTIONAL PROGRAM.

1.1Background of the Study

The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large a...

144. EMPIRICAL INVESTIGATION OF THE IMPACT OF OPEN SOURCE INFORMATION TECHNOLOGY SOFTWARE QUALITY CHARACTERISTICS ON BUSINESS VALUE OF AN ADOPTING ORGANIZATION. A CASE STUDY OF OpenERP IN AUN.

ABSTRACT.

The purpose of this research is to investigate the impact of information technology software quality characteristics on the business value of an adopting organization. This phenomenon was explored empirically by examining three research questions; 1.) What is the impact of system quality of open source ERP on business value of an adopting organization? 2.) What is the impact of information quality of open source ERP on business value of an adopting organization? 3.) What i...

145. EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNINNG PROGRAMMES (A STUDY OF ENUGU METROPOLIS)

Abstract

This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is...

146. Evaluation of the Effectiveness of the Restructured University Communications Department: A case study of American University of Nigeria.

ABSTRACT

This proposal is to conduct a research on the impact of the restructuring in the communications department of the American University of Nigeria (AUN). There is a need to understand to what extent the changes have affected the employees in the departments of Events and Ceremonies, Public affairs, university relations. By using communication theories, the impact of the change in communications to the employees, and graduating seniors will be assessed.

. This change...

147. EXPOSURE TO INTERNET WELLNESS INFORMATION ON INSTANT NOODLES CONSUMPTION AND DIETARY CHANGE AMONG UNDERGRADUATES IN SOUTHEAST NIGERIA

INTRODUCTION

E-Health literacy is a term that describes the relatively modern concept of an individual's ability to search for, successfully access, comprehend, and appraise desired health information from electronic sources and then use such information to attempt to address a particular health problem (Norman and Skinner, 2006). Due to the increasing influence of the internet for information-seeking and health information dissemination, e-Health literacy has become an importan...

148. FEMALE CIVIL SERVANTS PERCEPTION AND PATTERN OF USE OF NEW MEDIA IN SOUTH EAST NIGERIA

INTRODUCTION

The term “new media” refers to a class of media that are digital and interactive and hence differ from the mass media that McLuhan addressed in Understanding Media. The new media that McLuhan studied were the electronic media of mass communication and the mainframe computers, which he showed had a radically different impact compared to the mechanical media and technologies such as the printing press, the clock, the assembly line, and newspapers. Although the...

149. THE PERCEPTION OF HUMAN RIGHTS RADIO ABUJA LISTENERS ON PIDGIN ENGLISH BROADCASTING

CHAPTER ONE

1.0 Introduction

This chapter contains the background to the study and a statement of the problem which describes in clear terms the gaps which this study seeks to fill. This chapter highlights the objectives of the study, research questions, research hypotheses, significance of the study, scope of the study, and definition of terms.

1.1 Background to the Study

Pidgin English, a simplified f...

150. THE PERCEPTION OF HUMAN RIGHTS RADIO ABUJA LISTENERS ON PIDGIN ENGLISH BROADCASTING (A CASE STUDY OF LUGBE RESIDENTS)

CHAPTER ONE

1.0 Introduction

This chapter contains the background to the study and a statement of the problem which describes in clear terms the gaps which this study seeks to fill. This chapter highlights the objectives of the study, research questions, research hypotheses, significance of the study, scope of the study, and definition of terms.

1...

151. INFLUENCE OF CHANNELS TELEVISION'S HEALTH MATTERS PROGRAMME IN THE CAMPAIGN AGAINST HIV/AIDS (A STUDY OF OWERRI METROPOLIS RESIDENT)

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

HIV/AIDS remains a global public health challenge, despite significant strides in education, awareness, and treatment programs. According to UNAIDS (2020), an estimated 38 million people were living with HIV in 2019, with about 1.7 million new infections that year. Despite glob...

152. ILLUSION AND REALITY OF PRESS FREEDOM IN ATTAINING A TRUE DEMOCRATIC SYSTEM OF GOVERNMENT IN NIGERIA (A Study of Enugu North)

Abstract

This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the study was Enugu metropolis which comprises of Enugu North and Enugu South, as area considered one of the nerve centres of intense political activities in Nigeria. Data were collected through questionnaire. Survey method was used for this work. Findings show that the illusion and reality of press freedom in attaining a true democratic syst...

153. IMPACT OF RADIO NIGERIA ENUGUS AWARENESS CAMPAIGN ON GLOBAL WARMING

Abstract

The aim of embarking on this study was to provide a well detailed account on the Impact of Radio Nigeria Enugu‟s awareness campaign on global warming using Emene community as the study area. The researcher used survey research design in the collection of data because it is easier to sought people‟s opinion using questionnaire. Stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analyzed, tested and interp...

154. IMPACT OF URHOBO VOICE NEWSPAPER ON DEVELOPMENT OF OVWAIN COMMUNITY IN UDU LOCAL GOVERNMENT AREA OF DELTA STATE

Abstract

The title of this project is “Impact of Urhobo Voice Newspaper on Development of Ovwain Community in Udu Local Government Area of Delta State”. To achieve this objective, the study made use of the survey method which involved personal interview and administration of questionnaires on respondents in Ovwain Community and the aim of this exercise was to obtain the data needed for the successful execution of the study. The study made use of table to analyse the data...

