1. A CRITICAL EVALUATION OF THE CREDIBILITY OF TELEVISION ADVERTISING CLAIMS AMONG CONSUMERS
ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu... Read More
2. ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES
BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achiev... Read More
3. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai... Read More
4. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT (A CASE STUDY OF WARRI METROPOLIS)
Abstract: The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commer... Read More
5. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study: Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly... Read More
6. THE INFLUENCE OF BROADCAST MEDIA ON THE MORAL UPBRINGING OF NIGERIAN CHILDREN
CHAPTER ONE
INTRODUCTION
Background of the Study: The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainmen... Read More
7. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
8. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
9. THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existin... Read More
10. AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE (A STUDY OF “ALWAYS ULTRA”COMMERCIALS) IN ENUGU METROPOLIS
Abstract
This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the aud... Read More
11. HARMONICS MITIGATION ON VARIABLE FREQUENCY DRIVE USING SINGLE PHASE SHUNT ACTIVE POWER FILTER CONTROLLED BY ARTIFICIAL NEURAL NETWORK A CASE STUDY OF KILN UNIT OF DANGOTE CEMENT PLANT OBAJANA
ABSTRACT
This research presents effect of harmonic generated by variable frequency drives (VFD).In the past, electrical power system equipment and devices were designed to produce nearly sinusoidal voltage and current waveforms. However, nowadays, with much interest and wide spreads of... Read More
12. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
1.1Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media... Read More