1. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
ABSTACT: This study was carried out to critically appraise the use of marketing research in a marketing organization using about Backdesk Digital Marketing Agency in Nigeria as case study. To achieve this 3 research questions were formulated. The... Read More
2. A STUDY ON EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES
ABSTRACT: This study was carried out to examine effective communication as a tool for achieving organizational objectives with special reference to the Nigerian Television Authority, Kaduna State. Specifically, the study aims to assess th... Read More
3. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr... Read More
4. AN ASSESSMENT OF COMMUNICATION AND GOOD GOVERNANCE
ABSTRACT: This study ―Communication and Good Governance in Ishielu Local Government Area of Ebonyi State‖ was carried out to examine the context of communication in governance of Ishielu Local Government area of Ebonyi state. The objectives are to validate the impact of communication on governanc... Read More
5. AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNMENT POLICIES TO THE CITIZENRY
INTRODUCTION: The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its citizenry. Public relations in government in brief, is the concerted efforts of the government officials... Read More
6. AN ASSESSMENT OF SOCIO-CULTURAL PRACTICES HINDERING WOMEN’S POLITICAL PARTICIPATION IN NIGERIA
ABSTRACT: In this modern age of development, political inequality between men and women has always been an important issue of concern. This is so because of the realization that the marginalization of a segment, race or particular sex in the society has far... Read More
7. AN ASSSESSMENT OF EFFECTIVE COMMUNICATION AND ITS IMPACT IN THE RELATIONSHIP BETWEEN PARENTS AND THEIR CHILDREN'S WELL-BEING IN NIGERIA
BACKGROUND OF THE STUDY: Communication, according to Greg Duran (2010), is the foundation of any interaction in today's society, including families, schools, and the globe at large, because information can never be communicated or conveyed without communicati... Read More
8. AN EXAMINATION OF THE CAUSES AND SOLUTIONS OF TRUANCY AMONG SECONDARY SCHOOL STUDENTS
BACKGROUND OF STUDY: Truancy is a growing concern that is being recognised as a developing and emerging issue, characterised by the deliberate act of students purposefully missing one or more classes. Truancy is a pervasive issue worldwide that is well recognised... Read More
9. AN INVESTIGATION ON THE FUNCTIONS OF HEALTH EDUCATORS DURING PILGRIMAGES IN NIGERIA
Background to the study: The process through which people or groups learn to act in a way that is conducive to the development, maintenance, or restoration of health is referred to as health education. Communication in the context of health education may take place via a variety... Read More
10. ASSESSMENT OF CHILD CARE STRESS AMONG WOMEN OF CHILD BEARING AGE STUDYING IN FACULTY OF ALLIED HEALTH SCIENCE UNIVERSITY OF MAIDUGURI
ABSTRACT: This study was carried out to assess child care stress among women of child bearing age studying in Faculty of Allied Health Science University of Maiduguri. Specifically, the study was aimed at examine if women of child bearing age studying... Read More
11. AN EVALUATION OF THE STRESS RELATED TO CHILD CARE AMONG WOMEN OF CHILDBEARING AGE: A CASE STUDY CONDUCTED AT LAGOS STATE UNIVERSITY TEACHING HOSPITAL (LASUTH)
ABSTRACT: The purpose of this study was to evaluate the level of stress related to child care experienced by women in the age range of childbearing. The study focused on investigating whether women of childbearing age at Lagos State University Teaching Hospital (... Read More
12. ASSESSMENT OF COMMUNICATION AS A TOOL FOR EFFECTIVE MANAGEMENT IN THE BANKING INDUSTRY
Background Of The Study: Despite the vital role communication plays in the day-to-day running of an organization there are still numerous cases of ineffective communication in many organization. The causes of communication problems in the organization could be at... Read More
13. ASSESSMENT OF THE CONTRIBUTION OF EMPLOYEES COMMITMENT ON ORGANIZATION PRODUCTIVITY
Background of the Study: Most organizations have realized that the performance of their workers plays a vital role in determining the success of the organization (Zheng, 2010; Ajila and Awonusi, 2004). As such, it is important for employers and managers alike to... Read More
14. AN EXAMINATION OF POLICY IMPLEMENTATION CHALLENGES IN NIGERIA
ABSTRACT: This study was carried out on the challenges of policy implementation in Nigeria. To achieve this 4 research questions were formulated. Respondents were obtained from civil servants resident in Abuja, FCT of Nigeria. The survey design was adopted and th... Read More
15. EXAMINATION OF CLASSROOM MANAGEMENT STRATEGIES AND TEACHERS' EFFICIENCY IN ENSURING SENIOR SECONDARY SCHOOL STUDENTS ACADEMIC PERFORMANCE IN ENGLISH LANGUAGE
BACKGROUND OF THE STUDY : There is no human endeavour that does not require proper management for its proper functioning. All types of organization government establishments, business enterprises, hospitals, schools, cooperatives, churches among other require good managemen... Read More
16. COMMUNICATION STRATEGIES USED BY PRIMARY HEALTH CARE OFFICIALS IN THE EFFORT TO ERADICATE POLIO (A CASE STUDY OF BAUCHI METROPOLIS)
Background to the Study: The eradication of polio has been hailed as one of the 20th century's greatest successes in primary health care and is universally regarded as a beneficial and cost-effective public health policy (CDC, 2022). Vaccination against polio... Read More
17. THE ROLE OF COMMUNICATION AS AN EFFECTIVE KEY IN PUBLIC RELATION
Abstract: Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc.... Read More
18. SYNTACTIC AND LEXICO-SEMANTIC ANALYSES OF SELECTED SMS TEXT MESSAGES AMONG THE UNIVERSITY OF ILORIN STUDENTS
