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1. A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE

BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

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2. A COMPARATIVE STUDY ON THE WAYS OF GENERATING INCOME IN NIGERIAN LIBRARIES

Background to the study

Generally, sufficient funding is needed for effective library and information service delivery; also while responding to the opportunities of digital revolution, the library faces renewed and intensified period of financial strin...

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3. A STUDY INTO THE INFLUENCE OF FIELD STUDY ON ACADEMIC PERFORMANCE OF GEOGRAPHY STUDENTS (Case study of Geography Department, UNIBEN)

Field study is the collection of information outside a laboratory, library or workplace setting (Wikipedia, 2016). The approaches and methods used in field study vary across disciplines. For example, biologists who conduct field study may simply observe animals interacting with their environments...

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4. AN EVALUATION OF PROPERTY RATING PRACTICE IN NIGERIA (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA)

INTRODUCTION: The creation of more state in Nigeria in 1976 gave rise to new urban centres, the rapid growth of which increased the need to finance the provision of public utilities. One of the major sources of finance is real estate taxation. Pr...

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5. ASSESSMENT OF DIVERSIFICATION AS A SURVIVAL AND GROWTH STRATEGY

Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

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6. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED RECYCLING SYSTEM FOR PROTECTING THE GREEN ENVIRONMENT

BACKGROUND OF THE STUDY: According to Roch man, Browne, in the year 2012 alone, it was estimated that about 280 million tons of plastic has been produced worldwide. From that amount, about 130 million tons of the plastics were land filled or recycled. Of the...

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7. THE EFFECT OF GOVERNMENT POLICY ON COMMERCIAL BANK LENDING ABILITY IN NIGERIA A CASE STUDY OF UNION BANK

BACKGROUND OF THE STUDY: The banking system in Nigeria has undergone radical changes during the  35 years since independence . Banking developed from an industry which in 1960. was dominated by a small number of foreign owned banks into, one in which public sector ownership...

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8. PROBLEMS AND PROSPECT OF ELECTRONIC BANKING IN NIGERIA

BACKGROUND OF THE STUDY: Financial institutions have been early adopters of smart card and credit cards technology, in the system and more recently, the launching of internet banking have transformed the world into a global village linked with electronic impulses...

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9. EVALUATION OF UGA MICRO FINANCE BANK

 

BACKGROUND OF THE STUDY: The history of micro financing can be traced back as long to the middle of the 1800s when the theorist by sander spooner was writing over the benefits from small credits to entrepreneurs and farmers as a way getting the people out of...

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10. GOAL CLARITY AS A MODERATING VARIABLE BETWEEN BUDGET PARTICIPATION AND MANAGERIAL PERFORMANCE

ABSTRACT: Managerial performance is important for an organization, especially private sector corporate governance because the performance is the achievement level overview of the implementation of an activity.The main objectives of this study, therefore, was to e...

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11. GOVERNMENT POLICIES AS A TOOL FOR CREATING A BUSINESS ENVIRONMENT

BACKGROUND OF THE STUDY: In a country with mixed economy like Nigeria, the government and the individual are managing the economy together. This means that people, groups and the three levels of government are free to start businesses. The three lowest levels of...

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12. IMPACT OF CREDIT MANAGEMENT IN THE BANKING INDUSTRY

Background of the study: Credit management in our banking sector today has taken a different dimension from what it used to be. The banking industry has adopted a lot of strategies in checking credit management in order to stay in business. Thu the banking industry in Nigeria has...

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13. IMPACT OF INTEREST RATE CHANGES ON EFFECTIVE PRICING OF BANK CREDIT IN NIGERIA

Background of the Study: Operators in the banking system argue that the pegging lending rate at the present level by the Central Bank of Nigeria (CBN) is not realistic as it is not market determined especially urban considered against the cost of deposits (term deposits and savin...

