1. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMER GOODS
ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.
The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th... Read More
2. A CRITICAL INVESTIGATION OF LEADERSHIP IN NIGERIA CIVIL SERVICE: A THEORETICAL REVIEW
ABTRACT: The main focus of this study is directed towards a theoretical investigation of leadership in Nigeria Civil Service using Federal ministry of Health in Lagos State as case study. Survey research design was adopted for the study and with the ai... Read More
3. THE UTILISATION OF ADVERTISING AS A POTENT INSTRUMENT FOR FOSTERING BUSINESS EXPANSION : A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo... Read More
4. AN ASSESSMENT OF TAX REFORMS AND ITS IMPACT ON INVESTMENT DECISIONS IN GHANA
ABSTRACT: This study was carried out on impact tax reforms on investment decisions in Ghana using Ghana Revenue Authority koforidua Branch as case study. To achieve this 4 research questions were formulated. The survey design was adopted and the simpl... Read More
5. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that... Read More
6. ANALYSIS OF IPOB AGITATION AND THE NEED FOR NATIONAL RESTRUCTURING IN NIGERIA
BACKGROUND OF THE STUDY: When a country's institutions deteriorate, warlords, terrorists, and other perpetrators seize power and use violence against civilians from other nations, as the terrorist attacks in New York, London, Madrid, Nigeria and Mumbai demons... Read More
7. ANALYSIS OF SOCIAL RESPONSIBILITY AND ITS EFFECTS ON BUSINESS ORGANIZATION
ABSTRACT: The study aimed at examining the effect of Corporate Social Responsibility on business organization using Sterling Bank Iwo branch of Osun State as case study. It determined the significant effect of CSR on business organiza... Read More
8. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer... Read More
9. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten... Read More
10. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a... Read More
11. ATTITUDE OF PARENTS TOWARDS FEMALE EDUCATION IN UHUNMWONDE LOCAL GOVERNEMNT AREA OF EDO STATE NIGERIA
BACKGROUND OF STUDY: The attitude of parents towards female education is a topic many people frown at in the developing and undeveloped countries. It is regarded of them as taboo that female education is very important to enable matured persons especially parents... Read More
12. ATTITUDES OF UNDERGRADUATE YOUTHS TOWARD DEMOCRATIC VALUES: IMPLICATION FOR SOCIAL STUDIES
Background to the Study: Citizens are the hearts and soul of democracy and hence there must be active and informed involvement of the people at all levels of governance as willing participants in defining and maintaining their democracy. The youths of... Read More
13. BEYOND CORPORATE SOCIAL RESPONSIBILITY: CREATED SHARED VALUE AND SUSTAINABLE DEVELOPMENT
ABSTRACT: This study examines the paradigm shift in business sustainability strategy from corporate social responsibility (CSR) to created shared value. The created shared value as a revolutionary strategic management thinking is defined as the policies and opera... Read More
14. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)
ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertaking... Read More
15. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba... Read More
16. CAREER DEVELOPMENT'S IMPACT ON ORGANIZATIONAL EXPANSION
BACKGROUND OF THE STUDY: Scholars, academics, decision makers, and human resource specialists all view career development as a phenomenon worthy of attention. Stakeholders in human capital development work to address issues related to advancement in the work... Read More
17. CAUSES AND CONSEQUENCES OF DIVORCE ON NEWLY MARRIED COUPLES
Background to the study: Divorce or marital separation or the dissolution of marriage is the “final termination of marital union, cancelling the legal duties and responsibilities of marriage and the dissolving of the bond of matrimony between the parties&rd... Read More
18. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai... Read More
19. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the... Read More
20. CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL IMAGE
ABSTRACT: This study was carried out to examine corporate social responsibility and organizational image using Julius Berger Nigeria plc, Akwa Ibom State. Specifically, the study examined the relationship between corporate social responsibility and org... Read More
21. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide... Read More
22. DETERMINISTIC INVENTORY MODEL AND ITS APPLICATION TO MOUKA FOAM INDUSTRY
AN OVERVIEW OF INVENTORY THEORY: In most manufacturing process, production systems, the financial services industry, the economy, agriculture, it is a known fact that they maintain stock of goods and services for future sale or use. The practice of stocking goods... Read More
23. THE ROLE OF POLITICAL PARTIES IN DEMOCRATIC GOVERNANCE IN NIGERIA: A CASE STUDY OF PDP: 1999-2011
Background of the study: Democratic governance with its ideal of elective representation, freedom of choice of leaders, rule of law, freedom of expression, accountability etc has become the acceptable system of government all over the world. It is a form of government in which the supreme power o... Read More
24. TRADE UNIONISM AND IT’S IMPACT ON WORKERS WELFARE IN NIGERIA
