1. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten... Read More
2. BUDGETING SYSTEM AND BUDGETING CONTROL: AS A MEANS OF IMPROVED PERFORMANCE IN PUBLIC LIMITED COMPANY
ABSTRACT: The need for effective and proper planning necessitated the adoption of budgeting and budgetary control system. It is hoped that effective budgeting and budgetary would enhance effective performance, thereby, help in the attainment of the organization&r... Read More
3. AN APPRAISAL OF THE PIVOTAL SIGNIFICANCE OF EFFECTIVE COMMUNICATION IN THE ENHANCEMENT OF ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Communication consists of all the processes by which information is transmitted and received. The subject matter may inc... Read More
4. THE IMPACT OF STRATEGIC MANAGEMENT ON ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The performance of organization is the focus of intensive research efforts; how well an organization performs its mission and... Read More
5. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
CHAPTER ONE
INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi... Read More
6. THE EFFECT OF ACCOUNTING INFORMATION SYSTEM (AIS) ON ORGANIZATIONAL PRODUCTIVITY OF FIRM
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The emerging global economic scenario characterized by advancement in information technology, rapid changes in production pro... Read More
7. THE IMPACT OF EMPLOYEE DISCIPLINE ON ORGANIZATION PERFORMANCE: A CASE STUDY OF IBADAN POLYTHENIC
CHAPTER ONE
INTRODUCTION
1.1 Background Of The Study
Discipline in an organization ensures productivity and efficiency. It encourages harmony and co-operation... Read More
8. THE IMPACT OF EMPLOYEE DISCIPLINE ON ORGANIZATION PERFORMANCE
Background Of The Study
Discipline in an organization ensures productivity and efficiency. It encourages harmony and co-operation among employees as well as act as a morale booster for the employees. According to Fenley [1998] the management of wo... Read More
9. COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, 9TH MILE ENUGU)
Abstract
The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, th... Read More