ABSTRACT: Words form the basis for a Linguistic analysis at any level of language study. The aim of this essay was to identify the various Lexical and Syntactic elements that make up personal text messages among the students of the University of Ilorin. Lexical features, Lexical... Read More
19. THE REORIENTATION OF FAMILY VALUES THROUGH RADIO BROADCAST CAMPAIGNS ON GENDER-BASED VIOLENCE AGAINST WOMEN
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: According to the Universal Declaration of Human Rights, the family is the most basic societal unit, and it is the responsibility... Read More
20. AN APPRAISAL OF THE PIVOTAL SIGNIFICANCE OF EFFECTIVE COMMUNICATION IN THE ENHANCEMENT OF ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Communication consists of all the processes by which information is transmitted and received. The subject matter may inc... Read More
21. THE INFLUENCE OF COMMUNICATION BETWEEN PARENTS AND STUDENTS ON ACADEMIC PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Research provides inconsistent findings regarding the importance of parent-child communication and other forms of parental in... Read More
22. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
23. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,... Read More
24. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, te... Read More
25. THE IMPACT OF HUMAN RESOURCES POLICIES ON EMPLOYEES PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background To The Study: Management of human resources policies of is general to the growth and survival of any organization particularly those of the... Read More
26. THE IMPACT OF INCENTIVE PLANS ON EMPLOYEE PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACK GROUND OF STUDY: Developing the compensation package of an organization is a complex and continuous assignment of the personnel department. This... Read More
27. THE IMPACT OF MANAGEMENT COMMUNICATION FOR EFFECTIVE ORGANIZATIONAL PERFORMANCE
CHAPTER ONE
Introduction: Communication is the act of transferring information from one person to another, creature and point to point. It could also be means of transmitting and conveying of ideas, attitudes, vie... Read More
28. THE EFFICACY OF HEALTH INFORMATION MANAGEMENT SYSTEM FOR RECORD MANAGEMENT IN NATIONAL HOSPITAL ABUJA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Nowadays, the widespread use of Information and Communication Technologies (ICT) has permeated almost all aspects of life inc... Read More
29. EVALUATING THE HEALTH INFORMATION MANAGEMENT SYSTEM'S PERFORMANCE IN THE ADMINISTRATION OF RECORDS AT THE NATIONAL HOSPITAL ABUJA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In today's world, Information and Communication Technologies (ICT) have become widely used and have made their way into v... Read More
30. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and al l business transactions withi... Read More
31. THE EFFECT OF COMMUNICATION BARRIERS ON THE PRODUCTIVITY AND PERFORMANCE OF EMPLOYEES
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: All human interactions are form of communication. In world business today, nothing can be achieved without good communic... Read More
32. THE EFFECT OF CONFLICT MANAGEMENT EFFECTIVENESS ON THE PRODUCTIVITY OF ADMINISTRATIVE EMPLOYEES AT TERTIARY INSTITUTIONS
CHAPTER ONE
INTRODUCTION
Background to the study: The state of conflict that results from the pursuit of divergent interests, goals, and aspirations by individuals and groups within an... Read More
33. SEXUALITY AND CONTRACEPTIVE USE AMONG ADOLESCENT
CHAPTER ONE
INTRODUCTION
Background of the study: Sexuality and contraceptives have become a prominent subject in the modern era, as the consequences of unsafe sexual behaviou... Read More
34. THE INFLUENCE OF COMPENSATION MANAGEMENT ON EMPLOYEES’ WORK PERFORMANCE (A STUDY OF UNILEVER NIGERIA PLC)
Background to the study
One of the most important aspects of personnel management is compensation management. It includes economic rewards such as wages and salaries and non-wage economic payments such as fringe benefits, indirect compensation, and supplementary pay. Pe... Read More
35. THE INFLUENCE OF COMMUNICATION BETWEEN PARENTS AND STUDENTS ON ACADEMIC PERFORMANCE
Background to the study
Research provides inconsistent findings regarding the importance of parent-child communication and other forms of parental involvement activities to children’s school success (Domina, 2005; Englund, Luckner, Whaley, & E... Read More
36. IMPACT OF POOR COMMUNICATION AND TEAM COLLABORATION AS A TOOL FOR EFFECTIVE HEALTH CARE SERVICE DELIVERY IN FEDERAL TEACHING HOSPITAL IDO-EKITI
ABSTRACT
This study was carried out on the impact of poor communication and team collaboration as a tool for effective health care service delivery in federal teaching hospital Ido-Ekiti. The survey design was adopted and the simple random sampling... Read More
37. A LINGUISTIC ANALYSIS OF METAPHORS IN THE POETRY OF NIYI OSUNDARE
ABSTRACT
Poetic discourse has always been considered an important aspect of discursive practices that presents a scholarly approach to creative uses of language. Poetic discourse is considered to be comprehensively language-dependent; it relies mainly on the rhetorical and pragmatic con... Read More
38. A stylistic study of proverbs and idioms in the Translated Novels Of D.O Fagunwa
1.1Introduction
This research is an investigation into the linguistic issues (stylistic and semantic) that are involved in literary translation. The main focus of the work is the study of aspects of style in relation to the functions of language as portrayed in the translated proverbs a... Read More
39. ANALYSIS OF STAKEHOLDER MANAGEMENT IN PUBLIC CONSTRUCTION PROJECT DELIVERY IN ABUJA, NIGERIA
ABSTRACT
The structure of the Nigerian construction industry is very complex in nature and consists of a wide range of different parties. Despite involvement of all stakeholders on construction projects in the study area projects still encounter challenges in terms of performance due to... Read More
40. ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY A CASE STUDY OF NIGERIAN BREWERY PLC, AMAEKE, NGWO, ENUGU, ENUGU STATE.
