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1. AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION

Abstract: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as we...

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2. AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION

ABSTRACT: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain...

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3. ASSESSMENT OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF FEBRUARY 2023 PRESIDENTIAL ELECTION

ABSTRACT: This study aims to analyse the audience's view of media coverage of the February 2023 Presidential election, with a specific focus on the South-East geo-political zone as a case study. Nevertheless, the scope of the research st...

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4. ATTITUDES OF UNDERGRADUATE YOUTHS TOWARD DEMOCRATIC VALUES: IMPLICATION FOR SOCIAL STUDIES

Background to the Study: Citizens are the hearts and soul of democracy and hence there must be active and informed involvement of the people at all levels of governance as willing participants in defining and maintaining their democracy.  The youths of...

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5. TRADE UNIONISM AND IT’S IMPACT ON WORKERS WELFARE IN NIGERIA

BACKGROUND TO THE STUDY: The term trade union has a variety of meanings depending on the perception of workers and the definition imposed by the legal frameworks in many countries. Some workers organizations call themselves staff or professional associations...

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6. THE RECONSTRUCTION OF NIGERIA'S IMAGE AND THE ROLE OF PUBLIC RELATIONS

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high...

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7. THE IMPACT OF PUBLIC OPINION ON PUBLIC POLICY IN NIGERIA: AN APPRAISAL

CHAPTER ONE

GENERAL INTRODUCTION

BACKGROUND OF THE STUDY: Since independence in 1960 in Nigeria, different governments have embrace on one programme or another. The research work is to examine the activities of the public...

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8. THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER

CHAPTER ONE

INTRODUCTION: This paper evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the strugg...

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