BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

ABSTRACT: This study was carried out to examine a study into the acceptance and adoption of the CBN cashless policy using Port Harcourt as a case study. Specifically, the study was aimed at ascertaining the level of acceptability and adoption of the CBN cashless policy...

BACKGROUND TO THE STUDY: A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced.

The word globalization also seems to have gone th...

BACKGROUND TO THE STUDY: A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced.

The word globalization also seems to have gone th...

BACKGROUND OF THE STUDY: In a country with mixed economy like Nigeria, the government and the individual are managing the economy together. This means that people, groups and the three levels of government are free to start businesses. The three lowest levels of...

Background of the study: The desire to build a civilized country with a strong and sound economy is the desire of every Country, including Nigeria. Tax payment is the demonstration of such a desire, although some income earners see it as a means of exploitation by the government....

Background of the study: Price fluctuation in the market for fuel has a constantly evolving effect on the logistics industry. Rapid increases in the price for fuel can have a delayed and devastating effect on freight management companies, and a sudden fall could...

ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

​​​​​​Background of the study: Agriculture is the most basic form of human activities in the whole world. It includes the cultivation of crops as well as rearing of animals for human uses. Today in Nigeria, about 70% of its population is engaged in this activity. Despite the larg...

Background: I have developed a significant interest in this subject due to the observation that the guiding principles of prudence and honesty within the financial industry have, to a considerable degree, not been upheld. In the contemporary banking industry, instances of fraudul...

ABSTRACT: The aim of this study was to look at product cannibalization as a market response in a highly competitive industry. Specific objectives were established to tactically analyse this phenomenon, including determining whether product cannibalization is a st...

ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and c...

ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c...

ABSTRACT: This study was carried out to  examine effect of consumer protection laws on consumption of tobacco in Ado Ekiti Local Government Area of Ekiti State. Specifically, the study examined if consumer protection laws have any negative eff...

ABSTRACT: This study was carried out to examine a study into the acceptance and adoption of the CBN cashless policy using Port Harcourt as a case study. Specifically, the study was aimed at ascertaining...

BACKGROUND OF THE STUDY: A historical examination of the Nigerian economy and its expansion reveals farming as the primary economic sector and the source of foreign exchange. Agriculture accounted for more than 80% of export profits and salaries in the 1960s, but...

BACKGROUND AND NEED FOR THE STUDY: An organization makes use of a wide variety of resources, including monetary, natural, and human resources. Human resources continue to be the most crucial aspect of every business, and this is due to the fact that without them,...

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: The purpose of this study was to analyse insurance awareness and insurance performance in the Nigerian economy. The case study utilised NICON Insurance Limited, located in Abuja, as a focal point for the research. The purpose of this study is to an...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

ABSTRACT: The pervasive influx of low quality product into the market has triggered the turning point for all production companies. Production companies that work towards excellence now inculcate quality in their operations. Given that consumers would always patronize produc...

ABSTRACT: Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an econ...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization  in  cool. Specifically, the study  aims to determine the most effective segmentation strategies to used...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

ABSTRACT: This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study.  ...

ABSTRACT: The purpose of this study was to investigate the client orientation of service employees and service quality, using a case study approach focused on Momas System and Cometstar in Kano State. The present study specifically investigates the significance o...

BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati...

Background of the study: Water is necessary for life, and its availability, usage, and spatial distribution are all linked to economic growth and societal progress. Aside from oxygen, water is essential to life; it is a cornerstone for human success because adequate and high-qual...

ABSTRACT: This study was carried out on the factors influencing the low employment rate of people with physical disability in Nigeria. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size co...

Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...

Background to the study: The immense contributions of education to the development of any society in the world cannot be over-emphasized. Education is one of the most important aspects of human resource development. For this reason, every child has the opportunit...

BACKGROUND TO THE STUDY: Prostitution has become rampant in our society today among growing teens and youths. These young people see selling of their bodies as the fastest way of getting income for their keeps. In the past those engaged in prostitution use to be women sellin...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

Background of the study: Any level of education's main goal in teaching is to effect fundamental change in the student (Tebabal & Kahssay, 2021). Teachers should use the most effective teaching techniques that best meet particular goals and level exit out...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

Background Of The Study: Fish is an excellent source of protein and has a high nutrient density. If it is treated improperly, however, it might serve as a good substrate for the development of microbes (Abulu, 2022). The degradation of fish products may be attrib...

Background of the study: Technology has been the success story of our century and has opened doors for beneficial inventions.  Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of most people and...

Background of the study: Antiseptics and disinfectants are extensively employed in hospitals and various healthcare facilities for a diverse array of applications pertaining to topical and hard-surface disinfection. Specifically, healthcare professionals play a crucial role in th...

BACKGROUND OF THE STUDY: Logistics management encompasses the crucial task of efficiently and effectively coordinating the transportation of both raw materials and finished goods from their respective production sites to the ultimate point of purchase. Prior to being utilise...

Background To The Study: The performance of each firm not only contributes to its own market value, but also to the growth of the whole industry, which in turn contributes to the economy's economic success. Scholars in numerous fields of business and strategi...

BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi...

ABSTRACT: The main aim of this study is to examine the influence of insurance awareness on the demand for life insurance products in Lagos State, specifically concentrating on the population of Alimosho Local Government Area. The research study utilised a survey...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...