1. A COMPARATIVE ANALYSIS OF OUT-DOOR PLAY ENVIRONMENT IN PRIVATE AND PUBLIC PRE-SCHOOLS IN NIGERIA
Background to the Study
Children's play has always been a natural phenomenon. Children who are healthy and not disabled (physically challenged), according to Aziza (2000), cannot live without playing in their natural environments. In some cultures,... Read More
2. AN EXAMINATION OF THE IMPACT OF PEAK MILK ADVERTISEMENTS ON CONSUMER BEHAVIOUR
ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc... Read More
3. ASSESSMENT OF COVID-19 SAFETY COMPLIANCE LEVEL OF TRADERS IN WUSE MARKET, ABUJA
BACKGROUND OF STUDY: Safety is the state of being "safe", the condition of being protected from harm or other non-desirable outcomes. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk (wikipedia 2... Read More
4. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai... Read More
5. THE US SECURITY POLICY AND NORTH KOREA NUCLEAR PROGRAMME, 2000 - 2008
Introduction: The posture of the US foreign and defense policies especially in the post-Cold War era of international politics has demonstrated blatantly and abundantly a tendency to seek power, increase power and to demonstrate power (Morganthau, 1973). More importantly, the 9/1... Read More
6. THE ROLE OF RADIO AND TELEVISION IN RURAL DEVELOPMENT
BACKGROUND OF THE STUDY: This work is designed to study how rural dwellers utilize radio in comparison with television message to effect social change. Other communication channels, like the inter personal communication, traditional communication or what Frank Ugboajab calle... Read More
7. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study: Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly... Read More
8. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
CHAPTER ONE
INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi... Read More
9. THE REORIENTATION OF FAMILY VALUES THROUGH RADIO BROADCAST CAMPAIGNS ON GENDER-BASED VIOLENCE AGAINST WOMEN
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: According to the Universal Declaration of Human Rights, the family is the most basic societal unit, and it is the responsibility... Read More
10. THE INFLUENCE OF CHILD ABUSE ON THE SOCIAL ADJUSTMENT OF PUPILS IN PRIMARY SCHOOLS
CHAPTER ONE
Introduction: The level of orientation achieved by the adolescent in the society today, plays back to the kind of early care which the child received from parents, pre – school teachers and the society... Read More
11. THE INFLUENCE OF DEMOGRAPHIC FACTORS ON TEACHERS RECRUITMENT AND RETAINING
CHAPTER ONE
INTRODUCTION
Background to the study: Teachers are the prime movers of education. They are required to acquire and possess professional and intellectual skills and... Read More
12. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
13. THE IMPACT OF SMS POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF VOTERS IN THE 2023 GUBERNATORIAL ELECTION
CHAPTER ONE
INTRODUCTION
Introduction: Election is the central institution of democratic representative governments. This is because, in a democracy, the authority of the gove... Read More
14. THE INFLUENCE OF STRIKE ACTION ON THE ACADEMIC PERFORMANCE OF STUDENT IN NIGERIAN TERTIARY INSTITUTIONS
CHAPTER ONE
INTRODUCTION
Background Of The Study: University worldwide is regarded as the citadel of knowledge, the fountain of intellectual, the most appropriate ground for t... Read More
15. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action... Read More
16. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
17. THE IMPACT OF INFORMATION TECHNOLOGY IN TEACHING AND LEARNING OF HOME ECONOMICS IN TERTIARY INSTITUTIONS
CHAPTER ONE
INTRODUCTION
Background to the Study: The use of information technology has brought great improvement to the life of mankind in all human endeavorus, most especial... Read More
18. THE ROLE OF EFFECTIVE LEADERSHIP AND ORGANIZATIONAL BEHAVIOR IN INDUSTRY OUTCOME
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Organisational Behaviour (OB) refers to the field of study that focuses on analysing and understanding human behaviour withi... Read More
19. THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)
CHAPTER ONE
INTRODUCTION: The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter. The audience has th... Read More
20. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
21. THE EFFECT OF MOTIVATION ON THE PRODUCTIVITY OF WORKERS
CHAPTER ONE
BACKGROUND TO THE STUDY: Motivation is concerned with why people do what they do. It answers such question as why do managers or workers go to work and do a good job. This tries to explain what motivates peo... Read More
22. THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existin... Read More
23. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study: Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or servic... Read More
24. THE INFLUENCE OF ADVERTISING ON THE DEMAND FOR CONSUMER GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study: Advertising is the broad term used to describe public announcements that aim to promote the sale of specific products or serv... Read More
25. IMPACT OF ADVERTISING ON CONSUMER PURCHASES DECISION USING NESTLE NIGERIA PLC (MILO) AS A CASE STUDY
CHAPTER ONE
INTRODUCTION
BACKGOUND TO THE STUDY
A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea... Read More
26. TERRORISM AND IT'S IMPLICATIONS ON GLOBAL SECURITY IN THE 21ST CENTURY (A CASE STUDY OF NIGERIA)
CHAPTER 1
INTRODUCTION
Terrorism poses a significant global security challenge, particularly in Sub-Saharan Africa. Numerous militant and terrorist organisations have emerged, transforming the continent into a... Read More
27. A CRITICAL EVALUATION OF THE IMPACT OF PRINT MEDIA IN RAISING AWARENESS ABOUT DRUG ABUSE
CHAPTER ONE
INTRODUCTION
Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era w... Read More
28. THE INFLUENCE OF FILM AS A MASS MEDIUM ON SECOND-WAVE MILLENNIALS – A STUDY OF NIGERIAN YOUTH CULTURE
CHAPTER ONE
INTRODUCTION
1.1Background to the study
This study sets out to examine the influence that film has had on the youth culture in Nigeria, particularly among the second wave of millennials i.e. those born be... Read More
29. IMPACTS OF HEALTH EDUCATION PROGRAM ON ADOLESCENTS SEXUALITY AMONG STUDENTS OF GOVERNMENT SECONDARY SCHOOL MADAGALI NIGERIA
ABSTRACT
This study was carried out on the impact of health education program on adolescent's sexuality among students of government secondary schools using teachers and students from selected government secondary schools in Madagali, Adamawa S... Read More
30. A Comparative of Rhetorical Devices in Selected Political Speeches of Nelson Mandela and Nnamdi Kanu
1.1Background to the Study
Language is a set of signs and symbols used to pass messages across to people. Language, verbal and non-verbal, is a means of communication. In fact, the primary purpose of language is communication. Human beings express their thoughts, feelings and ideas thro... Read More
31. EXTENT OF UTILIZATION OF INTEGRATED MARKRTING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
BACKGROUND OF THE STUDY
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of t... Read More
32. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
1.1Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media... Read More