1. A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU)
Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one. Pidgin English came i... Read More
2. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY: The word "public relations" has already been defined by several authors from various perspectives. Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organization in establishi... Read More
3. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT
BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti... Read More
4. WELFARE SCHEME AND ITS IMPACT ON THE MOTIVATION OF WORKERS
BACKGROUND OF THE STUDY: Purpose work in a organization for the purpose of meeting certain needs, these news inferences people’s behavior as Simon (1957:217) has aptly pointed out of the behaviour of individuals in a organization is largely oriented to ward... Read More
5. THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)
CHAPTER ONE
INTRODUCTION: The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter. The audience has th... Read More
6. IMPACT OF TOP BANK HOTELS PROFITABILITY THROUGH ADVERTISING IN NTA ENUGU
1.1Background of the Study
The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized.
Advertising, it is generally believed, dates back as old as man himself, and thus has been present in hi... Read More