BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

A banana plant, also known as M. acuminata or its hybrid M. acuminata, M. balbisnna, is a plant grown for personal use that yields edible fruits that are often seedless and belong to that species. The word "banana" refers to a variety of species or hybrids of the genus Musa, family Musc...

Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

BACKGROUND OF THE STUDY: According to Roch man, Browne, in the year 2012 alone, it was estimated that about 280 million tons of plastic has been produced worldwide. From that amount, about 130 million tons of the plastics were land filled or recycled. Of the...

Background to the study: Small firms play vital roles in the process of industrialization, sustainable economic growth (Ariyo, 2005); encouragement of entrepreneurship, employment generation (Ogujiuba et al, 2004); reduction of poverty and contribution to the Gross Domestic...

Background of the study: The desire to build a civilized country with a strong and sound economy is the desire of every Country, including Nigeria. Tax payment is the demonstration of such a desire, although some income earners see it as a means of exploitation by the government....

Background of the study: The rapid changes in business operations in contemporary times in the form of technological improvement require banks in Nigeria to serve their customers electronically. Traditionally, banks have been in the forefront of harnessing technology to improve t...

Abstract: The banking industry of the 21st century operates in a complex and competitive environment characterized by ever-changing economic and financial environment with information and communication technology (ICT) at the center of this change. As Information Technology is vi...

Abstract: Efficient and effective inventory control and management play a crucial role in the sustainability and success of any organisation. Inventory is a term that refers to a collection of idle resources that hold economic value. These resources can be classed in several...

The contemporary corporate landscape is characterised by a high level of competitiveness, wherein the ability to survive and maintain long-term viability has become increasingly elusive for numerous organisations. The genesis of this competition can be attributed to the exponential expansion of t...

Background of study: Mergers and acquisitions have emerged as a strategic tool for achieving corporate expansion and growth. Analyses have the banks to benefit from new business opportunities that would be created by change in the regulatory and technological environment.

BACKGROUND OF STUDY: The spread of the HBV in Nigeria has posed a lot of threat to health and well being citizens in Nigeria. It is evident that about a third of the world’s population, approximately 2 billion people gets infected with hepatitis B virus in their life time....

ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

​​​​​​Background of the study: Agriculture is the most basic form of human activities in the whole world. It includes the cultivation of crops as well as rearing of animals for human uses. Today in Nigeria, about 70% of its population is engaged in this activity. Despite the larg...

BACKGROUND OF THE STUDY: Today’s business environment is very dynamic and undergoes rapid changes as a result of technological innovation, increased awareness and demands from customers. The application of information and communication technological concept...

BACKGROUND TO PROBLEM: The various development plans implemented in Nigeria have prioritised the achievement of self-reliance.  The rationale behind the establishment of this national objective stems from the considerable expectations placed upon citizens in terms of generat...

BACKGROUND OF THE STUDY: The importance of the financial sector of an economy, which comprises banks and non­bank financial intermediaries, the regulatory framework and the ever increasing financial products, in stimulating economic growth is widely recognized in the lit...

ABSTRACT: This study was carried out to evaluate the role of computer in promoting the efficiency in nigeria commercial banks using First Bank, Enugu State  as case study. Specifically, the study aims to  find if computer have any effect in pr...

Background to the Study: Agriculture comes from the Latin words "ager," which means "field," and "cultura," which means "cultivation." This shows that crop cultivation was the oldest type of agriculture (Are, Igbokwe, Asadu, Bawa, 2010...

ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and c...

ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif...

BACKGROUND TO THE STUDY: The sum of the money worth of all the commodities and services produced in a country during a specific time period, generally a year, is referred to as national income. At this point, the topic of how an economy expands may spring to mind...

ABSTRACT: This study was carried out to  examine effect of consumer protection laws on consumption of tobacco in Ado Ekiti Local Government Area of Ekiti State. Specifically, the study examined if consumer protection laws have any negative eff...

BACKGROUND OF THE STUDY: A historical examination of the Nigerian economy and its expansion reveals farming as the primary economic sector and the source of foreign exchange. Agriculture accounted for more than 80% of export profits and salaries in the 1960s, but...

ABSTRACT: The study examined the impact of staff training and development in organizational performance with Niger Mills Company Ltd, Calabar as the case study. A sample population of 180 employees was used for the study. The data for this study was generated fro...

ABSTRACT: The study specifically was aimed at ascertaining the challenges faced by handicraft businesses in Benin city in implementing product promotion strategies. This study reviewed and anchored its framework on the Need Theory  and Equity theory. &n...

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: Akwa Ibom States is located in the rainforest belt of Nigeria known for preponderance of agricultural biodiversity. Agricultural biodiversity or agrobiodiversity is succinctly referred, is the diversity of agrogenetic resources used directly for food an...

ABSTRACT: The purpose of this study was to analyse insurance awareness and insurance performance in the Nigerian economy. The case study utilised NICON Insurance Limited, located in Abuja, as a focal point for the research. The purpose of this study is to an...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

ABSTRACT: The real estate market is a crucial component of the overall business economy. The business economy and the real property market are closely intertwined, such that changes in one sector can influence or be influenced by trends in the other. This st...

ABSTRACT: The pervasive influx of low quality product into the market has triggered the turning point for all production companies. Production companies that work towards excellence now inculcate quality in their operations. Given that consumers would always patronize produc...

ABSTRACT: Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an econ...

BACKGROUND TO THE STUDY: The word "malnutrition" is often used in reference to underdeveloped and developing nations. Malnutrition has been understood in a variety of ways; for instance, Ajao, (2022) considers malnutrition to be the condition that...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

ABSTRACT: This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study.  ...

ABSTRACT: This study was carried out to examine the effect of feasibility study on the success of new businesses using selected newly startup business in Kubwa Abuja  as case study. Specifically, the study Identified the significance of feasib...

INTRODUCTION: Reckitt Benckiser is the company that creates the Dettol brand of hygiene products and markets them under the brand name Dettol. It dates back to far before the 1980s when it was first implemented. Antiseptics are antimicrobial compounds that are administered t...

ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...

Background of the Study: In the field of materials management, it is a well-known truth that the continuation of production or the delivery of services is contingent on a steady flow of necessary inventories. However, the challenge that faces those in charge of materials manageme...

ABSTRACT: The primary objective of this study is to investigate the underlying factors contributing to employee disengagement within the context of PZ, llupeju, Lagos. The objective of this study is to examine the many mechanisms that lead to employee diseng...

Background of the Study: Warri is a well-known oil producing city located in Delta State, Nigeria. It was named after the Warri River. One of the most important settlements in the Niger Delta, Warri is blessed with an abundance of valuable natural resources. In the Niger Delta ar...

Background of the study: Procreation is a phenomenon that ensures the survival and continuity of a nation. However, the rearing pattern of the children that are products of wedlock is a crucial task that is significant in determining the quality of citizens that...

BACKGROUND OF THE STUDY: All domestic birds maintained by humans for the purpose of producing eggs, meat, and other goods and services for human use are collectively referred to as poultry. Ducks, turkeys, guinea hens, and geese are examples of domestic bird...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

Background of the study: The assertion that Nigeria is one of the most successful maritime nations in the world is supported by the fact that this view is shared by both domestic maritime operators and those based in other countries. Ports are intended to be secure areas, and the...