1. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and... Read More
2. GODFATHERISM AND POLITICAL CONFLICT IN NIGERIA: AN OPINION SURVEY OF VOTERS
INTRODUCTION: The human race will never see the end of troubles until political power is entrusted to the lover of wisdom “Plato Republic”. My first approach to the challenge of this topic, is that we have no choice but to seed to return to the basic context in which Nigerians see the... Read More
3. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMER GOODS
ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.
The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th... Read More
4. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio... Read More
5. ADMINISTRATION IN PURCHASING OF HOSTEL BUSINESS
Abstract: In this study, our focus was on the administration in purchasing of hostel business, Hotel in Owerri. (Hotel C FPNO) as case study. The study is was specifically focused on finding out if Campus hotel is truly experiencing high percentage of student pat... Read More
6. AN ASSESSMENT OF AUTOMATED TELLER MACHINE FRAUD IN NIGERIA BANKS: A CASE STUDY OF UBA CUSTOMERS
ABSTRACT: The utilisation of automated teller machines (ATMs) has experienced significant growth in popularity due to their cost-effectiveness in bank transactions and the convenience they offer to customers. As a result, ATMs have become an essential component o... Read More
7. THE EFFECTS OF DIGITAL MARKETING BARRIERS ON THE PATRONAGE AND MARKET SHARE OF COMPANIES: A CASE STUDY OF THE BAN ON X (FORMER TWITTER)
ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80... Read More
8. A STUDY ON THE CHALLENGES AND OPPORTUNITIES OF MARKETING LOCALLY DEVELOPED COMPUTER SOFTWARE IN NIGERIA
Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co... Read More
9. A COMPREHENSIVE ANALYSIS OF CUSTOMER RELATIONS PRACTISES AND BANK PATRONAGE
Background of the Study: Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely s... Read More
10. A STUDY EXAMINING THE PREVALENCE OF URINARY TRACT PARASITES AMONG PATIENTS
Background to the Study: An infection of any region of the urinary system is referred to as a urinary tract infection (often abbreviated as UTI). The kidneys, ureters, bladder, and urethra are the components that make up the urinary tract. Any component of these... Read More
11. ANALYSIS OF THE PROBLEMS OF PETROLEUM PRODUCTS DISTRIBUTION IN NIGERIA
Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or... Read More
12. AN EXAMINATION OF THE IMPACT OF PEAK MILK ADVERTISEMENTS ON CONSUMER BEHAVIOUR
ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc... Read More
13. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer... Read More
14. ASSESSMENT OF THE CONTRIBUTIONS OF IBIBIO WOMEN TO THE DEVELOPMENT OF THE COLONIAL ECONOMY (1900-1960)
Background of the Study: All over the world, governments, organisations and individuals are talking gender sensitivity. Everywhere one turns, people are becoming more aware of the need for the woman folk to get off the back-burner and make a more visible and mean... Read More
15. ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS
Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o... Read More
16. ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
Background to the Study: From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of&... Read More
17. ASSESSMENT OF THE EFFECT OF COVID19 ON TOURISM IN NIGERIA
BACKGROUND OF STUDY: The global community wake up in December 2019 to an outbreak of a disease named Coronavirus disease 2019 (abbreviated as COVID-19). The disease was described as an infectious disease that is caused by severe acute respiratory syndrome coronav... Read More
18. ASSESSMENT OF THE UTILIZATION OF INTERNET SERVICES AMONG STUDENTS IN FEDERAL INSTITUTIONS
BACKGROUND OF THE STUDY: The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has... Read More
19. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as a networ... Read More
20. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings... Read More
21. COMPARATIVE STUDY OF THE PERFORMANCES OF GOVERNMENT OWNED AND PRIVATELY OWNED MEDIA ORGANIZATION
BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media... Read More
22. COMPUTERIZATION OF AIRLINE RESERVATION SYSTEM (A CASE STUDY OF BRITISH AIRWAY LAGOS)
BACKGROUND OF THE STUDY: This project is principally designed for BRITISH AIR LINE. Air transport can be said to have been conceived when the first controlled and sustained flight with a prove red heavier than air machine was achieved by the writher on December 17, 1903 this earn... Read More
23. CORPORATE SOCIAL RESPONSIBILITY REPORTING AND EXECUTIVE COMPENSATION IN NIGERIA
Background to the study: The increased interest in the role of business in society today has been prompted by increased attention to the awareness of environmental and ethical and moral issues. It means our society has become increasingly concerned that grea... Read More
24. AN APPRAISAL OF CULT VIOLENCE IN BAYELSA AND RIVERS STATE FROM 2010-2023
