1. IMPACT OF INTEREST RATE CHANGES ON EFFECTIVE PRICING OF BANK CREDIT IN NIGERIA
Background of the Study: Operators in the banking system argue that the pegging lending rate at the present level by the Central Bank of Nigeria (CBN) is not realistic as it is not market determined especially urban considered against the cost of deposits (term deposits and savin... Read More
2. A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
ABSTRACT: The aim of this study was to look at product cannibalization as a market response in a highly competitive industry. Specific objectives were established to tactically analyse this phenomenon, including determining whether product cannibalization is a st... Read More
3. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The study specifically sought to answer research questions related to the influence of social and c... Read More
4. A STUDY ON REGRESSION ANALYSIS ON NATIONAL INCOME
BACKGROUND TO THE STUDY: The sum of the money worth of all the commodities and services produced in a country during a specific time period, generally a year, is referred to as national income. At this point, the topic of how an economy expands may spring to mind... Read More
5. A STUDY ON THE ADOPTION OF ACCOUNTING INFORMATION AS THE MAJOR TOOL FOR DECISION MAKING
BACKGROUND OF THE STUDY: Almost every business worked toward achieving its intended, planned, and overall goals. Every company, especially small businesses, strives for efficiency and proper effectiveness, and the quality of accessible accounting information and... Read More
6. A CRITICAL EVALUATION OF ECONOMIC FLUCTUATIONS AND THEIR IMPACT ON THE MANAGEMENT OF REAL ESTATE IN NIGERIA
ABSTRACT: The real estate market is a crucial component of the overall business economy. The business economy and the real property market are closely intertwined, such that changes in one sector can influence or be influenced by trends in the other. This st... Read More
7. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten... Read More
8. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a... Read More
9. AUDIT CONFLICT: IT’S IMPACT ON AUDITORS ABILITY TO RESIST MANAGEMENT PRESSURE
BACKGROUND OF THE STUDY: The impact of auditing in any organization is of vital importance that their growth and retardation depend on it. According to Nwabueze (2020) an audit is an independent examination of and expression of opinion of the financial statement... Read More
10. THE INFLUENCE OF BRAND DIFFERENTIATION AND POSITIONING ON CORPORATE COMPETITIVE ADVANTAGE
ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi... Read More
11. CAUSES AND PREVENTION OF DANGERS IN THE AREA OF FOOD PREPARATION
BACKGROUND OF THE STUDY
Occupational dangers pose a significant threat to an active workforce. Fricidences such as back discomfort, contact dermatitis, shoulder and wrist fractures, cuts, and burns are some of the occupational illnesses and injuries that workers experie... Read More
12. EFFECTS OF HIGH BANK LENDING RATES ON THE MANUFACTURING SECTOR OF THE NIGERIA ECONOMY
Abstract: The manufacturing sector of the economy is the most important sector and for obvious reasons it is affected by the unprecedented increase of banks high lending rate to borrowers. The study is to determine the manufacturing sectors capacity, product pricing and sectors p... Read More
13. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of... Read More
14. THE USE OF ACCOUNTING AS A MANAGEMENT TOOL
BACKGROUND OF THE STUDY: Accounting, unlike the other natural sciences, is not based on fundamental laws or absolute precepts. It has evolved over many years through trial and error, and its continual improvement rests on a basis responsive to the requireme... Read More
15. THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is... Read More
16. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through... Read More
17. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide... Read More
18. THE IMPACT OF PUBLIC OPINION ON PUBLIC POLICY IN NIGERIA: AN APPRAISAL
CHAPTER ONE
GENERAL INTRODUCTION
BACKGROUND OF THE STUDY: Since independence in 1960 in Nigeria, different governments have embrace on one programme or another. The research work is to examine the activities of the public... Read More
19. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action... Read More
20. THE IMPACT OF STAFFS DEVELOPMENT IN EFFECTIVE MANAGEMENT OF GOVERNMENT PARASTATALS OF NEPA DISTRICT
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Tuoyo (1982) pointed out the electricity occupies a strategic position in the social and industrial development or any countr... Read More
21. THE IMPACT OF STRATEGIC PLANNING TO THE DEVELOPMENT OF SMALL SCALE AS A MEANS OF REDUCING UNEMPLOYMENT
CHAPTER ONE
INTRODUCTION
Background Of Study: Nigeria is bedeviled by a myriad of problems which, despite her oil wealth, inhibit her development and even threaten her continu... Read More
22. THE IMPACT OF THE LOGISTICS INDUSTRY ON NIGERIA'S ECONOMIC GROWTH - A CASE STUDY OF THE MARITIME INDUSTRY
CHAPTER ONE
INTRODUCTION
Background of the Study: It is useful to keep in mind that more than ninety percent of international trade takes place on the sea or is transported by... Read More
23. THE IMPACT OF THE RUSSIAN- UKRAINE WAR ON INTERNATIONAL TRADE
CHAPTER ONE
INTRODUCTION
Background of the study: Following weeks of international tension and suspicion about Russian President Vladimir Putin's intentions toward Ukraini... Read More
24. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES- A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE
CHAPTER ONE
