1. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The study specifically sought to answer research questions related to the influence of social and c... Read More
2. APPRAISAL OF SIMULATION FOR A QUEUING SYSTEM (A CASE STUDY OF IMO STATE TRANSPORT COMPANY ITC OWERRI)
Introduction: As the world's population grew, so did the number of lineups and their length. More clients equals more commercial transactions in the business sector. An effective queuing system is one of the numerous strategies to attract consumers since it decreases a customer's waiting... Read More
3. ASSESSMENT OF THE UTILIZATION OF INTERNET SERVICES AMONG STUDENTS IN FEDERAL INSTITUTIONS IN KADUNA STATE
The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has had a transformative impact on the mode of information sha... Read More
4. ASSESSMENT OF THE UTILIZATION OF INTERNET SERVICES AMONG STUDENTS IN FEDERAL INSTITUTIONS
BACKGROUND OF THE STUDY: The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has... Read More
5. COMPUTERIZATION'S INFLUENCE ON THE MICROFINANCE BANKING INDUSTRY
Background of the Study: The utilisation of computers in the preparation of various sorts of accounts, the processing of client statements of accounts, money transfers, and cash dispensing versions have all contributed to the influence that microfinance bank... Read More
6. DETERMINANTS OF BANK CUSTOMERS' PATRONAGE OF POINT OF SALE (POS) SERVICES IN EKWULOBIA, ANAMBRA STATE
BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th... Read More
7. DESIGN AND IMPLEMENTATION OF AN ONLINE STORE MANAGEMENT SYSTEM
Background of the Study: Store management system like central supermarket store, Jane Store, Shoprite Store enterprise and spring light supermarket etc., these establishments require efficient and brilliant technique and flexible system for proper management of all their goo... Read More
8. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
CHAPTER ONE
INTRODUCTION
Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The... Read More
9. THE IMPLICATIONS OF SELF-SERVICE PRACTICES ON THE OPERATIONAL EFFICACY OF SUPERMARKETS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around... Read More
10. THE IMPACT OF POS BUSINESSES IN REDUCING UNEMPLOYMENT RATE IN ASABA
CHAPTER ONE
INTRODUCTION
Background Of The Study: The first POS systems originated in the late 1980s and early 1990s, with Gene Mosher's ViewTouch touch-screen gui and Mar... Read More
11. EXAMINE THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR
Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising... Read More