1. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY
CHAPTER ONE
INTRODUCTION
Background to the Study: The relevance of marketing planning and control cannot be over-emphasized as it is necessary for a manufacturing company... Read More
2. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
CHAPTER ONE
INTRODUCTION
Background to the study: To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the... Read More