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1. THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is... Read More
2. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY
CHAPTER ONE
INTRODUCTION
Background to the Study: The relevance of marketing planning and control cannot be over-emphasized as it is necessary for a manufacturing company... Read More