1. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and... Read More
2. CORPORATE GOVERNANCE AND FINANCIAL REPORTING IN NIGERIA BANKING INDUSTRY
Background of the study: The The concept of corporate governance has attracted a good deal of public interest in recent years, because of its apparent importance on the economic health of corporations and society in general. Basically, corporate governance in the banking se... Read More
3. A CRITICAL ASSESSMENT OF THE USE OF MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE
Background to the study: The Covid-19 pandemic in Nigeria is part of the worldwide plague of coronavirus illness 2019 caused by SARS coronavirus (SARS Covid-19). Coronavirus was found for the first time in December of 2019 in Wuhan, China. The World Health Organi... Read More
4. A CRITICAL ASSESSMENT OF THE EFFECTIVENESS OF MARKETING STRATEGIES EMPLOYED BY MOBILE PHONE OPERATORS.
BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati... Read More
5. A CONSUMER ANALYSIS OF THE IMPACT OF SALES PROMOTION ON THE PURCHASE DECISION (A CASE STUDY OF MTN MOBILE TELECOMMUNICATIONS)
ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni... Read More
6. ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS
Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o... Read More
7. ASSESSMENT OF INTERNET INFILTRATION AND THE ACCEPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA
Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Televisi... Read More
8. ASSESSMENT OF THE ROLE OF ICT IN COVID-19 HEALTH EDUCATION
BACKGROUND OF STUDY: Pandemics present challenges of an entirely different type than other disease outbreaks or the vast majority of other natural disasters. Because these diseases strike global populations which have no immunological experience with them, their... Read More
9. ASSESSMENT OF TOURISM CONTRIBUTIONS TO THE SOCIOECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF OSUN STATE)
Background of Study: The United Nations of World Tourism Organization defines tourism as the activities of persons travelling to and staying in places outside his/her usual environment for not more than one consecutive year for any purpose including holiday... Read More
10. ASSESSMENT ON THE ROLE OF CAPITAL MARKET ON PRIVATIZATION PROCESS IN NIGERIA
BACKGROUND OF THE BODY: Privatization Appeared on standard dictionaries only in the early 1980s [it appeared in Webster new collegiate Dictionary is one of the radical methods through for thinning the government owned enterprises [which failed to maximize gr... Read More
11. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as a networ... Read More
12. AUTONOMY OF LOCAL GOVERNMENT IN NIGERIA: ISSUES AND WAY FORWARD
BACKGROUND OF THE STUDY: The Nigerian government structure is made up of three tiers, which are the federal government, state government and the local government. The three of them are involved in delivering dividends of democracy to the people. They each have th... Read More
13. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL ECONOMIC DEVELOPMENT USING BANKING AND TELECOMMUNICATION INDUSTRIES
BACKGROUND OF THE STUDY: At an earlier point in history, societal expectations from business organizations did not go beyond efficient resource allocation and its maximization. But today, it has changed and modern business must think beyond profit maximization to... Read More
14. CRITICAL EXAMINATION OF THE USE OF SOCIAL MEDIA AND MASS MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE
Background to the study: The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initia... Read More
15. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way... Read More
16. DESIGN AND IMPLEMENTATION OF A COMPUTER-BASED TELEPHONE DIRECTORY SYSTEM
INTRODUCTION: One of the most exciting aspects of the information technology revolution is the combining, telecommunications with computing. This allows information to be processed by computer and then transferred down telephone lines to the recipient computers. The speed at... Read More
17. DETERMINANTS OF BANK CUSTOMERS' PATRONAGE OF POINT OF SALE (POS) SERVICES IN EKWULOBIA, ANAMBRA STATE
BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th... Read More
18. AN EXAMINATION OF THE ROLE OF FISCAL POLICY IN THE DEVELOPMENT OF NIGERIA ECONOMY
Background of the Study: The economy of any country, irrespective of its structure is regulated by certain policies developed by the government. Some of these include economic policies, social policies, monetary policies etc. however of all these policies economi... Read More
19. IMPACT OF SOCIAL MEDIA TRENDS ON THE BEHAVIORAL PATTERN OF YOUTHS
Background of the study: Social media is the integration of digital media, which includes combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate pu... Read More
20. E-COMMERCE IN NIGERIA AND THE IMPACT OF ONLINE VALUE-ADDED TAX
BACKGROUND OF THE STUDY: In many developing nations, such as Nigeria, the Value-Added Tax, sometimes known as VAT, has become an important source of revenue (Ijewere, 2022). In sub-Saharan Africa, for instance, value-added tax (VAT) has been implemented in the Re... Read More
21. EFFECT OF AUTOMATED TELLER MACHINE ON THE PERFORMANCE OF NIGERIAN BANKS
Background of the Study: In today’s business world, globalization and international experience has become critically important. Banking industries can no longer get away with operating loosely connected groups of businesses that happen to be located around the world, but mu... Read More
22. THE ROLE OF LOCAL GOVERNMENT ADMINISTRATION IN ECONOMIC AND SOCIAL DEVELOPMENT OF RURAL AREA IN NIGERIA (A CASE STUDY OF UDI LOCAL GOVERNMENT AREA IN ENUGU STATE)
BACKGROUND OF THE STUDY: This study is a modest attempt at a lucid explanation of the role of local government in Nigeria. Nigerian local government system have witnessed tremendous transformation since the introduction of the 1988 civil service reforms one of the changes introdu... Read More
23. THE USE OF ICT IN TEACHING AND LEARNING OF ENGLISH LANGUAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: ICTs stand for information and communication technologies and are defined, for the purposes of this primer, as a “diverse set of technological tools and resources us... Read More
24. THE POLICY OF PRIVATIZATION AND COMMERCIALIZATION OF PUBLIC ENTERPRISES IN NIGERIA: AN APPRAISAL OF TELECOMMUNICATION
