1. AN ASSESSMENT OF GUESTS SATISFACTION OF SERVICE QUALITY IN THE HOTEL INDUSTRY
ABSTRACT: This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service quality... Read More
2. ANALYSIS OF THE PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY IN NIGERIA
BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin... Read More
3. AN ASSESSMENT OF GUESTS SATISFACTION OF SERVICE QUALITY IN THE HOTEL INDUSTRY
ABSTRACT: This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service quality... Read More
4. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and al l business transactions withi... Read More
5. HUMAN RESORUCE MANAGEMENT IN THE HOTEL AND CATERING INDUSTRY. (A CASE STUDY OF ROYAL PALACE HOTEL ENUGU)
ABSTRACT
The topic of the study is Human Resource Management in Hotel and Catering industry (A case study of Royal Palace Hotel Enugu). The researcher used both the primary and secondary data in the course of the study. The primary data was collected through the instrument of questionna... Read More