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1. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

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2. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

CHAPTER ONE

INTRODUCTION

Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...

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3. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

CHAPTER ONE

INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

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4. THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that adve...

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