1. BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different styles of b... Read More
2. IMPACT OF ADVERTISING ON CONSUMER PURCHASES DECISION USING NESTLE NIGERIA PLC (MILO) AS A CASE STUDY
CHAPTER ONE
INTRODUCTION
BACKGOUND TO THE STUDY
A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea... Read More