1. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The study specifically sought to answer research questions related to the influence of social and c... Read More
2. AN EXAMINATION OF THE IMPACT OF PEAK MILK ADVERTISEMENTS ON CONSUMER BEHAVIOUR
ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc... Read More
3. CUSTOMERS BEHAVIOR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS
BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa... Read More
4. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
5. THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
CHAPTER ONE
GENERAL INTRODUCTION
BACKGR... Read More
6. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su... Read More
7. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su... Read More
8. IMPACT OF ADVERTISING ON CONSUMER PURCHASES DECISION USING NESTLE NIGERIA PLC (MILO) AS A CASE STUDY
CHAPTER ONE
INTRODUCTION
BACKGOUND TO THE STUDY
A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea... Read More
9. IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF MILO BEVERAGE)
CHAPTER ONE
INTRODUCTION
Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti... Read More
10. EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)
CHAPTER ONE
INTRODUCTION
Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime... Read More
11. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
CHAPTER ONE
INTRODUCTION
Background to the Study: Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manu... Read More
12. EXAMINE THE INFLUENCE OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR
Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising... Read More
13. A Study on the personal factors Influencing Nigerian Consumer Buying Behavior
ABSTRACT
As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the... Read More