1. THE UTILISATION OF ADVERTISING AS A POTENT INSTRUMENT FOR FOSTERING BUSINESS EXPANSION : A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo... Read More
2. A CRITICAL ANALYSIS OF THE IMPACT OF WESTERN MEDIA ON THE FASHION PREFERENCES OF NIGERIAN YOUNG WOMEN
ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents... Read More
3. ASSESSMENT OF CODE OF ETHICS AND PROFESSIONALISM AMONG UYO BASED JOURNALIST IN NIGERIA
Background of the study: Journalists who work professionally in Nigeria are often confronted with complex and nuanced ethical dilemmas that need them to make choices about not just their own ethical behavior but also the behavior of the professional persons... Read More
4. AN EVALUATION OF THE CHALLENGES FACING MEDIA IN DISSEMINATION OF INFORMATION IN NIGERIA
BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication... Read More
5. CHALLENGES FACING MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA)
BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one o... Read More
6. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai... Read More
7. EXAMINATION OF CUSTOMER ORIENTATION IN THE BANKING INDUSTRY
BACKGROUND OF THE STUDY: Community bank was imitated within the 1990 budget speech of the Head of State, commander in chief of the Armed forces of Nigeria, General Ibrahim Badamasi Babangida. Since then institutionalizing the system has gone through a long w... Read More
8. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT
BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti... Read More
9. THE PREVALENCE OF POULTRY DISEASE AND IT MORTALITY RATE
CHAPTER ONE
INTRODUCTION
Background of the study: The Agriculture in Nigeria has remained the largest sector contributing nearly 39% to the gross domestic product for the past two decades and employing nearly 60% of its workfo... Read More
10. THE RELATIONSHIP BETWEEN SPORTS BETTING AND VIEWERSHIP OF ENGLISH PREMIERSHIP LEAGUE (EPL)
CHAPTER ONE
INTRODUCTION
Background of the study: The history of sports on television can be traced back to an informal scrimmage between members of the Philadelphia Eagles in 1934, which was used to demonstrate the world&rsqu... Read More
11. THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is... Read More
12. THE INFLUENCE OF POOR FINANCING ON THE OPERATION OF SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF SELECTED INDUSTRIES IN AWKA METROPOLIS)
CHAPTER ONE INTRODUCTION
A look around us will reveal that that our economy consists of people whose material needs and wants are satisfied by numerous business organizaiton especi... Read More
13. THE IMPACT OF WORK ENVIRONMENT ON EMPLOYEE’S PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Working environment plays an important role towards the employees performance. Working environment is argued to im... Read More
14. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id... Read More
15. THE IMPACT OF MICRO CREDIT ON POVERTY ALLEVIATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: Poverty is the major problem in most developing economies. In these economies, it is argued that among others absence of acce... Read More
16. DESIGN AND IMPLEMENT AN ARTIFICIAL INTELLIGENCE DIETITIAN WITH PYTHON
CHAPTER ONE
INTRODUCTION
Overview
Recent estimates suggest that poor dietary habits are linked to one in five early deaths globally (Afshin et al., 2019). Tackling t... Read More
17. AN APPRAISAL OF LEGAL AND INSTITUTIONAL FRAMEWORK FOR BROADCASTING INDUSTRY IN NIGERIA: A CASE STUDY OF NATIONAL BROADCASTING COMMISSION (NBC)
ABSTRACT
Broadcasting Organisations are not perceived as watch-dogs of the society promoting transparency, accountability and good governance for socio-economic and infrastructural development. Works of Broadcasting Organisations are generally construed in narrow term confining its work... Read More