BACKGROUND OF THE STUDY: Criminal activities occasioned by cultism are not limited to Bayelsa and Bayelsa and Rivers State, Nigeria. Cultism has become a universal phenomenon. It exists both in underdeveloped and developed countries. In some countries,... Read More
25. CUSTOMERS BEHAVIOR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS
BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa... Read More
26. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way... Read More
27. DETERMINANTS OF BANK CUSTOMERS' PATRONAGE OF POINT OF SALE (POS) SERVICES IN EKWULOBIA, ANAMBRA STATE
BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th... Read More
28. DETERMINISTIC INVENTORY MODEL AND ITS APPLICATION TO MOUKA FOAM INDUSTRY
AN OVERVIEW OF INVENTORY THEORY: In most manufacturing process, production systems, the financial services industry, the economy, agriculture, it is a known fact that they maintain stock of goods and services for future sale or use. The practice of stocking goods... Read More
29. BANK CHARGES AND CUSTOMER SATISFACTION IN THE NIGERIA BANKING SECTOR
Background of the study: Customers are presumed the stakeholders of an organization and for an organization to flourish, the needs of the customers must be met. Without the presence of customers, the goals and objectives of an organization will not be achieved. It is theref... Read More
30. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT (A CASE STUDY OF WARRI METROPOLIS)
Abstract: The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commer... Read More
31. THE NIGERIAN PRESS AND ETHICS OF JOURNALISM PROFESSION
Background of the study: Truth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption. Siyan Oyeweso (2009). Journalism practice wields such enormous powers and cal... Read More
32. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice... Read More
33. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study examine the justification for advertisement in an organiza... Read More
34. AN EVALUATION OF PATIENT ATTENDANCE RATE IN UNIVERSITY OF UYO TEACHING HOSPITAL: A TIME SERIES ANALYSIS
CHAPTER ONE
INTRODUCTION
University of Uyo Teaching Hospital since its inception in 1994 has received considerable amount of people, for treatment medical advice, family planning and a host of other reason. Different categories of people... Read More
35. THE POLICY OF PRIVATIZATION AND COMMERCIALIZATION OF PUBLIC ENTERPRISES IN NIGERIA: AN APPRAISAL OF TELECOMMUNICATION
Chapter One: General Introduction
The importance for the establishment of public enterprises or corporations was felt in 19th Century and there after. There were a lot of upheavals in European society because of industrialization and urbanization. Social issues li... Read More
36. THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri... Read More
37. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
38. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
39. THE INFLUENCE OF TELEVISION EDUCATIONAL AND ENTERTAINMENT PROGRAMMES ON VIEWERS
CHAPTER ONE
INTRODUCTION: “Communication is at the heart of all social intercourse” – Amadou M’BOW (1980:8). Television Communication has now grown to a planetary scope “Television is widel... Read More
40. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU)
CHAPTER ONE
INTRODUCTION: Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages. Consumer’s perception... Read More
41. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
CHAPTER ONE
INTRODUCTION
Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The... Read More
42. THE IMPLICATIONS OF SELF-SERVICE PRACTICES ON THE OPERATIONAL EFFICACY OF SUPERMARKETS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around... Read More
43. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
44. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced... Read More
45. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON THE OPERATION OF AN ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Every organization, business, industry and government uses technology to convert its inputs into output to attain its organiz... Read More
46. THE IMPACT OF INFORMATION AND COMMUNICATIONS TECHNOLOGY (ICT) ON EDUCATIONAL DEVELOPMENT
CHAPTER ONE
INTRODUCTION
Background to the Study: Recent development in Information and Communications Technology (ICT) has resulted in tremendous progress in the area of comm... Read More
47. THE IMPACT OF INSURANCE POLICIES TO BUILDING PROJECT CONTRACTS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: A clear understanding of risk management process and practice within the construction industry is an important model for exploring the application and barriers of risk manageme... Read More
48. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id... Read More
49. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect... Read More
50. THE GROWTH AND CONTRIBUTION OF LIFE ASSURANCE BUSINESS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The development of life assurance can be traced back to as far back as 1983. It was in this year that we have the first evide... Read More