1. THE USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN PUBLIC RELATIONS PRACTICE
BACKGROUND OF THE STUDY: In the contemporary competitive world of business/brand competition the ability to create maintain a positive corporate reputation has become an invaluable asset. It is this truism which inspired Macnamara (1999) to assert that the d... Read More
2. THE RECONSTRUCTION OF NIGERIA'S IMAGE AND THE ROLE OF PUBLIC RELATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high... Read More
3. THE IMPACT OF FINANCIAL MANAGEMENT IN A CORPORATE ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Financial management involves all the activities of the financial managers concern with the rising of capital lining cash and... Read More
4. CUSTOMER SATISFACTION AND BRAND CREDIBILITY AS PREDICTORS OF BRAND LOYALTY AMONG GLOBACOM (GLO) SUBSCRIBERS: A STUDY OF THE STUDENTS OF THE UNIVERSITY OF LAGOS
BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se... Read More
5. IMPACT OF PUBLIC RELATIONS ON A CORPORATE ORGANISATION (A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS)
Abstract
This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the ser... Read More