BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

In light of the creation idea, it is abundantly evident that water has been around for at least as long as people have. Since the beginning of time, man has made use of this one-of-a-kind commodity for a wide variety of uses, including those in the home.

The majority of our water comes...

ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs i...

ABSTRACT: The research topic of this study is “effects of computerised accounting method and control system on production– a study of selected banks in Enugu Metropolis. The purpo...

ABSTRACT: This study was carried out to examine the attitude of consumers towards Nigerian made goods . Specifically, the study examined the attitude of Nigeria towards Nigeria made goods. Also, know if really Nigerians prefer Nigeri...

BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

ABSTRACT: The pipe borne water samples used for drinking in Enugu metropolis were analyzed phiscochemically using standard methods. Four samples were subjected to physical and chemical analysis like pH of sample A (6.1), sample B (6.00), sample C (6.42), sample D (6.5), Temp...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Refuse generation started with the history of man and gained more attention when man began to live in communities. During the...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

Background of the Study: The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainmen...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globalization means the whole world is becoming a global village, the world are coming together to be one in unity, things ar...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id...

CHAPTER ONE

INTRODUCTION: In all aspects of social life, the onset of a new decade triggers an effort to summarize and charactrized what happened 2-5 years ago, and to look forward to changes. The onset of a new era. Th...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people.  Hotel industry is the engine room for effective communication and al l business transactions withi...

CHAPTER ONE
INTRODUCTION

Background of the Study: Accurate knowledge of fetal gestational age (GA) is important for the attainment of best possible antenatal care and successful pregnancy outcome. Ultrasound is a useful modality for the assessment of gestational...

ABSTRACT: Renal parenchymal thickness (RPT) and renal medullary pyramid thickness (MPT) are important renal size parameters and there is no existing ultrasound normogram for RPT and MPT among children in our locality. Thus, this study was aimed at establishing normal values for R...

CHAPTER ONE

INTRODUCTION

Bread is an important source of food prepared by cooking dough of flour and water, and possibly more ingredients. Dough is usually baked but in some cuisines, breads are steamed, fried or baked on an unoiled skillet....

CHAPTER ONE

INTRODUCTION

In light of the creation idea, it is abundantly evident that water has been around for at least as long as people have. Since the beginning of time, man has made use of this one-of-a-k...

1.1Background to the Study

Climate change is a major global phenomenon, which is evidenced by alterations in rainfall distribution, rising of glacier, ocean water expansion, drought, and increased temperature, (Intergovernmental Panel on Climate Change (IPCC), 2013). According to the Wo...

ABSTRACT

Air pollutions pollutant showed that the extent of spreading depends on the motor vehicle traffic population of the area. This pollution strongly generated through combustion of fossil fuels presents difficult environmental challenge to societies as it could degrade the environ...

Abstract

The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert sc...

Abstract

The aim of this study was to investigate Audience perception of federal government removal of fuel subsidy in Enugu metropolis. Three main research questions were formulated for the purpose of this study and other sub questions aimed at prying into audience perception, causes a...

Abstract

This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the aud...

ABSTRACT

A major challenge for achieving successful mosquito control is overcoming insecticide resistance. Bacillus thuringiensis which is one of the most effective biolarvacide for control of species of mosquitoes and monitoring of larval susceptibility is essential to avoid resistance...

ABSTRACT

Comparative examination of three main sources of water supply in Independence layout Enugu was carried out with a view to determine their levels of contamination of bacteria. The sources of water examined are tap water, well water and stream water. The pour plate method was use...

ABSTRRACT

This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purc...

Abstract

This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instru...

Abstract

This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the study was Enugu metropolis which comprises of Enugu North and Enugu South, as area considered one of the nerve centres of intense political...

1.1Background of the Study:

Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media...

Abstract

This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes ha...