1. THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai... Read More
2. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
CHAPTER ONE
INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi... Read More
3. THE ROLE OF X (FORMERLYX APP) AND IT’S INFLUENCE FACILITATING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF IMO STATE)
CHAPTER ONE
INTRODUCTION
1.1 Background Of The Study
The role of the media as the society's watchdog has evolved over the course of time, and the information and... Read More
4. THE PERCEIVED EFFECT OF FEMALE PROSTITUTIONS: A CASE STUDY OF OREDO LOCAL GOVERNMENT AREA OF EDO STATE
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY: Sometimes called “the world’s oldest profession”, pr... Read More
5. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth... Read More
6. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur... Read More
7. SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA: A CASE STUDY OF EDO STATE RESIDENTS.
SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA: A CASE STUDY OF EDO STATE RESIDENTS.
Chapter One: Introduction
Background of the Study
The advent of social media has revolutionized communication, entertainment, and business practices worldwide. In Nig... Read More
8. DIAPORIC TENSIONS IN SELECTED POSTCOLONIAL NOVELS
BACKGROUND OF OTHE STUDY
Literature has continued to fulfill its unique functions in national development. This clearly shows that no society exists significantly without its literature neither can literature function and blossom in isolation of the soc... Read More