155. IMPACT OF ANAMBRA BROADCASTING SERVICE TELEVISION (ABS) BUSINESS LINK PROGRAMME ON THE COMMERCIAL ACTIVITIES OF AWKA RESIDENTS

Abstract

In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the effects of ABS television business link programme on the commercial activities of Awka residents at Awka metropolis examined the neg...

156. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

1.1Background of the Study:

Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication is advertising is intended to be persuasive. This becomes clear with the definition of persuasive commun...

157. IMPACT OF BREATH AWAY PROGRAMME CROSS RIVER TELEVISION PROGRAMME AS RELATED TO CHILDREN SOCIAL BEHAVIOURAL PROBLEMS

INTRODUCTION

This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area).

The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with mess...

158. IMPACT OF CHANNEL O MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOR OF IDAH POLYTECHNIC STUDENTS

ABSTRACT

This study probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among idah polytechnic students, kogi state is significantly associated with their perception of western culture and exposure to channel O musical TV program...

159. IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA. A STUDY OF NIGERIA TELEVISION AUTHORITY (NTA ENUGU)

Abstract

The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her determine the sample size which is 150 through the appropriate statistical method to represent the population of the study. Survey...

160. IMPACT OF EKITI RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN IDO COMMUNITY OF IDO-OSI LOCAL GOVERNMENT AREA

Abstract

The aim of this study was to analyze the “Impact of Ekiti Radio campaign against human trafficking in Ido community of Ido-Osi Local government area. The study made use of survey research method. The study answered three research questions. From the research findings, it was observed that the programmes aired on Ekiti Radio helps in discouraging the practice of human trafficking. Survey research method was used because of its convenience, while Chi- square formular wa...

161. IMPACT OF ENUGU STATE BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS’ MOBILIZAITON DURING ELECTION IN 2011 A STUDY OF ENUGU NORTH MUNICIPALITY

Abstract

This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to draw a sample of 100 respondents from ten(10) wards in Enugu North municipality and 12 items questionnaire were used for data collection. Data was a...

162. IMPACT OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE: A STUDY OF JOURNALISM PRACTICE IN UYO COMMUNITY- FROM JANUARY TO JUNE 2013.

Abstract

This project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design method, while questionnaire was the instrument of the study. Simple tables and percentages were used in analyzing and presenting the data collected. The r...

163. IMPACT OF GULDER ADVERTISEMENT ON THE SOCIAL BEHAVIOUR OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU

INTRODUCTION

1.1Background of the Study

The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on advertising by which the organizations hope to achieve these objectives.

Advertising is...

164. IMPACT OF INTERGRATED MARKETING COMMUNICATION (INC)

Abstract

This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which was applied to this study. It was also observed that the audiences of Airtel were able to imitate or act in accordance to the message in which they a...

165. IMPACT OF KA OHA MALU RADIO NIGERIA ENUGU OHONE IN PROGRAMME ON RESIDENCE OF ENUGU URBAN

Abstract

The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended...

166. IMPACT OF MOBILE PHONE ON AGRICULTURAL INFORMATION AMONG OTUKPO FARMERS. A STUDY OF AGRICULTURAL INFORMATION DISSEMINATION AMONG FARMERS IN OTUKPO TOWN, OTUKPO LOCAL GOVERNMENT AREA OF BENUE STATE

Abstracts

The study “The Impact of mobile phone on Agricultural Information among Otukpo Farmers”. A study of Agric information dissemination among Otukpo farmer, Otukpo Local Government Area. Using a survey of five villages in Otukpo town, Otukpo Local Government Area of Benue State, the researcher found that Otukpo farmers has adopted the impact of mobile phones in getting agric information due to the benefits derives from it such as enabling verification/discussion wi...

167. IMPACT OF NTA ENUGU ENTERTAINMENT PROGRAMMES ON YOUTHS IN ENUGU METROPOLIS

Abstract

This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the researcher recommended that research should be carried out by television producers to measure the acceptability and effectiveness of their pro...

168. IMPACT OF PUBLIC RELATIONS ON A CORPORATE ORGANISATION (A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS)

Abstract

This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate...

169. IMPACT OF PUBLIC WORK NIGERIA LIMITED QUARRY ACTIVITIES ON PHYSICAL ENVIRONMENT OF VWANG DISTRICT, JOS SOUTH LOCAL GOVERNMENT AREA OF PLATEAU STATE, NIGERIA

 

 

ABSTRACT

Construction activities at all levels depend to a large extent on quarry stone aggregate for structural and none structural-developmental activities. The environmental implication of some of these quarry industries is often not considered. This study assessed the impact of public work Nigeria Ltd quarry activities on physical environment of Vwang area, of Plateau State, Nigeria. Observational method was used to assess the environmental cons...

170. IMPACT OF SALT FM RADIO ON POLITICAL MOBILIZATION OF THE PEOPLE OF EZZA NORTH L.G.A. OF EBONYI STATE

Abstract

This research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item questionnaire was used for data collection. Data were analyzed based on the 94 returned copies of the questionnaire. Findings revealed that...