1. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr... Read More
2. THE EFFECT OF MARKET SEGMENTATION ON ORGANISATIONAL PRODUCTION PLANNING
ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization in cool. Specifically, the study aims to determine the most effective segmentation strategies to used... Read More
3. BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different styles of b... Read More
4. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide... Read More
5. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a m... Read More
6. Acquisition of Morphological Competence in Spelling as a Developmental Process
Abstract
It is commonly believed that learning to spell English words demands an understanding of the relationship between sounds and letters and a memory for those words or parts of words that lack consistency in their spellings. The English orthography is richly morphophon... Read More
7. Driving Manoeuvre Recognition using Mobile Sensors
Abstract
Automobiles are integral in today’s society as they are used for transportation, com- merce, and public services. The ubiquity of automotive transportation creates a demand for active safety technologies for the consumer. Recently, the widespread use and improved sensing... Read More