1. AN ASSESSMENT OF ACCOUNTING INFORMATION SYSTEM AND THE GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
ABSTRACT: The study examined the accounting information system and the growth of small and medium scale enterprises (a study of SME’s in Lagos metropolis). Two theories were used in the study to have a wide scope in the research, namely; the Contingenc... Read More
2. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris... Read More
3. EVALUATING THE ACCESSIBILITY OF LAND IN ACCORDANCE WITH THE LAND USE ACT
Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag... Read More
4. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb... Read More
5. AN EXAMINATION OF THE EFFECT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES
Background to the Study: Residential properties are both consumption and investment good (Sratton, 2008). As consumption good it is acquired for owner occupation. Also, the investment (property) may be to maximize optimum return from outright sale or letting. If this is the case,... Read More
6. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
CHAPTER ONE
INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi... Read More
7. THE IMPACT OF MICRO CREDIT ON POVERTY ALLEVIATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: Poverty is the major problem in most developing economies. In these economies, it is argued that among others absence of acce... Read More
8. THE IMPACT OF E-NAIRA ON DEPOSIT MONEY BANK
CHAPTER ONE
INTRODUCTION
Background of the study: Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of bank... Read More
9. THE IMPACT OF E-NAIRA ON DEPOSIT MONEY BANK
CHAPTER ONE
INTRODUCTION
Background of the study: Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of bank... Read More
10. AN EVALUATION OF THE INLAND TRANSPORTATION AND ITS EFFECT ON LOGISTICS IN NIGERIA
CHPATER ONE
INTRODUCTION
Background of the study: Transportation represents one of the most important human activities worldwide. Transportation is defined according to Oni (2009), as the conveyance of goods and people over la... Read More
11. PHYSIOCHEMICAL PROPERTIES AND HEAVY METAL ANALYSIS IN OJU-ODO RIVER IN LAGOS METROPOLIS
ABSTRACT
This study examines the physiochemical characteristics and levels of heavy metals in Oju-Odo River, situated in Lagos Metropolis, Nigeria. Water samples were gathered and examined to evaluate the extent of pollution and the possible hazards it... Read More
12. E-Banking service Delivery and Customer Satisfaction in Commercial banks in Lagos Metropolis Nigeria
1.1Background to the Study
In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real... Read More
13. EFFECTS OF PERCEIVED MARKET RISKS AND SOCIO- ECONOMIC VARIABLES ON CUSTOMER LOYALTY IN THE GLOBAL SYSTEMS OF MOBILE-TELECOMMUNICATION IN LAGOS STATE.
ABSTRACT
Customer loyalty has been a major issue in marketing. This concept is of great importance in the Global Systems of Mobile (GSM) telecommunication market. The rate of customer defection is very high in the GSM market, and this has necessitated the need to examine the factors tha... Read More