1. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
CHAPTER ONE
INTRODUCTION
Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The... Read More
2. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
CHAPTER ONE
INTRODUCTION
Background to the Study: Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manu... Read More
3. ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify th... Read More