3801. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA
ABSTRACT: This study was carried out on the marketing of Academic libraries services using Imo state University, as case study. To achieve this, seven significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprises of library staff in Imo state University, Imo state. In determining the sample size, the researcher conveniently selected 41&nb...