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1. A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE

BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

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2. ASSESSMENT OF DIVERSIFICATION AS A SURVIVAL AND GROWTH STRATEGY

Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

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3. COMPARATIVE ANALYSIS OF THE STRENGTH OF CONCRETE MADE FROM VARIOUS AGGREGATE

INTRODUCTION: This work was to present in one weight, the fundamental and practical information in the filed of the comparative analysis of the strength of concrete made from various aggregate which may be useful to people involve in civil and structural engineer...

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4. DESIGN AND IMPLEMENTATION OF COMPUTERIZED ECONOMIC GROWTH MONITORING SYSTEM

ABSTRACT: Federal Ministry of Finance has always monitoring how economic growth is moving in this Nation.  After the granting of internal autonomy to regions in 1946, there have been subsequent fiscal commission, military decrees Acts of Parliaments that reviewed both d...

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5. EFFECT OF DEFICIT FINANCING ON UNEMPLOYMENT RATE IN NIGERIA

Abstract: Deficit Financing plays an extraordinary and growing role in achieving full employment in Nigeria sustainable economic growth, price stability and poverty reduction. Theoretically, both Keynesian and neoclassical economists provided tools for government intervention, pa...

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6. EFFECT OF DEFICIT FINANCING ON UNEMPLOYMENT RATE IN NIGERIA

Abstract: Deficit Financing plays an extraordinary and growing role in achieving full employment in Nigeria sustainable economic growth, price stability and poverty reduction. Theoretically, both Keynesian and neoclassical economists provided tools for government intervention, pa...

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7. IMPACT OF CASH LIQUIDITY ON THE PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA

Background of the study

Cash liquidity reflects a financial institution’s ability to fund assets and meet financial obligations. Cash liquidity is essential in all banks to meet customer withdrawals, compensate for balance sheet fluctuations, and provide funds for...

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8. AN APPRAISAL OF THE IMPACT OF INFLATION ON NIGERIA ECONOMIC ACTIVITIES

BACKGROUND: Inflation can be defined as the persistent or continuous increase in the general price level Mr. Thoney Croft former chancellor of the exchequer (minister of finance)  focuses   defined inflation “too much money chasing...

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9. LIQUIDITY MANAGEMENT IN BANKS: A STUDY OF SELECTED COMMERCIAL BANKS IN NIGERIA (2000-2009)

Background of the study: The whole concept of banking is built upon confidence in the liquidity of the bank. Liquidity management is critical in the banking operations. Customers place their deposits with a bank, confident that they can withdraw the deposit when...

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10. THE EFFECT OF 2023 FUEL PRICE HIKE ON TRANSPORTATION SYSTEM IN NIGERIA: A CASE STUDY OF PEACE MASS TRANSIT

Background of the study: Price fluctuation in the market for fuel has a constantly evolving effect on the logistics industry. Rapid increases in the price for fuel can have a delayed and devastating effect on freight management companies, and a sudden fall could...

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11. A CRITICAL EVALUATION OF GENERAL SANI ABACHA FOREIGN POLICY (1993 – 1998)

Background of the study: Nigeria's foreign policy, like that of most other countries, has had achievements and disappointments since its independence in 1960. Every country's foreign policy identifies the country's primary national interests. Similarl...

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12. A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY

ABSTRACT: The aim of this study was to look at product cannibalization as a market response in a highly competitive industry. Specific objectives were established to tactically analyse this phenomenon, including determining whether product cannibalization is a st...

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13. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY

ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

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14. A STUDY ON REGRESSION ANALYSIS ON NATIONAL INCOME

BACKGROUND TO THE STUDY: The sum of the money worth of all the commodities and services produced in a country during a specific time period, generally a year, is referred to as national income. At this point, the topic of how an economy expands may spring to mind...

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15. AN EXAMINATION OF ADAPTATION STRATEGIES EMPLOYED BY ARABLE CROP FARMERS IN RESPONSE TO CLIMATE VARIABILITY

ABSTRACT: This study examined the adaptation strategies of arable crop farmers to climate variability. The study used multistage sampling technique and primary data were collected from 360 food crop farmers (i.e. 180 respondents were randomly selected from each selected state fro...

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16. A COMPREHENSIVE EXAMINATION OF THE NOTION OF CRIME VICTIMS WITHIN THE NIGERIAN CONTEXT

ABSTRACT: It is not exaggeration that despite the effort of NAPTIP and other bodies like the ILO, there are still cases and reports of women and child trafficking in Nigeria. There are occasions where hospitals take in young pregnant girls, offer them money for their babies...

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17. AN ASSESSMENT OF COVID-19 LOCKDOWN AND ITS EFFECTS ON POS WITHDRAWAL CHARGES IN NIGERIA

ABSTRACT: The focus of this study is to examine the present a critical investigation of the effect of covid-19 lockdown and POS withdrawal charges using Lagos State as case study. The study oversee an investigation into the impact of Covid-19 outbreak on the...