ABSTRACT
The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study... Read More
41. ASSESSMENT OF THE ROLE PERFORMANCE OF PRINCIPALS IN MANAGEMENT OF SECONDARY SCHOOLS IN ZAMFARA STATE, NIGERIA
ABSTRACT
This study focused on the Assessment oftherole performance of Principals in the Management of Secondary Schools in Zamfara State, Nigeria. For the purpose of this research, eight research objectives were set to include; role performances of principals on interpersonal relations... Read More
42. COMMUNICATIVE NEEDS IN ENGLISH FOR STUDENTS OF SCIENCE AND TECHNOLOGY A STUDY OF AKANU IBIAM FEDERAL POLYTECHNIC UNWANA
1.1Background of the Study
The global community of science and technology has continued to advance and hence the requirements for communication in this area has become increasingly demanding. This is in line with the saying of Chinua Achebe that when the bird learns to fly without perch... Read More
43. JAPA AND ITS IMPACT ON NIGERIAN FAMILY DYNAMICS: ANALYZING CHANGES IN FAMILY RELATIONSHIPS AND SUPPORT SYSTEMS.
JAPA AND ITS IMPACT ON NIGERIAN FAMILY DYNAMICS: ANALYZING CHANGES IN FAMILY RELATIONSHIPS AND SUPPORT SYSTEMS.
Chapter One: Introduction
Background of the Study
The Japa phenomenon, which refers to the mass migration of Nigerians se... Read More
44. MEDIA REPRESENTATION OF GENDER-BASED VIOLENCE: A COMPARATIVE ANALYSIS OF NEWS COVERAGE IN WESTERN AND AFRICAN MEDIA
MEDIA REPRESENTATION OF GENDER-BASED VIOLENCE: A COMPARATIVE ANALYSIS OF NEWS COVERAGE IN WESTERN AND AFRICAN MEDIA
Chapter One: Introduction
Background of the Study
Media representation plays a crucial role in shaping public percept... Read More
45. EFFECTS OF BLENDED LEARNING ON OFFICE TECHNOLOGY AND MANAGEMENT STUDENTS ACADEMIC ACHIEVEMENT AND INTEREST IN COLLEGES OF EDUCATION IN SOUTH WEST NIGERIA
Background to the Study
Office technology and management (OTM) programme is a fundamental part of vocational education in the Department of Business Education in Colleges of Education. This programme offered knowledge, skills, in-depth administrative office preparation to meet the deman... Read More
46. EVALUATION OF TOTAL QUALITY MANAGEMENT PRACTICES OF CONTRACTORS IN BUILDING INDUSTRY IN ABUJA, NIGERIA
ABSTRACT Many of the management practices used to support construction organisations are being challenged. The industry’s clients are moving forward and demanding improved quality service, faster project delivery and innovations in technology. Total Quality Management (TQM) has increasingly been ad...
Read More47. THE IMPACT OF SOCIAL MEDIA ON POLITICAL DISCOURSE IN NIGERIA
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Social media platforms have fundamentally transformed the glo... Read More
48. EXPLORING THE IMPACT OF EXPERIENTIAL LEARNING ON STUDENT ATTITUDE AND ACHIEVEMENT IN CHEMISTRY
CHAPTER ONE
INTRODUCTION
Background of the study
Chemistry education plays a crucial role in shaping students'... Read More
49. INFLUENCE OF COMMUNICATION AND ORGANIZATIONAL SKILLS ON MEETING MANAGEMENT DUTIES OF CONFIDENTIAL SECRETARIES IN EDUCATIONAL INSTITUTIONS (CASE STUDY OF FEDERAL POLYTECHNIC, EDE, OSUN STATE)
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The role of confidential secretaries in educational institutions has evolved significantly over the years, refle... Read More