1. ASSESSMENT OF DIVERSIFICATION AS A SURVIVAL AND GROWTH STRATEGY
Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies, and publi... Read More
2. A SURVEY ON THE INTERPERSONAL HUMAN RELATIONS SKILLS SECRETARIES REQUIRE FOR EFFECTIVE JOB PERFORMANCE IN INDUSTRIES
ABSTRACT: This study focused on interpersonal/human relations skills secretaries requires for effective job performance in industries. In the course of the study, related literature were reviewed. A total of 105 copies of questionnaire for both bosses, secretarie... Read More
3. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY: The word "public relations" has already been defined by several authors from various perspectives. Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organization in establishi... Read More
4. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES IN THE NIGERIA FINANCIAL INSTITUTIONS
ABSTRACT: The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some rese... Read More
5. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNMENT POLICIES TO THE CITIZENRY
INTRODUCTION: The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its citizenry. Public relations in government in brief, is the concerted efforts of the government officials... Read More
6. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression.... Read More
7. AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS
Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th... Read More
8. THE ROLE OF COMMUNICATION AS AN EFFECTIVE KEY IN PUBLIC RELATION
Abstract: Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc.... Read More
9. COMPETENCY REQUIRED OF SECRETARIES IN SELECTED BUSINESS ESTABLISHMENT (A CASE STUDY OF FIRST BANK OF NIGERIA PLC OKPARA AVENUE ENUGU)
BACKGROUND OF THE STUDY: Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secretary&rsquo... Read More
10. THE ROLE OF PUBLIC RELATIONS IN ACHIEVING MILLENIUM DEVELOPMENT GOALS
BACKGROUND OF THE STUDY: This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals. Over the years, people are not aware of the millennium development goals, whereas govern... Read More
11. THE USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS PRACTICE
BACKGROUND OF THE STUDY: In the contemporary competitive world of business/brand competition the ability to create maintain a positive corporate reputation has become an invaluable asset. It is this truism which inspired Macnamara (1999) to assert that the d... Read More
12. THE USE OF PERFORMANCE APPRAISAL AND REWARD SYSTEM IN ENHANCING EMPLOYEE PERFORMANCE IN AN ORGANISATION
BACKGROUND OF THE STUDY: The human resource department is one of the most important departments in every company and firm. Every company adopt the different departmental demarcations to suit their mission but in all of them, this department is always found almost... Read More
13. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT
BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti... Read More
14. THE RECONSTRUCTION OF NIGERIA'S IMAGE AND THE ROLE OF PUBLIC RELATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high... Read More
15. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
16. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
17. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi... Read More
18. THE IMPACT OF MANPOWER DEVELOPMENT IN INSURANCE INDUSTRY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The importance of human resources in an organization cannot be over-emphasized. Every organization cannot depend more on this... Read More
19. THE IMPACT OF OFFICE ENVIRONMENT ON OFFICE PROFESSIONALS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Contemporary dictionary defines environment as all the surrounding condition, which influence growth and development. Environ... Read More
20. AN ASSESSMENT OF THE CRITICAL ROLE OF NAFDAC ON MARKETING OF DRUGS
CHAPTER ONE
INTRODUCTION
Background Of The Study: The NAFDAC story is the story of food drugs and other products regulation in Nigeria. It is a story that began well eve... Read More
21. THE EFFECT OF NUTRITION EDUCATION ON FEMALE EATING HABITS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: To assist the voluntary adoption of food choices and other food- and nutrition-related behaviours that are beneficial to one's health and well-being, nutrition education can be defined as any combination of... Read More
22. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION (CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE)
CHAPTER ONE
INTRODUCTION
Background of the study: Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization&rsq... Read More
23. THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that adve... Read More
24. AN EXAMINATION OF EFFECTIVE LABOUR CONTROL IN THE CONSTRUCTION INDUSTRY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Labor control in construction is one of the many options of procurement used for the process of project delivery. According to the records, this method of procurement is the oldest one there is, and it has been in use in Nigeri... Read More
25. ROLES OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE
CHAPTER ONE
INTRODUCTION
Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message... Read More
26. EFFECTS OF ACTIVITIES OF THE 8TH SENATE COMMITTEE ON MEDIA AND PUBLIC AFFAIRS ON LEGISLATIVE SERVICE DELIVERY
CHAPTER ONE
INTRODUCTION
BACKGROUND TO Read More
27. A CRITICAL EVALUATION OF THE IMPACT OF PRINT MEDIA IN RAISING AWARENESS ABOUT DRUG ABUSE
CHAPTER ONE
INTRODUCTION
Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era w... Read More
28. GLOBAL PUBLIC RELATIONS AND MULTINATIONAL CORPORATIONS: THE INFLUENCE OF CULTURE ON PUBLIC’S REACTIONS TO H&M, DOVE, AND NIVEA’S MEDIA CAMPAIGNS IN THE UNITED STATES AND NIGERIA
Chapter 1. Introduction
Public relations is faced with challenges such as cultural differences, misrepresentation of the target audience/public in media campaigns, and one size fits all strategies. This study explores how culture plays a significant rol... Read More
29. EXTENT OF UTILIZATION OF INTEGRATED MARKRTING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
BACKGROUND OF THE STUDY
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of t... Read More
30. IMPACT OF INTERGRATED MARKETING COMMUNICATION (INC)
Abstract
This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certai... Read More
31. IMPACT OF PUBLIC RELATIONS ON A CORPORATE ORGANISATION (A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS)
Abstract
This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the ser... Read More