1. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of... Read More
2. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through... Read More
3. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action... Read More
4. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message... Read More
5. THE INFLUENCE OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANISATIONS
CHAPTER ONE
INTRODUCTION
Background of the Study: Advertising encompasses the comprehensive array of endeavours involved in effectively conveying information or promoting prod... Read More
6. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and al l business transactions withi... Read More
7. A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a... Read More
8. A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a... Read More