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14. INVENTORY MANAGEMENT AND CONTROL IN A MANUFACTURING ORGANIZATION

Abstract: Efficient and effective inventory control and management play a crucial role in the sustainability and success of any organisation. Inventory is a term that refers to a collection of idle resources that hold economic value. These resources can be classed in several...

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15. LOCAL PRODUCTION AND IT IMPACT IN NIGERIA ECONOMY

Background of the study: The structure of the Nigerian economy is typical of an underdeveloped country. Over half of the gross domestic product (GDP) is accounted for by the primary sector with agriculture continuing to play an important role. The oil and gas sector, in particula...

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16. MANAGEMENT AND OPERATIONAL PROBLEMS OF RURAL WATER SUPPLY IN NIGERIA (A CASE STUDY OF WATER CORPORATION AWKA)

BACKGROUND OF THE STUDY: Nigeria is blessed by nature with a lot of natural resources amongst which water is one of them, WORLD HEALTH ORGANISATION (WHO) confirmed that Nigeria was blessed with abundant water resources, the excess of which has been causing flood...

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17. MANAGEMENT AND CONSERVATION OF IN-LAND FISHERIES RESOURCES IN NIGERIA: (A CASE STUDY OF OSIMIRI DUDU FLOOD POND IN ANAMBRA STATE)

​​​​​​BACKGROUND TO THE STUDY: In recent years there has been a growing concern that the fisheries in most water bodies in Nigeria a have been increasingly over exploited leading  to reduction in socio- economic benefits far local communities and they region...

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18. MANAGEMENT PROBLEMS OF PUBLIC ENTERPRISES

​​​​​​BACKGROUND OF STUDY: In any developing economy, the government is the main initiator and promoter economic development, especially in Nigeria.  In developing countries, governments usually intervene some areas of the economic in which the private...

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19. PROBLEMS OF NEW BANKS IN NIGERIA

Abstract: The purpose of the study was to identify challenges facing New banks in Nigeria. A descriptive survey design was applied to a population of 48 banks operating in Nigeria. The target population composed of the management staff currently employed at the h...

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20. RELEVANCE OF STRATEGIC MANAGEMENT IN A COMPETITIVE BANKING ENVIRONMENT

​​​​​​Background of the study: Firms are facing turbulent operating environments characterized by changing technologies and markets that represent both problems and opportunities. Technology has catalyzed this change and innovation is increasingly becoming the norm to keep pace w...

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21. SOLAR TECHNOLOGY: AN ALTERNATIVE SOURCE OF ENERGY FOR NATIONAL DEVELOPMENT

Background of the study: The development of a nation brings an effective transformation of its socio-political, economic, cultural, technology and industrial bases. More so, within the particular conception of socio-economic processes which underscores every econ...

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22. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA

This study is on a strong impression of effective management of resources in solving unemployment problem in Awgu local  Government  Area, how they have carried its operations to bring this phenomenon to its minimum.  In order to active this empirical survey and library research we...

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23. THE EFFECT OF 2023 FUEL PRICE HIKE ON TRANSPORTATION SYSTEM IN NIGERIA: A CASE STUDY OF PEACE MASS TRANSIT

Background of the study: Price fluctuation in the market for fuel has a constantly evolving effect on the logistics industry. Rapid increases in the price for fuel can have a delayed and devastating effect on freight management companies, and a sudden fall could...

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24. THE EFFECTS OF FINANCIAL LEVERAGE ON COMPANY PERFORMANCE

​​​​​​BACKGROUND OF THE STUDY: Firms at every stage of growth and development, from concept to maturity need found in order to survive. The aim of every business is to maximize the wealth and welfare of its owners.

Without finance, the aim of every business cannot be me...

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25. THE IMPACT OF COMPUTERIZATION ON THE PRODUCT CREATION AND SERVICE DELIVERY

BACKGROUND OF THE STUDY: Today’s business environment is very dynamic and undergoes rapid changes as a result of technological innovation, increased awareness and demands from customers. The application of information and communication technological concept...

