1. A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
ABSTRACT: The aim of this study was to look at product cannibalization as a market response in a highly competitive industry. Specific objectives were established to tactically analyse this phenomenon, including determining whether product cannibalization is a st... Read More
2. ADVERTISING: A HIGHLY EFFECTIVE PROMOTIONAL INSTRUMENT FOR MARKETING NOVEL PRODUCTS
ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g... Read More
3. AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of... Read More
4. AN EVALUATION OF FEASIBILITY STUDY AND ITS EFFECTS ON THE SUCCESS OF NEW BUSINESSES
ABSTRACT: This study was carried out to examine the effect of feasibility study on the success of new businesses using selected newly startup business in Kubwa Abuja as case study. Specifically, the study Identified the significance of feasib... Read More
5. EXAMINING AQUACULTURE RENAISSANCE IN AKWA IBOM STATE: A PROMISING MEANS OF SUSTAINING THE LOCAL ECONOMY
ABSTRACT: The main focus of this study is to assess the aquaculture renaissance in Akwaibom State as a veritable tool for sustaining the local economy. The study further discussed the economic importance of aquaculture, ascertain factors influencing the intensity... Read More
6. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a... Read More
7. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression.... Read More
8. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba... Read More
9. DESIGN AND IMPLEMENTATION OF A COMPUTERISED COOPERATIVE SOCIETY
GENERAL OVERVIEW: A cooperative system is any machine, which can accept data and information presented to it in a prescribed from, carryout some operations on the input an supply the required results in a specified format as information.
A cooperative society is the com... Read More
10. THE USE OF MANAGEMENT AUDIT AS AN AID FOR EFFECTIVE MANAGEMENT
BACKGROUND OF THE STUDY: This study seeks to enhance the understanding of the concept of management audit as an aid for effective management. The management auditor’s role in the evaluation of management performance cannot be over emphasized.
Just as change h... Read More
11. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
CHAPTER ONE
INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi... Read More
12. THE ROLE OF ADVERTISEMENT IN NEWSPAPER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri... Read More
13. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
14. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
CHAPTER ONE
INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid... Read More
15. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU)
CHAPTER ONE
INTRODUCTION: Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages. Consumer’s perception... Read More
16. THE IMPACT OF QUALITY LENDING ON BANKS PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Realizing a good quality product in the market (whether it is a physical or service product) gives benefits to both organizat... Read More
17. THE IMPACT OF RECYCLING IN PRESERVING THE ENVIRONMENT
CHAPTER ONE
INTRODUCTION
Background of the study: The generation and disposal of waste is an intrinsic part of any developing or industrial society. Waste, both from domestic and commercial sources has grown significantly in N... Read More
18. THE IMPACT OF SELECTED MACRO-ECONOMIC VARIABLES ON THE PROFIT PERFORMANCE OF MANUFACTURING COMPANIES IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Researchers have shown interest in investigating the correlation between macroeconomic conditions and organisational performa... Read More
19. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
CHAPTER ONE
INTRODUCTION
Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance... Read More
20. THE IMPACT OF TRADE FAIR ON THE DEVELOPMENT OF THE NIGERIAN ECONOMY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In any economy, the impact of trade fair cannot be over emphasized as it play a vital role in the overall economic, social and industrial development of a nation economy. Trade... Read More
21. THE IMPACT OF FINANCIAL POLICY ON NIGERIAN AGRICULTURAL PRODUCTIVITY AND OUTPUT
CHAPTER ONE
INTRODUCTION
Background of the Study: It is impossible to overstate the significance of agriculture in the process of bringing about economic growth and devel... Read More
22. THE IMPACT OF GLOBALIZATION OF FINANCIAL SERVICE ON THE DEVELOPMENT OF NIGERIAN INSURANCE INDUSTRY (A STUDY OF IGI INSURANCE)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Globalization means the whole world is becoming a global village, the world are coming together to be one in unity, things ar... Read More
23. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi... Read More
24. THE IMPACT OF INTRAPRENEURAL ORGANIZATION ON ORGANIZATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The intrapreneur is that individual under the employment of an entrepreneur who takes an initiative into a new project of dev... Read More
25. THE IMPACT OF MANAGEMENT COMMUNICATION FOR EFFECTIVE ORGANIZATIONAL PERFORMANCE
CHAPTER ONE
Introduction: Communication is the act of transferring information from one person to another, creature and point to point. It could also be means of transmitting and conveying of ideas, attitudes, vie... Read More
26. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr... Read More
27. THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
CHAPTER ONE
BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN product and services in Nigeria. The company staff embark on advertising a... Read More
28. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
29. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
CHAPTER ONE
INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi... Read More
30. THE CHALLENGES OF MODERN AUTOMATION ON THE JOB PERFORMANCE OF SECRETARIES IN FINANCIAL INSTITUTIONS
CHAPTER ONE
INTRODUCTION
Background of the study: Work was the major activities of man before the industrial revolution, that was the period marked with mechanization of work, presently computer is representing mechanization t... Read More
31. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
CHAPTER ONE
INTRODUCTION
Background to the Study: Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manu... Read More
32. PRODUCT QUALITY AND CUSTOMERS' SATISFACTION
1.1 Background of the Study
The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference... Read More
33. EXAMINE THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR
Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising... Read More
34. AN ANALYSIS OF IMPACT OF OIL REVENUE ON THE ECONOMIC GROWTH IN NIGERIA
ABSTRACT
Oil revenue is indeed an important component of economic growth of the recipient nations. Therefore, most of the oil-rich nations invest the revenue from the oil sector into the non-oil sectors for strategic reasons. However, over the past five decades there has been a blur in... Read More
35. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
1.1Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media... Read More
36. IMPACT OF GULDER ADVERTISEMENT ON THE SOCIAL BEHAVIOUR OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU
INTRODUCTION
1.1Background of the Study
The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, mar... Read More