1. ASSESSMENT OF DIVERSIFICATION AS A SURVIVAL AND GROWTH STRATEGY
Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies, and publi... Read More
2. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMER GOODS
ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.
The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th... Read More
3. THE CONSTRAINTS OF AGRICULTURAL DEVELOPMENT
Background of the study: Agriculture is the most basic form of human activities in the whole world. It includes the cultivation of crops as well as rearing of animals for human uses. Today in Nigeria, about 70% of its population is engaged in this activity. Despite the larg... Read More
4. A SURVEY OF FUEL HIKE AND ITS IMPLICATIONS ON FOOD PRODUCTION AND SUPPLY IN NIGERIA
BACKGROUND OF THE STUDY: A historical examination of the Nigerian economy and its expansion reveals farming as the primary economic sector and the source of foreign exchange. Agriculture accounted for more than 80% of export profits and salaries in the 1960s, but... Read More
5. EXAMINING THE CHARACTERISTICS AND FINANCIAL ACHIEVEMENT OF LISTED CONSUMER GOODS FIRMS IN NIGERIA
Background To The Study: The performance of each firm not only contributes to its own market value, but also to the growth of the whole industry, which in turn contributes to the economy's economic success. Scholars in numerous fields of business and strategi... Read More
6. BENEFITS OF TURNING SUPPLY CHAIN INTO REVENUE CHAIN IN PRODUCTION COMPANIES
Background Of The Study: Revenue growth is a top priority on corporate agendas today. Companies are grappling with challenges such as learning how to enter new markets and attract new customers, identifying which new channels to tap in each segment and geography,... Read More
7. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings... Read More
8. VALUE RELEVANCE OF ACCOUNTING INFORMATION OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study: Accounting is regarded as the language of business used by corporate firms in communicating their financial positions to... Read More
9. THE PITFALLS OF POVERTY ALLEVIATION PROGRAMMES IN THE CURBING THE INCIDENCE OF POVERTY IN RURAL AREAS
CHAPTER ONE
INTRODUCTION
Background of the study: Poverty is a global phenomenon that affects continents, nations and peoples differently. It affects people at different depth... Read More
10. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
11. THE NEW MINIMUM WAGE AND ITS IMPLEMENTATION ON THE PERFORMANCE OF THE EMPLOYEES IN GOVERNMENT PARASTATAL
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: One of the key reasons why people work and labor is to generate income in the form of compensation and salary, especially whe... Read More
12. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES- A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE
CHAPTER ONE
BACKGROUND OF THE STUDY: In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things. At first man tried to provide the necessary t... Read More
13. THE IMPACT OF MONETARY POLICY ON NIGERIA ECONOMY 2002-2023
CHAPTER ONE
INTRODUCTION
Background to the Study: Nigeria still presents a clear reflection of the third world economy in which the growing economy has some working machinery, monetary and fiscal policies that are aimed at mai... Read More
14. THE IMPACT OF POSITIONING STRATEGIES ON CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER PLC)
CHAPTER ONE
INTRODUCTION
Background of the study: Globally in marketing field, positioning has evolved to refer to the process through which marketers attempt to build an image or identity for their product, brand, or organiza... Read More
15. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study: Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or servic... Read More
16. THE INFLUENCE OF ADVERTISING ON THE DEMAND FOR CONSUMER GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
CHAPTER ONE
INTRODUCTION
Background Of The Study: Advertising is the broad term used to describe public announcements that aim to promote the sale of specific products or serv... Read More
17. EXAMINE THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR
Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising... Read More
18. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth... Read More
19. THE INFLUENCE OF JAPA ON HOUSEHOLD EXPENDITURES IN NIGERIA
THE INFLUENCE OF JAPA ON HOUSEHOLD EXPENDITURES IN NIGERIA
Chapter One: Introduction
Background of the Study
The phenomenon of "Japa," which involves the large-scale migration of Nigerians to other countries in search of be... Read More
20. PRODUCTION AND ANALYSIS OF LIQUID SOAP USING CLOVES EXTRACTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Liquid soaps have continue to see a growing demand ... Read More