1. A CRITICAL ASSESSMENT OF THE EFFECTIVENESS OF MARKETING STRATEGIES EMPLOYED BY MOBILE PHONE OPERATORS.
BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati... Read More
2. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that... Read More
3. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
CHAPTER ONE
INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid... Read More
4. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action... Read More
5. THE IMPACT OF INTRODUCTION OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) ON THE NIGERIA ECONOMY
CHAPTER ONE
INTRODUCTION
Background of the Study: It a crystal clear that without communication, there would be no society. Communication gives room for peaceful co-existence... Read More
6. CUSTOMER SATISFACTION AND BRAND CREDIBILITY AS PREDICTORS OF BRAND LOYALTY AMONG GLOBACOM (GLO) SUBSCRIBERS: A STUDY OF THE STUDENTS OF THE UNIVERSITY OF LAGOS
BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se... Read More
7. AN EXAMINATION OF THE EFFECT OF CYBER DISRUPTIVE EVENTS ON NIGERIA TELECOMMUNICATIONS: A CASE STUDY OF GLOBACOM NIGERIA
AN EXAMINATION OF THE EFFECT OF CYBER DISRUPTIVE EVENTS ON NIGERIA TELECOMMUNICATIONS: A CASE STUDY OF GLOBACOM NIGERIA
Chapter One: Introduction
Background of the Study
The rapid advancement of technology has brought about significant changes in the telecommunicatio... Read More