ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

INTRODUCION: Training is considered as the process of upgrading knowledge, develop skills, bringing about attitude and behavioural changes and improving the ability of the trainee to perform tasks effectively and efficiently. Also training is a systematic approac...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba...

CHAPTER ONE

BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN  product and services in Nigeria. The company staff embark on advertising a...

1.1 Background of the Study

The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...

ABSTRACT

A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth...

ABSTRACT

Hand tufting is the decorative techniques applied on the surface of textiles fabric, in the past, women in Kano Municipal embellished various house hold articles with hand tufting and depended on it for income generation. The extinction of the hand tufting craft resulted to man...