1. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study: The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewi... Read More
2. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a... Read More
3. ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In... Read More
4. THE INFLUENCE OF BRAND DIFFERENTIATION AND POSITIONING ON CORPORATE COMPETITIVE ADVANTAGE
ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi... Read More
5. DESIGN AND IMPLEMENTATION OF AN ONLINE VIRTUAL MARKETPLACE
INTRODUCTION: Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other compute... Read More
6. DESIGN AND IMPLEMENTATION OF E-COMMERCE WEBSITE
ABSTRACT: Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central c... Read More
7. E-COMMERCE IN NIGERIA AND THE IMPACT OF ONLINE VALUE-ADDED TAX
BACKGROUND OF THE STUDY: In many developing nations, such as Nigeria, the Value-Added Tax, sometimes known as VAT, has become an important source of revenue (Ijewere, 2022). In sub-Saharan Africa, for instance, value-added tax (VAT) has been implemented in the Re... Read More
8. WORKPLACE MANAGEMENT AND EMPLOYEES PRODUCTIVITY IN THE MANUFACTURING SECTOR
Background to the Study: In the turbulent business environment, with changes in customer demands the main aim of every manufacturing organization is to improve its productivity but this can never be possible without the efficient performance of employees and one... Read More
9. THE PERCEPTION OF TEACHERS AND STUDENTS REGARDING THE CAUSES AND CONSEQUENCE OF FAILURE IN ENGLISH LANGUAGE; A STUDY OF SELECTED SCHOOLS IN OGUN STATE
CHAPTER ONE
INTRODUCTION
Background of study: Different authors have tried to make an intensive review about the causes of mass failure of students’ in English language at the secondary level across the country and beyon... Read More
10. THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
CHAPTER ONE
INTRODUCTION
Background of the study: The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 years has been phenomenal and... Read More
11. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
12. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
13. THE IMPACT OF ONLINE VALUE ADDED TAX ON E-COMMERCE IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Value Added Tax (VAT) has become a major source of income in many developing countries, such as Nigeria. In sub-Saharan Afric... Read More
14. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect... Read More
15. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
16. THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA: A PHILOSOPHICAL ANALYSIS
CHAPTER ONE
GENERAL INTRODUCTION ON THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA
The process through which the economies o... Read More
17. THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA: A PHILOSOPHICAL ANALYSIS
CHAPTER ONE
GENERAL INTRODUCTION ON THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA.
The p... Read More
18. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
19. THE BENEFIT OF E-NAIRA TO UNBANKED NIGERIANS
CHAPTER ONE
INTRODUCTION
Background of the study: Many millions, if not billion of people will be able to use a range of convenient, accessible, and dependable financial... Read More
20. THE EFFECT OF E-LEARNING ON HIGHER EDUCATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The use of Information and Communication Technology (ICT) is becoming an integral part of Education in many parts of the glob... Read More
21. THE EFFECT OF EMPLOYEE MOTIVATION ON ORGANIZATIONAL PRODUCTIVITY IN VERITAS UNIVERSITY
CHAPTER ONE
INTRODUCTION
Background of the study: Creating a work environment and atmosphere that helps to satisfy the aspirations, needs and interests of employees and stimul... Read More
22. AN EXAMINATION OF THE EFFECT OF E-NAIRA ON INFLATION
CHAPTER ONE
INTRODUCTION
Background of the study: Inflation is a term used to describe the rate at which the price of goods and services rise... Read More
23. IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF MILO BEVERAGE)
CHAPTER ONE
INTRODUCTION
Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti... Read More
24. EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)
CHAPTER ONE
INTRODUCTION
Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime... Read More
25. Customer Relationship Management and its Effect on Loyalty
Background of the Study
One of the basic elements of modern marketing&... Read More
26. PRODUCT QUALITY AND CUSTOMERS' SATISFACTION
1.1 Background of the Study
The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference... Read More
27. GLOBAL PUBLIC RELATIONS AND MULTINATIONAL CORPORATIONS: THE INFLUENCE OF CULTURE ON PUBLIC’S REACTIONS TO H&M, DOVE, AND NIVEA’S MEDIA CAMPAIGNS IN THE UNITED STATES AND NIGERIA
Chapter 1. Introduction
Public relations is faced with challenges such as cultural differences, misrepresentation of the target audience/public in media campaigns, and one size fits all strategies. This study explores how culture plays a significant rol... Read More
28. E-Banking service Delivery and Customer Satisfaction in Commercial banks in Lagos Metropolis Nigeria
1.1Background to the Study
In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real... Read More
29. THE ECONOMIC IMPACT OF ELECTRICITY VANDALISM ON SMALL AND MEDIUM ENTERPRISES IN KADUNA STATE
THE ECONOMIC IMPACT OF ELECTRICITY VANDALISM ON SMALL AND MEDIUM ENTERPRISES IN KADUNA STATE
Chapter One: Introduction
1.1 Background of the Study
Electricity plays a critical role in the operation and success of small and medium ent... Read More