AUTOMATED MARKET BASKET ANALYSIS SYSTEM

ABSTRACT: Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining the extraction of hidden and useful information from a large  set databases companies can identify valuable customers, predict future behaviors based on the previous purchase pattern of the customer, and enable companies to make proactive, knowledge-driven decisions. we propose a system that will help retailers to understand dependencies among goods purchased by the customer , also knowing what good is purchased with the other or if a particular set of goods are purchased so as to maximize profit.