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26. THE IMPACT OF CULTURAL FACTORS OF ENTREPRENEURIAL PERFORMANCE SELECTED PRIVATE FIRMS

Background of the study​​​​​​​: The Entrepreneurship practices exist in most countries of the world, including Nigeria. In Nigeria the development of entrepreneurship has gone a long way to achieve industrialization and economic development. Management scholars agree that althoug...

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27. THE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF UNION BANK OF NIGERIA PLC)

BACKGROUND TO PROBLEM: The various development plans implemented in Nigeria have prioritised the achievement of self-reliance.  The rationale behind the establishment of this national objective stems from the considerable expectations placed upon citizens in terms of generat...

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28. THE ROLE OF COMMERCIAL BANKS IN THE DEVELOPMENT OF RURAL AREAS IN NIGERIA

BACKGROUND OF THE STUDY: The importance of the financial sector of an economy, which comprises banks and non­bank financial intermediaries, the regulatory framework and the ever increasing financial products, in stimulating economic growth is widely recognized in the lit...

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29. A CRITICAL ANALYSIS OF A SOAP PRODUCT: A STUDY OF LUX SOAP

Abstract: The soap that is used for the analysis is Lux.  The analytical tests carried out on the soap are moisture content and free caustic alkali.  For the determination of the moisture content, the materials and reagent that was used are: The Porcelain dish, Glass rod and Hot ai...

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30. A CRITICAL ANALYSIS OF FACTORS RESPONSIBLE FOR FINANCIAL DISTRESS IN NIGERIA BANKING SECTOR

Background of the study: In a development economy, where it is believed that adequate financial resources are a pre-requisite for industrial transformation, the importance of capital as a necessary though not sufficient condition for economic growth is recognized. However, this d...

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31. A CRITICAL ASSESSMENT OF THE EFFECTIVENESS OF POS AND AVAILABILITY OF FUND DURING THE COVID-19 PANDEMIC LOCKDOWN PERIOD IN NIGERIA

BACKGROUND OF THE STUDY: The family Coronaviridae is home to a group of viruses known collectively as the coronaviruses. These viruses may infect both animals and humans. Human corona viruses may either induce a minor sickness comparable to the common cold or a m...

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32. A CRITICAL EVALUATION OF ORGANIZATIONAL CULTURE AND ITS IMPACT ON CONSTRUCTION PROJECT COMPLETION RATE IN NIGERIA

ABSTRACT: This study was carried out on a critical evaluation of organizational culture and its impact on construction project completion rate in Nigeria using Malcolm Associates Construction Companies Minna, Niger State as case study. To achieve this 4...

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33. A CRITICAL EXAMINATION OF VIOLENT FILM AND ITS EFFECTS ON NIGERIA FEMALE CHILDREN

ABSTRACT: This study was carried out to  examine the effect of violent film on Nigerian female children in Oshodi-Isolo Local Government Area of Lagos State. Specifically, the study figured out why people make violent movies, determine the harmful...

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34. A DISCUSSION OF INFORMATION LITERACY AS AN EDUCATIONAL REFORM FOR UTILIZING TECHNOLOGY IN THE CURRICULUM

ABSTRACT: This study was carried out to examine discussion of information literacy as an educational reform for utilizing technology in the curriculum in selected secondary schools in Ikeja Local Government, Lagos State. Specifically, the study examined what...

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35. A REVIEW OF AWARENESS LEVEL AND PRACTICES OF GREEN CONSTRUCTION

ABSTRACT: In spite of the huge environmental and energy problem in Nigeria, designers have not seen the need for a shift from their traditional method of designing buildings. Green building which is also known as sustainable buildings are buildings which represents friendly struc...

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36. A STATISTICAL REVIEW OF MALARIA CASES AMONG CHILDREN AND ADULT

​​​​​​Background of the study: The Malaria remains one of the most serious global health problems. There are an estimated one million deaths each year, with nearly seventy five percent (75%) occurring in children living in sub-Saharan Africa. The history of malaria stretches...

