CHAPTER ONE
INTRODUCTION
Background To The Study: The construction industry in Nigeria is labour intensive; and it is the highest employer of the nation’s work force. The industry also accounts for over 50% of the country’s gross capital formation. Unfortunately most empirical studies have revealed that the output of the industry is quite low when compared with...
CHAPTER ONE
INTRODUCTION: The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter. The audience has thrilled by these live commentaries run by various pioneer commentators. Ever since the tradition of running radio commentary has remained with radio to this day. In presidential democracy suc...
CHAPTER ONE
INTRODUCTION
Background to the Study: The concept of performance management has come into limelight in recent years. Performance management is among the human resource management practices and an important aspect of management and organizational theory. The increasing interest of researchers and managers in performance management and its associated concep...
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Organizational culture refers to a system of shared assumptions, values, and beliefs that show people what is appropriate and inappropriate behavior. These values have a strong influence on employee behavior as well as organizational performance. In fact, the term organizational culture was made popular in the 1980s wh...
CHAPTER ONE
INTRODUCTION
Background Of The Study: The currency of a nation would normally serve as a medium of exchange a standard of rate and a store of value. A close perusal of these functions would show that in a complex economy. Money is usually the only accepted medium through which a buyer pays a seller. Money is a convenient way to store wealth for use whenever it...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In 2002, an international observation proclaimed the Niger Delta as one of the most volatile regions of the world. This observation came on the heels of incessant crisis which the region have been witnessing for decades but which took alarming dimension in loosing years of the 1990’s and the opening years of the new millennium. The region from one decade to another ha...
CHAPTER ONE
INTRODUCTION
Background to the Study: In most developed countries, subsistence has been directly or indirectly linked to agriculture. According to the Food and Agriculture Organization (2016), more than 60% of the world’s population rely on agriculture as their main source of livelihood. About 75 percent of the world’s poor live in ru...
CHAPTER ONE
INTRODUCTION
Background of the Study: Micro and small businesses are believed to be the engine room for the development of any economy because they form the bulk of business activities in a growing economy like that of Nigeria (Ashamu, 2014). Since Nigeria attained independence in 1960, considerable efforts have been directed towards industrial development. The initial efforts...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Nigeria is said to have a relatively long history of government initiatives to promote and finance, small and medium enterprises (Small and medium scale business). The contributions these Small and medium scale business make to the economic development and growth of Nigeria are substantial because so many people are employe...
CHAPTER ONE
INTRODUCTION
Background to the Study: The Nigerian government has over the years embarked on series of policy and institutional reforms aimed at enhancing the low of finance from the banking sector to Small and Medium Enterprises (SMEs) as well as those involved in the petty business (Micro) activities and to entrepreneurial ventures at the informal level in pa...
CHAPTER ONE
INTRODUCTION
Background To The Study: Microfinance constitute the facilitation of financial services to meet the needs of low income individuals such as micro-entrepreneurs, through the provision of small loans (microloans), small savings deposits (micro-savings), micro-insurance and enhancing simple payments services required by micro-e...
CHAPTER ONE
INTRODUCTION
Background to the Study: Poverty is the major problem in most developing economies. In these economies, it is argued that among others absence of access to credit is presumed to be the cause for the failure of the poor to come out of poverty. Meeting the gap between demand and supply of credit in the formal financial institutions frontier has been...
CHAPTER ONE
INTRODUCTION
Background to the study: To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, depending on the author’s...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix. Kotler (2008) opines that market is a place or a ge...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: American marketing association approved an expanded definition of marketing in 1987, the previous definition – the systematic gathering, recording and analyzing of data had been criticized because it reviewed marketing research activities too narrowly.
The new definition state marketing research is the function which links the customer and the public to the...
CHAPTER ONE
INTRODUCTION
Background to the Study: The relevance of marketing planning and control cannot be over-emphasized as it is necessary for a manufacturing company. Looking ahead and prepare for the future is better than to look back and regret. An organization especially a manufacturing is very competitive and needs to examine how it can effectively develop pl...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are identified and satisfied through the exchange process. It’s main interest is how to satisfy the identified needs of the people in a society. The new orientation in marketing...
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision. Generally, business decision can make or mar the survival of in organization. Worst still, uniformed decision is no small measure, can lead an organization non existence. Against this back drop, it i...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thriving in a competitive market climate. Aremu and Lawal (2012) define strategy as an organization-wi...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in today’s competitive and adverse economy without effective marketing of its goods and services.
Now, it is no longer the question of pe...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The importance of human resources in an organization cannot be over-emphasized. Every organization cannot depend more on this resources for attainment of its objectives. However, the objectives cannot be achieved unless the organization is made up of the employees who have skills, knowledge and abilities to work. Although e...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In this era of information and communication technology, the use of electronics and computational resources has grown exponentially. Excessive use of electronics equipment has given rise to a number of adversaries such as high energy 418 Ranjita Panda consumption, global warming, accumulation of e-wastes, environmental...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: An incentive is a form of financial encouragement recognizing a particular contribution made by the work force, in other words, it is a sum of money paid in addition to the basic rate which the organization pays to ensure that its most important production aspects are being optimized . For instance, a capital intensive comp...
CHAPTER ONE
Introduction: Communication is the act of transferring information from one person to another, creature and point to point. It could also be means of transmitting and conveying of ideas, attitudes, views and opinions from person to person, generation to generation, communication to a very large audience and vice versa. Social organization cannot survive without communication. You can ima...
CHAPTER ONE
INTRODUCTION
BACK GROUND OF THE STUDY: Modern man’s aims and aspirations call for unprecedented co-operative effort out capacity to build the slimes to criminate pollution, to give individuals an opportunity for self expression to raise the standard of living, and to achieve our many other social and personal objectives rest on joint activity if individua...
