1. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study: The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewi... Read More
2. ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In... Read More
3. ASSESSMENT ON THE EFFECT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera... Read More
4. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
ABSTRACT: Online marketing, which is also referred to as internet marketing, involves the utilization of intelligent, interactive, and virtual components for the advancement and promotion of business goods and business ventures on the internet. Recently, web-based communicat... Read More
5. THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
CHAPTER ONE
INTRODUCTION
Background of the study: The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 years has been phenomenal and... Read More
6. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind... Read More
7. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
8. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, te... Read More
9. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
10. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
11. EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)
CHAPTER ONE
INTRODUCTION
Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime... Read More
12. ENTERPRENEURIAL SKILLS REQUIRED BY BUSINESS EDUCATION GRADUATES FOR SMALL SCALE BUSINESS OPERATIONS IN AKWA IBOM STATE
Background to the Study
One of the major challenges facing Nigerian societies in this contemporary era is unemployment. It has grown at alarming rate with attendant negative impact on the economy. The rate of unemployment as estimated by Nkechi, Emeh and Okechukwu (2012) stood at 50 per... Read More