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37. A SURVEY ON THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS

ABSTRACT: The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out thi...

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38. AN ASSESSMENT OF THE APPLICATION OF ACCOUNTING INFORMATION AND CONCEPTS FOR ORGANIZATIONAL PLANNING AND DECISION MAKING

Abstract: Accounting is a body of knowledge which does not have a gingle definition, vicarious and several actions have come up with different definitions which reflects the period in the evolutionary  stages of accounting thoughts during which definitions were made.Thirty q...

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39. ADVERTISING: A HIGHLY EFFECTIVE PROMOTIONAL INSTRUMENT FOR MARKETING NOVEL PRODUCTS

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

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40. THE UTILISATION OF ADVERTISING AS A POTENT INSTRUMENT FOR FOSTERING BUSINESS EXPANSION : A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

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41. A CRITICAL EXAMINATION OF CONTEMPORARY OFFICE EQUIPMENT AND ITS INFLUENCE ON ORGANISATIONAL SUCCESS (A CASE STUDY OF NNPC ENUGU DEPOT)

ABSTRACT: This study focused on “modern office equipments and its impact on the success of an organization (a case study o f NNPC Enugu) to achieve this purpose some research questions were raised and a review of related literature was made. The survey research de...

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42. A STUDY ON THE EXAMINATION OF INSURANCE AWARENESS AND INSURANCE PERFORMANCE IN THE NIGERIAN ECONOMY

ABSTRACT: The purpose of this study was to analyse insurance awareness and insurance performance in the Nigerian economy. The case study utilised NICON Insurance Limited, located in Abuja, as a focal point for the research. The purpose of this study is to an...

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43. AN ASSESSMENT OF ACCOUNTING INFORMATION AND ITS ROLE IN THE MANAGEMENT OF ORGANISATION

BACKGROUND OF THE STUDY: In order to make economic decisions, all corporate organizations require information. Information, according to SINHA (2002), is an integrating force that combines organizational resources into a cohesive whole, directed toward the r...

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44. A CRITICAL EVALUATION OF ECONOMIC FLUCTUATIONS AND THEIR IMPACT ON THE MANAGEMENT OF REAL ESTATE IN NIGERIA

ABSTRACT: The real estate market is a crucial component of the overall business economy. The business economy and the real property market are closely intertwined, such that changes in one sector can influence or be influenced by trends in the other. This st...

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45. AN ASSESSMENT OF FINANCIAL STATEMENT AND ITS USEFULNESS IN ASSESSING THE PERFORMANCE OF AN ORGANIZATION

Background Of Study: A farmer who planted corps expects results, just as a student who waits for an exam does. The same may be said for an investor. The farmer may be informed of the outcome in the form of a bountiful crop. A pupil would normally be satisfied with a result sheet...

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46. AN ASSESSMENT OF TEACHERS EDUCATIONAL QUALIFICATION AND ITS IMPACT ON THE PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN ECONOMICS

Background to the Study: In any developing country, it is critical to describe the nature and trajectory of educational advancement. Education is a systematic intellectual and moral instruction aimed at acquiring information, character development, and mental gro...

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47. AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

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48. AN ASSESSMENT ON THE ADOPTION AND IMPLEMENTATION OF GREEN CONSTRUCTION

ABSTRACT: In spite of the huge environmental and energy problem in Nigeria, designers have not seen the need for a shift from their traditional method of designing buildings. Green building which is also known as sustainable buildings are buildings which represents friendly...

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49. AN EVALUATION OF THE PROBLEM AND PROSPECT OF FEDERALISM IN NIGERIA

Background of the study: Federalism has developed as one of the most popular models of governance because to its integrative ability to assess the various political life of multi-ethnic, multi-religious, and multi-lingual countries. Federalism, on the other hand,...

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50. A CRITICAL ASSESSMENT OF THE EFFECTIVENESS OF MARKETING STRATEGIES EMPLOYED BY MOBILE PHONE OPERATORS.

BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati...

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