1. THE EFFECT OF MARKET SEGMENTATION ON ORGANISATIONAL PRODUCTION PLANNING
ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization in cool. Specifically, the study aims to determine the most effective segmentation strategies to used... Read More
2. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a m... Read More