1. ADVERTISING: A HIGHLY EFFECTIVE PROMOTIONAL INSTRUMENT FOR MARKETING NOVEL PRODUCTS
ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g... Read More
2. AN EXAMINATION OF THE IMPACT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES IN LAGOS STATE
ABSTRACT: This study examined an examination of the impact of location on rental values of residential properties in Ikeja Local Government Area in Lagos State. Data used were derived mainly from secondary sources such as documents, including published literature, official d... Read More
3. A CONSUMER ANALYSIS OF THE IMPACT OF SALES PROMOTION ON THE PURCHASE DECISION (A CASE STUDY OF MTN MOBILE TELECOMMUNICATIONS)
ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni... Read More
4. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study examine the justification for advertisement in an organiza... Read More
5. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through... Read More
6. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide... Read More
7. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
8. IMPACT OF ADVERTISING ON CONSUMER PURCHASES DECISION USING NESTLE NIGERIA PLC (MILO) AS A CASE STUDY
CHAPTER ONE
INTRODUCTION
BACKGOUND TO THE STUDY
A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea... Read More
9. IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF MILO BEVERAGE)
CHAPTER ONE
INTRODUCTION
Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti... Read More
10. EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)
CHAPTER ONE
INTRODUCTION
Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime... Read More