1. BRANDING INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,... Read More
2. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide... Read More
3. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
CHAPTER ONE
INTRODUCTION
Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance... Read More
4. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study: Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or servic... Read More