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1. BRANDING INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...

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2. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

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3. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE

CHAPTER ONE

INTRODUCTION

Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance...

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4. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY

CHAPTER ONE

INTRODUCTION

Background Of The Study: Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or servic...

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