1. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMER GOODS
ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.
The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th... Read More
2. THE PARENTAL STATUS AND ACADEMIC PERFORMANCE IN SECONDARY SCHOOL
ABSTRACT: This project work was undertaken to survey the influence of socio-economic background in the academic performance of students a case study of some selected secondary schools in Ikeja local government area of Lagos State. To find solution to the problems... Read More
3. A DISCUSSION OF INFORMATION LITERACY AS AN EDUCATIONAL REFORM FOR UTILIZING TECHNOLOGY IN THE CURRICULUM
ABSTRACT: This study was carried out to examine discussion of information literacy as an educational reform for utilizing technology in the curriculum in selected secondary schools in Ikeja Local Government, Lagos State. Specifically, the study examined what... Read More
4. AN ASSESSMENT OF ELECTRONIC MEDIA AND ITS ROLE IN NATIONAL IMAGE BUILDING IN NIGERIA
ABSTARCT: This study was carried out on the role of electronic media in national image building using Channels Television, Lagos State. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple... Read More
5. AN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA
ABSTARCT: This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling... Read More
6. AN EXAMINATION OF THE IMPACT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES IN LAGOS STATE
ABSTRACT: This study examined an examination of the impact of location on rental values of residential properties in Ikeja Local Government Area in Lagos State. Data used were derived mainly from secondary sources such as documents, including published literature, official d... Read More
7. AN EVALUATION OF NIGERIAN STUDENT UNREST CAUSES AND SOLUTIONS (A CASE STUDY OF ILE IFE OSUN STATE)
Background Of The Study: Higher institution is the institution which one attends to after his secondary school education. It is the apex form of education where one chooses his career. Olaitan (2004) stated that in Nigeria, it comprises of universities, polytechn... Read More
8. AN ANALYSIS OF THE CAUSES AND REMEDIES FOR STUDENT UNREST IN RIVERS STATE
ABSTRACT: The primary objective of this research endeavour was to examine the underlying causes and propose potential solutions to the issue of student unrest in the Port-Harcourt metropolis. The study involved a sample of 200 respondents. The data was analysed u... Read More
9. APPLICATION OF MEDIA ETHICS IN NEWS GATHERING AND DISSEMINATION
Abstract: The broad focus of this study borders on application of media ethics in news gathering and dissemination. The study further investigate whether journalist applies ethics during news gathering and dissemination, examined the extent journ... Read More
10. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a... Read More
11. ASSESSMENT OF PHENOMENON ON MENTAL HEALTH AS A CHALLENGE TO YOUTH DEVELOPMENT IN NIGERIA AND ITS COUNSELING IMPLICATIONS
BACKGROUND OF THE STUDY: Mental health is a health issue that is in circulation, specifically among Nigerian youths. The information on the abnormal behaviour has been given as one of the biggest issues facing every country, of which Nigeria and the young pe... Read More
12. COMPARATIVE ANALYSIS BETWEEN THE PERFORMANCE OF PUBLIC AND PRIVATE SCHOOLS STUDENTS
ABSTRACT: This study was carried out on the comparative analysis of the academic performance of private and public secondary school students using Ikeja local government area, Lagos state as case study. To achieve this, three(3) research questions... Read More
13. CURBING MALPRACTICE IN EXAMINATION; THE ANTIDOTE FOR A SANE SOCIETY
ABSTRACT: This study was carried out to examine the curbing of malpractice in examination; the antidote for a sane society. This study was carried out in Ikeja Local Government Area of Lagos State. Specifically, the study examined various school library... Read More
14. THE ROLE OF LOCAL GOVERNMENT IN NATIONAL DEVELOPMENT
ABSTRACT: This research entitled local Government and National development: A case study of Ikeja Municipal Council of Lagos State is aimed at evaluating the impact and contributions of Ikeja Municipal Council in National development. It is also to identify the problems that... Read More
15. TIME SERIES ANALYSIS ON THE RATE OF TYPHOID FEVER CASES IN LAGOS STATE FROM 2013-2023
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Typhoid Fever is a world wide disease which creates a very serious public healthy problem. In many under develop countries;... Read More
16. TRENDS OF ICT (AUDIO-VISUALS) IN EARLY CHILDHOOD EDUCATION
Background to the study: The era of the teacher being a reservoir of knowledge is past. The world is moving at a jet speed as a result of advancement in technology. More, importantly, technology entails information and communication which can be defined as the ha... Read More
17. THE PROVISION OF PUBLIC AMENITIES AND ITS IMPACT ON SMALL SCALE VENTURES IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Good and sufficient infrastructure is a key stimulus to the development of small scale enterprises are catalysts in the socio... Read More
18. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
19. THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b... Read More
20. THE EFFECT OF POST COVID-19 ON THE INTERNAL CONTROL SYSTEM IN BANKING INDUSTRY (GUARANTEE TRUST BANK)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The word "audit" originates from the Latin word "audire," which literally translates to "to hear in... Read More
21. THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA: A PHILOSOPHICAL ANALYSIS
CHAPTER ONE
GENERAL INTRODUCTION ON THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA.
The p... Read More
22. THE EFFECT OF E-NAIRA PLATFORM ON NIGERIA COMMERCIAL BANKS
CHAPTER ONE
INTRODUCTION
Background Of The Study: Nigeria's financial landscape has never been static. New services and products are offered on a regular basis, changing t... Read More
23. AN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA
ABSTARCT
This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random... Read More
24. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth... Read More
25. A SURVEY OF THE EFFECTS OF FRINGE BENEFITS ON EMPLOYEES PERFORMANCE IN THE HOSPITALITY INDUSTRY (A Case Study of Sofitel De Moor House, Ikoyi Lagos)
ABSTRACT
The study is aimed at surveying the effects of fringe benefits on employee performance in the hospitality industry. Because of the reduction or stagnancy in employee performance, the idea of fringe benefits was introduced to increase employee performance.
The research... Read More
26. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur... Read More
27. EFFECT OF PUBLISHED FINANCIAL STATEMENT ON SHAREHOLDER INVESTMENT DECISION
1.1BACKGROUND OF THE STUDY
Each person like every business requires some measures of both financial position and financial performance in assessing his financial conditions. The financial position depicts one’s wealth at ascertain point in time while one’s financial performa... Read More