BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

Nigeria as a nation is characterized by a developing economy due to the fact that the various sectors responsible for economic development are not optimally utilized as a result of which we have not being able to tap fully the natural resources that Nigeria is blessed with as it could increase ou...

ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

BACKGROUND OF THE STUDY: Newspapers, which constitute the vocal and vibrant press, have consistently championed the fight again...

Background: The insurance and banking industries, both of which are components of the Nigerian financial system, play very important role in the country. They jointly for the backbone of the economy without which all economic activities would come to a halt...

BACKGROUND OF THE STUDY: The banking system in Nigeria has undergone radical changes during the  35 years since independence . Banking developed from an industry which in 1960. was dominated by a small number of foreign owned banks into, one in which public sector ownership...

BACKGROUND OF THE STUDY: Financial institutions have been early adopters of smart card and credit cards technology, in the system and more recently, the launching of internet banking have transformed the world into a global village linked with electronic impulses...

BACKGROUND OF THE STUDY: In a country with mixed economy like Nigeria, the government and the individual are managing the economy together. This means that people, groups and the three levels of government are free to start businesses. The three lowest levels of...

The contemporary corporate landscape is characterised by a high level of competitiveness, wherein the ability to survive and maintain long-term viability has become increasingly elusive for numerous organisations. The genesis of this competition can be attributed to the exponential expansion of t...

​​​​​​Background of the study: Firms are facing turbulent operating environments characterized by changing technologies and markets that represent both problems and opportunities. Technology has catalyzed this change and innovation is increasingly becoming the norm to keep pace w...

Background of the study: Price fluctuation in the market for fuel has a constantly evolving effect on the logistics industry. Rapid increases in the price for fuel can have a delayed and devastating effect on freight management companies, and a sudden fall could...

ABSTRACT: The aim of this study was to look at product cannibalization as a market response in a highly competitive industry. Specific objectives were established to tactically analyse this phenomenon, including determining whether product cannibalization is a st...

ABSTACT: This study was carried out to critically appraise the use of marketing research in a marketing organization using about Backdesk Digital Marketing Agency in Nigeria as case study. To achieve this 3 research questions were formulated.  The...

ABSTRACT: The purpose of this study was to analyse the usage of software in academic libraries, specifically focusing on selected universities in Adamawa State. A survey design was employed to gather data for this investigation. The study was guided by a set of f...

ABSTRACT: This study examined an analysis of business environment on the successful and growth of the organization with reference to auto auction mall, Lagos State. Specifically, the study aimed at investigating the environmental factors that affec...

ABSTRACT: This study used a survey design to examine libraries software usage in academic libraries using selected universities in Adamawa State as case study. The study was guided by four (4) research questions. The population included all librarians of sel...

Background of the study: The infamously problematic practice of examination malpractice in Nigeria is analogous to the rapid onset of an unpleasant social malaise that seems to defy any type of therapy and may be analogous to a sickness. It is widely recognized for its reputation...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

Background of the study: Federalism has developed as one of the most popular models of governance because to its integrative ability to assess the various political life of multi-ethnic, multi-religious, and multi-lingual countries. Federalism, on the other hand,...

BACKGROUND OF THE STUDY: Elections are an accepted method of choosing leaders in modern democracies. This is a crucial procedure that helps establish democratic institutions and facilitates the peaceful transfer of power (Abekhale, 2022). Nevertheless, all elections held in Niger...

​​​​​BACKGROUND OF THE STUDY: Chemistry as a science subject plays a vital role in transforming the environment and improving the general quality of life. It is essentially needed for a nation’s technological development. As a core science subject, the prop...

Background of the study: Water is necessary for life, and its availability, usage, and spatial distribution are all linked to economic growth and societal progress. Aside from oxygen, water is essential to life; it is a cornerstone for human success because adequate and high-qual...

Background Of The Study: The kind of decorating utilized in a space is known as interior design in the hospitality business. It is the lens through which potential customers perceive the hospitality sector, which includes lodging, dining establishments, fast food...

ABSTRACT: This study looks at the impact of tariff on the economic growth of Nigeria. It examines the extent to which tariff has brought about economic growth in Nigeria between the period of 1988-2017. Tariff which is a form of tax or trade restriction levied on imported goods,...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

Background of the study: Secretaries may work in a variety of settings, including government agencies, businesses, nonprofit groups, and industries. Of all these, the sector may stand to benefit the most from hiring the greatest secretaries and suffer the most from doing so. ...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

Background to the study: Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demands for goo...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

INTRODUCION: Training is considered as the process of upgrading knowledge, develop skills, bringing about attitude and behavioural changes and improving the ability of the trainee to perform tasks effectively and efficiently. Also training is a systematic approac...

Background of  Study: The United Nations of World Tourism Organization defines tourism as the activities of persons travelling to and staying in places outside his/her usual environment for not more than one consecutive year for any purpose including holiday...

BACKGROUND OF THE BODY: Privatization Appeared on standard dictionaries only in the early 1980s [it appeared in Webster new collegiate Dictionary is one of the radical methods through for thinning the government owned enterprises [which failed to maximize gr...

Background to the Study: Citizens are the hearts and soul of democracy and hence there must be active and informed involvement of the people at all levels of governance as willing participants in defining and maintaining their democracy.  The youths of...

ABSTRACT: In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea i...

ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi...

ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertaking...

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...

BACKGROUND OF THE STUDY: The territory known as Nigeria was a British creation. Its coastal areas have for some three to four hundred years been involved in trade, particularly slave trade with Britain. With the abolition of slave trade and the setting up of indu...

BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication...

BACKGROUND OF THE STUDY: Academic achievement has become a trending issue of priority to make students academic achievement better and higher (Azmoundeh, 2003). Academic achievement cannot be executed outside the classroom because from this area where transfer th...

BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

BACKGROUND OF THE STUDY: Amuwo (2005) and Obayelu (2007) consider corruption as the exploitation of public position, resources and power for private gain. Fjeldstad&Isaksen (2008, p. 3) and Ogundiya (2009, p. 5) define corruption as “the betrayal of public trust for ind...

BACKGROUND OF THE STUDY: Criminal activities occasioned by cultism are not limited to Bayelsa and Bayelsa and Rivers State, Nigeria. Cultism has become a universal phenomenon. It exists both in underdeveloped and developed countries. In some countries,...

BACKGROUND OF THE STUDY: Community bank was imitated within the 1990 budget speech of the Head of State, commander in chief of the Armed forces of Nigeria, General Ibrahim Badamasi Babangida. Since then institutionalizing the system has gone through a long w...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

BACKGROUND OF THE STUDY: Quiz buzzers are used often at places like educational institutions where it is required for game shows and also in live quiz competitions broadcasted via television. A quiz buzzer allows any user to press the switch quickly in response to a question pose...

THE OVERVIEW OF THE STUDY: Banking has come a long way from the time of ledger cards and other manual filing systems. Most banks today are computerized to handle their daily voluminous tasks of information retrieval, storage, and processing.  Irrespective of whether they are...

ABSTRACT: This study was carried out to examine the determinants of software adoption and use for automation in academic library in Anambra And Ebonyi State using Nnamdi Azikiwe University and Ebonyi state University as a case study. The study aimed at...

INTRODUCTION: Animal protein in most of the developing countries is not readily available to the populace due to the high cost of production faced by the livestock industry. This is largely due to the high cost of livestock feed. Feed contribute about 60% of the total cost o...