1. AUTOMATED MARKET BASKET ANALYSIS SYSTEM
ABSTRACT: Due to technology Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv... Read More
2. A COMPREHENSIVE ANALYSIS OF CUSTOMER RELATIONS PRACTISES AND BANK PATRONAGE
Background of the Study: Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely s... Read More
3. ANALYSIS OF THE PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY IN NIGERIA
BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin... Read More
4. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten... Read More
5. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide... Read More
6. CUSTOMERS BEHAVIOR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS
BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa... Read More
7. BANK CHARGES AND CUSTOMER SATISFACTION IN THE NIGERIA BANKING SECTOR
Background of the study: Customers are presumed the stakeholders of an organization and for an organization to flourish, the needs of the customers must be met. Without the presence of customers, the goals and objectives of an organization will not be achieved. It is theref... Read More
8. DESIGN AND IMPLEMENTATION OF ROAD TRANSPORT BOOKING SYSTEM
ABSTRACT: Most transactions in the world are now being electronic, in light of the fact that it gives effectiveness, security, precision and unwavering quality. In Nigeria, travelling companies still use the manual system of transport management which involves th... Read More
9. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need... Read More
10. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold... Read More
11. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON NIGERIA’S PUBLIC ACADEMIC LIBRARIES (A CASE STUDY OF UNIVERSITY OF UYO)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: With the invention of Information and Communication Technology, libraries now use various types of technologies to aid the se... Read More
12. THE IMPACT OF INFORMATION TECHNOLOGY ON BANKING OPERATIONS IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background of the Study: The low productivity, profitability and efficiency of many Nigeria banks necessitate the introduction of information technolo... Read More
13. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision.... Read More
14. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
15. THE EFFECT OF WORKERS AND CUSTOMER RELATIONSHIP ON ORGANIZATIONAL IMAGE (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The connection between the personnel and the consumer is one of a contractual nature. employees are the most significant chan... Read More
16. THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANKING SYSTEM
CHAPTER ONE
INTRODUCTION
Background of the Study: Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technologi... Read More
17. IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF MILO BEVERAGE)
CHAPTER ONE
INTRODUCTION
Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti... Read More
18. Customer Relationship Management and its Effect on Loyalty
Background of the Study
One of the basic elements of modern marketing&... Read More
19. A SOCIOLOGICAL ANALYSIS OF FRAUD AMONG EMPLOYEES OF SELECTED COMMERCIAL BANKS IN KADUNA METROPOLIS
ABSTRACT
This research is entitled ‘A Sociological Analysis of Fraud among Employees of Selected Commercial Banks in Kaduna Metropolis’. The indispensability of commercial banking institutions in any nation’s economy cannot be over emphasized. Unfortunately, the Nigeri... Read More
20. DETERMINATION OF COMPETENCIES REQUIRED BY TRADE ARTISANS FOR DOMESTIC AND INDUSTRIAL ELECTRICAL INSTALLATIONS IN ENUGU STATE
Background to the Study
The state of the economy and socio-economic well-being of any society is linked to the effectiveness of its education and the competencies of the work force. The effectiveness of any nation's labour force and skill development programme can be achieved when i... Read More
21. AN EXAMINATION OF THE EFFECT OF CYBER DISRUPTIVE EVENTS ON NIGERIA TELECOMMUNICATIONS: A CASE STUDY OF GLOBACOM NIGERIA
AN EXAMINATION OF THE EFFECT OF CYBER DISRUPTIVE EVENTS ON NIGERIA TELECOMMUNICATIONS: A CASE STUDY OF GLOBACOM NIGERIA
Chapter One: Introduction
Background of the Study
The rapid advancement of technology has brought about significant changes in the telecommunicatio... Read More
22. E-Banking service Delivery and Customer Satisfaction in Commercial banks in Lagos Metropolis Nigeria
1.1Background to the Study
In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real... Read More
23. THE EFFECT OF JOB STRESS ON NIGERIAN WORKERS: A CASE STUDY OF ACCESS BANK, ZARIA, KADUNA
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Job stress has become a widespread concern in today's work environment, pa... Read More
24. DESIGN AND IMPLEMENTATION OF AN ONLINE FUND LEASING RECORD MANAGEMENT SYSTEM USING ODOO13
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
In recent years, the global financial landscape has undergone significant transformations, particularly with the... Read More