1. FINANCIAL MANAGEMENT PRACTICE AND PERFORMANCE OF SMEs IN NIGERIA (A CASE STUDY OF SELECTED SMEs IN EKET LGA)
Background to the study: Small firms play vital roles in the process of industrialization, sustainable economic growth (Ariyo, 2005); encouragement of entrepreneurship, employment generation (Ogujiuba et al, 2004); reduction of poverty and contribution to the Gross Domestic... Read More
2. THE UTILISATION OF ADVERTISING AS A POTENT INSTRUMENT FOR FOSTERING BUSINESS EXPANSION : A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo... Read More
3. AN ASSESSMENT OF ADMINISTRATIVE STRESS AND MODERN MANAGER IN PRIVATE BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY: In today's world, life is often full with tension. Practically every human endeavor, stress and experience have become a part of life in today's society (Jain et al, 2015). Stress is an unavoidable part of life for all h... Read More
4. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer... Read More
5. ASSESSMENT OF MOBILE MONEY AND ITS IMPACT ON BUSINESS PERFORMANCE
Background to the study: Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demands for goo... Read More
6. BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different styles of b... Read More
7. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
ABSTRACT: In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea i... Read More
8. THE INFLUENCE OF BRAND DIFFERENTIATION AND POSITIONING ON CORPORATE COMPETITIVE ADVANTAGE
ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi... Read More
9. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings... Read More
10. IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY)
ABSTRACT: The research project deals with the business of investigating the impact of effective marketing communication on manufacturing company, using Northern Bag manufacturing company as a case study. The objective of the research work among others were to know the role of marketing commu... Read More
11. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice... Read More
12. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through... Read More
13. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action... Read More
14. THE IMPLICATIONS OF SELF-SERVICE PRACTICES ON THE OPERATIONAL EFFICACY OF SUPERMARKETS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around... Read More
15. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
16. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhan... Read More
17. THE IMPACT OF GLOBALIZATION OF FINANCIAL SERVICE ON THE DEVELOPMENT OF NIGERIAN INSURANCE INDUSTRY (A STUDY OF IGI INSURANCE)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Globalization means the whole world is becoming a global village, the world are coming together to be one in unity, things ar... Read More
18. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi... Read More
19. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet... Read More
20. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
CHAPTER ONE
INTRODUCTION
Background to the study: To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the... Read More
21. THE IMPACT OF ORGANIZATIONAL CULTURE ON EFFECTIVE EMPLOYEES’ PERFORMANCE TOWARDS THE ATTAINMENT OF ORGANIZATIONAL GOALS
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Organizational culture refers to a system of shared assumptions, values, and beliefs that show people what is appropriat... Read More
22. THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
CHAPTER ONE
BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN product and services in Nigeria. The company staff embark on advertising a... Read More
23. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
24. A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a... Read More
25. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su... Read More
26. A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a... Read More
27. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su... Read More
28. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE AMONG UNIVERSITY COMMUNITY
CHAPTER ONE
INTRODUCTION
Background of the study: Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in... Read More
29. DEVELOPMENT OF TOTAL QUALITY MANAGEMENT MODEL FOR SMALL AND MEDIUM SCALE CONSTRUCTION FIRMS IN SOUTH-EAST NIGERIA
1.1Background of Study
Total Quality Management (TQM) is considered as an approach of continuous improvement in all quality aspects of the whole processes, goods, services and employees within the firm, and it aims at adding value to the delivered products to customers through continuou... Read More
30. IMPACT OF GULDER ADVERTISEMENT ON THE SOCIAL BEHAVIOUR OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU
INTRODUCTION
1.1Background of the Study
The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, mar... Read More