Chapter One: General Introduction
The importance for the establishment of public enterprises or corporations was felt in 19th Century and there after. There were a lot of upheavals in European society because of industrialization and urbanization. Social issues li... Read More
25. THE PRIVATIZATION POLICY IN NIGERIA AN EVALUATION OF ITS IMPLICATION
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: The Nigerian National Petroleum corporation and the petroleum ministry appear desperate to maintain their hold on the downstr... Read More
26. THE PROVISION OF PUBLIC AMENITIES AND ITS IMPACT ON SMALL SCALE VENTURES IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Good and sufficient infrastructure is a key stimulus to the development of small scale enterprises are catalysts in the socio... Read More
27. THE RELATIVE IMPACT OF OIL AND NON-OIL EXPORTS ON ECONOMIC GROWTH IN NIGERIA: 2000-2023
CHAPTER 1 INTRODUCTION
Background to the study: Oil, a very versatile and flexible, non-reproductive, depleting, natural (hydrocarbon) is a fundamental input into modern economic activity, providing about 50% of the total energy demand in the world. (Anyanwu J.C. et al,... Read More
28. A CRITICAL COMPARISON OF NIGERIA'S OIL AND NON-OIL EXPORTS ON ECONOMIC GROWTH: 2000-2023
CHAPTER ONE: INTRODUCTION
Background to Read More
29. THE RISING CASE OF SOCIAL NETWORK CRIME RATES AMONGST NIGERIAN UNDERGRADUATES
CHAPTER ONE
INTRODUCTION
Background of the Study: The invention of e... Read More
30. THE INCIDENCE OF SEXUAL ABUSE AND UNWANTED PREGNANCIES AMONG TEENAGERS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Sexual abuse is defined as the involvement of dependent, developmentally immature children in sexual activities that they do not... Read More
31. THE INFLUENCE OF SMART PHONES AND SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF UNIVERSITY STUDENTS
CHAPTER ONE
INTRODUCTION
Background of the study: The emergence of Information and Communication Technology (ICT) and internet facilities have drastically affected almost every facet of human life. Currently, it is greatly evi... Read More
32. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
CHAPTER ONE
INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid... Read More
33. THE IMPACT OF GLOBALIZATION ON INDUSTRIAL GROWTH OF NIGERIA (1997-2023)
CHAPTER ONE
INTRODUCTION: Globalization remains one of the most controversial subjects of our time. Several authors and ideological applications. Globa... Read More
34. THE IMPACT OF HUMAN CAPITAL ON ECONOMIC GROWTH IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background of the study: The concept of human capital is a relatively recent idea in the realm of economic theory. While economists have long paid close attention to the concept of investments in physi... Read More
35. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE PERFORMANCE OF THE NIGERIAN STOCK EXCHANGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The use of computer in business transaction is growing day by day and it is widely use. It is common in most part of the country and the world itself is becoming a global villa... Read More
36. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi... Read More
37. THE IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) ON STUDENTS’ ACADEMIC PERFORMANCE IN MATHEMATICS
CHAPTER ONE
INTRODUCTION
Background to the Study: Mathematics and its applications have evolved significantly. The introduction of computation and computers as tools in mathematics has altered how mathematicians conduct mathem... Read More
38. THE IMPACT OF INFORMATION TECHNOLOGY IN TEACHING AND LEARNING OF HOME ECONOMICS IN TERTIARY INSTITUTIONS
CHAPTER ONE
INTRODUCTION
Background to the Study: The use of information technology has brought great improvement to the life of mankind in all human endeavorus, most especial... Read More
39. THE IMPACT OF INSTRUCTIONAL MEDIA ON STUDENTS' ACADEMIC PERFORMANCE IN SENIOR SECONDARY SCHOOLS
CHAPTER ONE
INTRODUCTION
Background to the Study: The word 'instruction' is the act of teaching or passing information unto others while 'media' is any materia... Read More
40. THE IMPACT OF INTRODUCTION OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) ON THE NIGERIA ECONOMY
CHAPTER ONE
INTRODUCTION
Background of the Study: It a crystal clear that without communication, there would be no society. Communication gives room for peaceful co-existence... Read More
41. THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
CHAPTER ONE
BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN product and services in Nigeria. The company staff embark on advertising a... Read More
42. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
43. THE IMPACT OF ONLINE VALUE ADDED TAX ON E-COMMERCE IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Value Added Tax (VAT) has become a major source of income in many developing countries, such as Nigeria. In sub-Saharan Afric... Read More
44. THE SOCIOLOGICAL APPRAISAL OF THE IMPACT OF PHONE-IN PROGRAMMES IN MEDIA BRODCASTING
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Communication is said to be the life blood of every society. There is therefore a need to know what communication is all abou... Read More
45. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
46. THE IMPACT OF ENAIRA IN TRACKING MONEY LAUNDERING AND FRAUD IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background of the study: The promotion of cashless policies has become a driving factor for global economies to investigate currency digitalization&nb... Read More
47. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
48. THE IMPACT OF ENAIRA IN TRACKING MONEY LAUNDERING AND FRAUD IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background of the study: The promotion of cashless policies has become a driving factor for global economies to investigate currency digitalizati... Read More
49. THE IMPACT OF FINANCE LEASE ON THE PERFORMANCE OF NIGERIAN BANKS
CHAPTER ONE
INTRODUCTION
Background to the Study: One of the most prominent issues in the corporate and financial world today is the issue of leasing (Abashiya, 2005). In the... Read More
50. THE EFFECT OF AUTOMATED TELLER MACHINE ON CUSTOMER SATISFACTION IN NIGERIN BANKS
CHAPTER ONE
INTRODUCTION
Background of the Study: Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card... Read More