CHAPTER ONE

INTRODUCTION

BACK GROUND OF THE STUDY: Modern man’s aims and aspirations call for unprecedented co-operative effort out capacity to build the slimes to crimi...

Abstract

This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certai...