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18. A CRITICAL EVALUATION OF ECONOMIC FLUCTUATIONS AND THEIR IMPACT ON THE MANAGEMENT OF REAL ESTATE IN NIGERIA

ABSTRACT: The real estate market is a crucial component of the overall business economy. The business economy and the real property market are closely intertwined, such that changes in one sector can influence or be influenced by trends in the other. This st...

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19. AN ASSESSMENT OF TEACHERS EDUCATIONAL QUALIFICATION AND ITS IMPACT ON THE PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN ECONOMICS

Background to the Study: In any developing country, it is critical to describe the nature and trajectory of educational advancement. Education is a systematic intellectual and moral instruction aimed at acquiring information, character development, and mental gro...

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20. AN ASSESSMENT OF THE EFFECTIVENESS OF STANDARD COSTING AS A CONTROL TOOL FOR PERFORMANCE EVALUATION IN MANUFACTURING COMPANIES

ABSTRACT: Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an econ...

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21. AN INVESTIGATIVE REPORT ON CHILD AND WOMEN TRAFFICKING IN NIGERIA: THE NAPTIP LEGAL PERCEPTION

ABSTRACT: It is not exaggeration that despite the effort of NAPTIP and other bodies like the ILO, there are still cases and reports of women and child trafficking in Nigeria. There are occasions where hospitals take in young pregnant girls, offer them money for their babies...

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22. AN EVALUATION OF COMPETITIVE STRATEGY AND ITS IMPACT ON AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY

ABSTRACT: Banks offer many vital services but must be seen to do so, by delivering efficient customer service. Service marketing is regarded as the pivotal force behind strategic planning and business operations, and, hence, as an intrinsic component of service o...

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23. AN EVALUATION OF THE CHALLENGES TO PROVIDING AFFORDABLE HOUSING IN NIGERIA

ABSTRACT: The context of this research study is provision of affordable housing for Nigerians especially for the low income households. Housing is the provision of shelter; an abode to live in. Shelter should be adequate, affordable and decent. Adequate in t...

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24. AN EXAMINATION OF PROBLEMS AND PROSPECTS OF REAL PROPERTY TAXATION IN NIGERIA

INTRODUCTION: The subject of taxation has received considerable intellectual and theoretical attention in the literature. Taxation is one of the most volatile subjects in governance both in the developing and developed nations. Tax refers to a “compulsory l...

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25. AN EXAMINATION OF THE IMPACT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES IN LAGOS STATE

ABSTRACT: This study examined an examination of the impact of location on rental values of residential properties in Ikeja Local Government Area in Lagos State. Data used were derived mainly from secondary sources such as documents, including published literature, official d...

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26. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

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27. AN INVESTIGATION ON THE BEHAVIOR OF NURSES TOWARDS RELAPSE PREVENTION AMONG PSYCHIATRIC PATIENTS

Background Of Study: For generations, those who practise medicine, scientists, and philosophers have been both captivated and perplexed by mental health conditions. Its symptoms have been ascribed to possession by demons, regarded to be retribution by the gods fo...

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28. ANALYSIS OF THE IMPACT OF COVID-19 LOCKDOWN ON FOOD INSECURITY AMONG CITIZENS

ABSTRACT: The main focus of this study is to present an analysis of impact of covid-19 lockdown and increased hunger on the Citizen using Iyana-Paja in Alimosho Local government Area of Lagos as case study. The study adopted survey research design. Using convenie...

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29. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

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30. APPRAISAL OF INCOME TAX COLLECTION AND ADMINISTRATION IN NIGERIA

BACKGROUND OF THE STUDY: Tax is an important factor in economic planning and development of a nation and I is an important agent of social change, (Ola 1985:109). Tax according to Agysi (1983:174) the transfer of resources from private sector to the public sector...

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31. EVALUATING THE ACCESSIBILITY OF LAND IN ACCORDANCE WITH THE LAND USE ACT

Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag...

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32. ASSESSING THE MERITS OF POLICE REFORMATION IN IMPROVING NATIONAL SECURITY: A CASE STUDY OF THE 2020 ENDSARS PROTEST

Background Of Study: More than fifty years ago, sociologists viewed protest as an undemocratic invasion of politics and power. After the 1970s, protest is now seen as an important strengthening of democratic political systems and an important factor in the transi...

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33. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

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34. ASSESSMENT OF DOMESTIC DEBT AND ITS IMPACT ON THE NIGERIAN ECONOMY (1980 - 2020)

Background to the study: Citizens, government institutions, privately held corporations such as banks, and the economy as a whole are all affected by a country's debt structure. The tota...

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35. ASSESSMENT OF HAZARDS AND PROSPECTS OF JOURNALISM IN NIGERIA

Background of the Study: Journalism can be described as day-to-day activities or operation of gathering and transmitting of a news or information to a large audience through a suitable media or channel. It can also be regarded as the events of the day condensed i...