BACKGROUND OF THE STUDY: In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things. At first man tried to provide the necessary t... Read More
25. THE IMPLICATION OF NIGERIA VALUE ADDED TAX (VAT) ON THE PAYERS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Taxes in modern economics are the most important source of government revenue. The are compulsory levies that are regularly i... Read More
26. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced... Read More
27. THE IMPACT OF HOSPITAL LIBRARY ON CLINICAL DECISION MAKING IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background Of The Study: In the context of human beings, "health information" refers to the knowledge, facts, and news that are created from... Read More
28. THE IMPACT OF INFORMATION TECHNOLOGY TO THE TEACHING AND LEARNING OF ECONOMICS IN SECONDARY SCHOOLS
CHAPTER ONE
INTRODUCTION
Background of the study: The use of computers for the gathering, retrieval, transfer, and operation of data or information is known as information tec... Read More
29. THE IMPACT OF INFORMATION TECHNOLOGY TO THE TEACHING AND LEARNING OF ECONOMICS IN SECONDARY SCHOOLS
CHAPTER ONE
INTRODUCTION
Background of the study: The use of computers for the gathering, retrieval, transfer, and operation of data or information is known as information tec... Read More
30. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr... Read More
31. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet... Read More
32. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision.... Read More
33. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
CHAPTER ONE
INTRODUCTION
Background to the study: To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the... Read More
34. CORPORATE GOVERNANCE AND FINANCIAL SUSTAINABILITY OF LISTED INSURANCE COMPANIES IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background of the Study: This chapter entails the overview of the topic under study, in it, it contains the studies background, the statement of the problem, research objective and at the same time, it looks at the val... Read More
35. 3D First Person Shooter PC Game
ABSTRACT
Monsters Within is a fun 3D FPS horror survival game on the Windows platform that demands its players to have fast reflexes, quick thinking and deductive skills to survive in the&nb... Read More
36. A COMPARATIVE ANALYSIS OF COMMERCIAL ENERGY DEMAND IN NIGERIA AND CAMEROON
Abstract
Given energy security and climate change challenges occasioned by increased hydrocarbon consumption, and increased trade between Nigeria and Cameroon, a holistic study of commercial energy (petrol, diesel, kerosene) demand in both countries is undertaken. Our main objective is... Read More
37. A RISK-BASED ADJUSTMENT MODEL FOR EXPERIENCE RATING OF MOTOR INSURANCE IN NIGERIA
Abstract
In establishing the burden of costs, the principle underlying the calculation of differentiated premium in the insurance portfolio is characterized by a pricing process that involves the classification of all risks regarding factors of influence. This classification is based on... Read More
38. AN APPRAISAL OF THE LEGAL FRAMEWORK FOR THE REGULATION OF UNIFORM PRICING OF PETROLEUM PRODUCTS IN NIGERIA
ABSTRACT
This thesis examined why the prices of petroleum products continues to be priced differently in Nigeria despite the existence of uniform pricing law on petroleum products. The study also examined the principle of deregulation of downstream petroleum sector in Nigeria in order t... Read More
39. AN EXAMINATION OF THE LEGAL FRAMEWORK FOR THE MARKETING OF PETROLEUM PRODUCTS IN THE DOWNSTREAM SECTOR OF THE OIL AND GAS INDUSTRY IN NIGERIA
ABSTRACT
Hitherto, to many, the concept of oil and gas was limited to the search for, work and win crude oil. So, for many decades, nations only concerned themselves with upstream petroleum activities. The availability of crude oil determines the extent of relevance a nation commanded a... Read More
40. Commercial Banks‟ Pricing of Loans, Assets Quality and Financial Intermediation in Nigeria
Abstract
Despite the interest rate liberalization policy that gave rise to commercial banks’ pricing of loans models which is expected to enhance quality of banks assets and improve financial intermediation, poor assets quality of banks, bank failures and poor intermediation role... Read More
41. JAPA AND ITS IMPACT ON NIGERIA’S COST OF LIVING: ANALYZING THE EFFECTS OF REMITTANCES AND INFLATION
JAPA AND ITS IMPACT ON NIGERIA’S COST OF LIVING: ANALYZING THE EFFECTS OF REMITTANCES AND INFLATION.
Chapter One: Introduction
Background of the Study
The Japa phenomenon, which involves the mass migration of Nigerians to forei... Read More
42. JAPA AND ITS IMPACT ON THE NIGERIAN REAL ESTATE MARKET: ANALYZING CHANGES IN PROPERTY DEMAND AND PRICES
JAPA AND ITS IMPACT ON THE NIGERIAN REAL ESTATE MARKET: ANALYZING CHANGES IN PROPERTY DEMAND AND PRICES.
Chapter One: Introduction
Background of the Study
The Japa phenomenon, referring to the mass migration of Nigerians seeking bett... Read More
43. IMPACT OF JAPA ON NIGERIA'S REAL ESTATE MARKET: A STUDY OF URBAN HOUSING DEMAND
IMPACT OF JAPA ON NIGERIA'S REAL ESTATE MARKET: A STUDY OF URBAN HOUSING DEMAND.
Chapter One: Introduction
Background of the Study
The Japa phenomenon, marked by the large-scale migration of Nigerians seeking better opportunities... Read More
44. EFFECTIVE PROFIT PLANNING IN NIGERIA ORGANISATION
1.1BACK GROUND OF THE STUDY
In modern economies, prices are generally expressed in units of some form of currency. Although, prices could be quoted as quantities of other goods and services (BARTER SYSTEM). Prices are sometimes quoted in terms of vouchers such as trading stamps. Price s... Read More