BACKGROUND TO THE STUDY: The term trade union has a variety of meanings depending on the perception of workers and the definition imposed by the legal frameworks in many countries. Some workers organizations call themselves staff or professional associations... Read More
25. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
CHAPTER ONE
INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi... Read More
26. THE OPINIONS OF PRINCIPALS AND TEACHERS ON THE IMPACT OF CONDITIONS OF SERVICE ON THE JOB PERFORMANCE AND RETENTION OF TEACHING AND NON-TEACHING STAFF IN SECONDARY SCHOOLS
CHAPTER ONE
INTRODUCTION
Background to the Study: Education is the bed-rock of any nation‘s defense. Education is that process that helps to develop the whole man physic... Read More
27. THE PROBLEMS OF INDISCIPLINE ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN OREDO LOCAL GOVERNMENT AREA, EDO STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Indiscipline is an act of not conforming to order, policies procedures, rules and regulations of a society. The issue of indi... Read More
28. THE CORRELATION BETWEEN PROFICIENT CLAIMS ADMINISTRATION AND THE ADVANCEMENT OF THE NIGERIAN INSURANCE SECTOR: A CASE STUDY OF LEADWAY ASSURANCE COMPANY
CHAPTER ONE
INTRODUCTION
Background of the Study: The origin of the insurance industry in Nigeria, as stated by Augustine and Brennan (2012), can be attributed to the British... Read More
29. THE ROLE OF AUDITORS IN ORGANIZATIONAL GOALS ATTAINMENT
CHAPTER ONE
INTRODUCTION
Background to study: Internal auditing has undergone dramatic changes and has expended its scope to make greater contribution to the organization goals. Internal auditing is also performing its role in... Read More
30. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
31. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
32. THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b... Read More
33. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
CHAPTER ONE
INTRODUCTION
Background of the Study: The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a... Read More
34. THE INFLUENCE OF UNEMPLOYMENT ON YOUTHS INVOLVEMENT IN KIDNAPPING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The kidnapping of all manner of persons has gained ascendancy in Nigeria. A malady previously unknown to the people has rapid... Read More
35. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
CHAPTER ONE
INTRODUCTION
Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The... Read More
36. THE IMPACT OF STRATEGIC MANAGEMENT ON ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The performance of organization is the focus of intensive research efforts; how well an organization performs its mission and... Read More
37. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
38. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi... Read More
39. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr... Read More
40. THE IMPACT OF NON-FINANCIAL INCENTIVES ON BRICKLAYERS PRODUCTIVITY IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background To The Study: The construction industry in Nigeria is labour intensive; and it is the highest employer of the nation’s work force. Th... Read More
41. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
42. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
CHAPTER ONE
INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi... Read More
43. THE EFFECTS OF RETRENCHMENT ON THE MORALE OF WORKERS: A STUDY OF ENUGU STATE CIVIL SERVICES
CHAPTER ONE
INTRODUCTION
BACKGROUND OF
44. THE EFFICACY OF HEALTH INFORMATION MANAGEMENT SYSTEM FOR RECORD MANAGEMENT IN NATIONAL HOSPITAL ABUJA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Nowadays, the widespread use of Information and Communication Technologies (ICT) has permeated almost all aspects of life inc... Read More
45. EVALUATING THE HEALTH INFORMATION MANAGEMENT SYSTEM'S PERFORMANCE IN THE ADMINISTRATION OF RECORDS AT THE NATIONAL HOSPITAL ABUJA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In today's world, Information and Communication Technologies (ICT) have become widely used and have made their way into v... Read More
46. THE IMPACT OF CASHLESS POLICY ON ECONOMIC GROWTH OF NIGERIA
CHAPTER ONE
INTRODUCTION
Background Of The Study: The introduction of electronic banking, online transactions and mobile banking in Nigeria has paved way for a new era of... Read More
47. THE IMPACT OF CASHLESS POLICY ON ECONOMIC GROWTH OF NIGERIA
CHAPTER ONE
INTRODUCTION
Background Of The Study: The introduction of electronic banking, online transactions and mobile banking in Nigeria has paved way for a new era of deve... Read More
48. THE IMPACT OF ETHNICITY ON NIGERIA PUBLIC SERVICE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: The term ‘ethnicity’ has its roots in the Greek term ethnos/ethnikos, which was commonly used to describe pagans,... Read More
49. THE CONTROVERSIES AND DIFFICULTIES ENCOUNTERED IN FEDERALISM AND NATIONAL INTEGRATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background of the study: The problems with national integration in Nigeria are so severe that the country's federation is on the verge of dissolving altogether. Both antagonistic and integrat... Read More
50. THE EFFECT OF AUTOMATED TELLER MACHINE ON CUSTOMER SATISFACTION IN NIGERIN BANKS
CHAPTER ONE
INTRODUCTION
Background of the Study: Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card... Read More