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36. ASSESSMENT OF INTERNET INFILTRATION AND THE ACCEPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA

Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Televisi...

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37. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

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38. ASSESSMENT OF QUALITY CONTROL TECHNIQUE AND ITS IMPACT ON THE PROFITABILITY IN MANUFACTURING ORGANIZATIONS

ABSTRACT: This research work on the impact of quality control techniques on profitability in manufacturing organizations strives to assess the role of quality control in enhancing the profitability of manufacturing organizations. The study argues that the ultimat...

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39. ASSESSMENT OF SERVICE COMPACT (SERVICOM) ON PUBLIC SERVICE DELIVERY IN SELECTED FEDERAL TEACHING HOSPITALS IN NIGERIA

BACKGROUND OF STUDY: The Nigeria public service is a vital government institution consisting of the staff of the central administrations, state administrations, the police and the Nigerian A...

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40. ASSESSMENT OF SOCIO-ECONOMIC STATUS AND THE UTILIZATION OF TRADITIONAL HERBS IN THE TREATMENT OF MALARIA

BACKGROUND OF THE STUDY: Malaria is a potentially fatal disease that is spread from person to person by the bite of an infected female Anopheles mosquito, as stated by the World Health Organization (WHO) (2019). Malaria is caused by parasites that are passed on t...

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41. ASSESSMENT OF THE EFFECT OF COVID19 ON TOURISM IN NIGERIA

BACKGROUND OF STUDY: The global community wake up in December 2019 to an outbreak of a disease named Coronavirus disease 2019 (abbreviated as COVID-19). The disease was described as an infectious disease that is caused by severe acute respiratory syndrome coronav...

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42. ASSESSMENT OF THE EFFECT OF FUEL PRICE HIKE ON BUSINESS OPERATIONS (A CASE STUDY OF GOURMET PIZZA COMPANY, ABUJA)

BACKGROUND OF STUDY: Almost all sectors of the economy depend on oil. Any contemplation therefore of a possible scarcity or unavailability of the product will in no doubt stipulate unnecessary price hike of petroleum in the country (Sikkam, 2009). Arinze (20...

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43. ASSESSMENT OF THE EFFECTIVENESS OF ACCOUNTING INFORMATION AS A TOOL FOR MANAGEMENT DECISION

BACKGROUND TO THE STUDY: The effectiveness of accounting information as a tool for management decision cannot be over emphasized. Accounting keeps the financial score for a business, it call attention to the problem and the opportunities that comfort the enterpri...

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44. ASSESSMENT OF THE RESOURCES AVAILABLE FOR THE EFFECTIVE TEACHING AND LEARNING OF BIOLOGY IN SENIOR SECONDARY SCHOOLS

BACKGROUND TO THE STUDY: Education is a preparation for life. This is related to the acquisition of skills to earn a living. Today as always, the definition of education is the ever change and increasing in scope. Our schools are confronted with new pressures arising from changin...

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45. ASSESSMENT OF THE SURVIVAL PRACTICES OF QUANTIITY SURVEYING FIRMS IN A RECESSED ECONOMY

BACKGROUND OF THE STUDY: The construction industry plays an important role in a nation’s economy and its activities are also vital to the achievement of national socio-economic development goals of providing shelter, infrastructure and employment. According to Aibinu and Ja...

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46. ASSESSMENT OF THE SURVIVAL PRACTICES OF QUANTIITY SURVEYING FIRMS IN A RECESSED ECONOMY

BACKGROUND OF THE STUDY: The construction industry plays an important role in a nation’s economy and its activities are also vital to the achievement of national socio-economic development goals of providing shelter, infrastructure and employment. According to Aibinu and Ja...

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47. ASSESSMENT OF TOURISM CONTRIBUTIONS TO THE SOCIOECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF OSUN STATE)

Background of  Study: The United Nations of World Tourism Organization defines tourism as the activities of persons travelling to and staying in places outside his/her usual environment for not more than one consecutive year for any purpose including holiday...

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48. ASSESSMENT ON THE EFFECTS OF COVID 19 ON INTERNATIONAL TRADE

BACKGROUND OF THE STUDY: The COVID pandemic fundamentally differs from previous episodes in two notable ways: (1) the transmission of diseases has been much quicker than in past episodes, causing large-scale containment policies that are implemented almost synchr...

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49. ASSESSMENT ON THE EFFECTS OF COVID 19 ON INTERNATIONAL TRADE

BACKGROUND OF THE STUDY: The COVID pandemic fundamentally differs from previous episodes in two notable ways: (1) the transmission of diseases has been much quicker than in past episodes, causing large-scale containment policies that are implemented almost synchr...

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50. ASSESSMENT ON THE IMPORTANCE OF PURCHASING PROCEDURES IN AN ORGANIZATION

INTRODUCTION: Procedures has been identified as one of the most powerful tools and a panacea to many of the worlds greatest problems. Procedures is a goal oriented and its goals determine its nature and form. Studies have shown that one of the major problems...

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