1. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and... Read More
2. IMPACT OF CASH LIQUIDITY ON THE PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA
Background of the study
Cash liquidity reflects a financial institution’s ability to fund assets and meet financial obligations. Cash liquidity is essential in all banks to meet customer withdrawals, compensate for balance sheet fluctuations, and provide funds for... Read More
3. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The study specifically sought to answer research questions related to the influence of social and c... Read More
4. AN EVALUATION OF THE INFLUENCE OF ADVERTISING ON THE PURCHASING BEHAVIOUR OF RURAL CONSUMERS
ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine... Read More
5. AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica... Read More
6. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that... Read More
7. ANALYSIS OF DESIGN AND IMPLEMENTATION OF A CREDIT CARD DETENTION SYSTEM ON FRAUD
BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi... Read More
8. AN EXAMINATION OF THE IMPACT OF PEAK MILK ADVERTISEMENTS ON CONSUMER BEHAVIOUR
ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc... Read More
9. EVALUATING THE ACCESSIBILITY OF LAND IN ACCORDANCE WITH THE LAND USE ACT
Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag... Read More
10. ASSESSMENT OF ELECTION MALPRACTICE AND DEMOCRATIZATION IN NIGERIA’S FOURTH REPUBLIC
Background of the Study: Democracy is the system of government that promotes the participation of the masses in government and the accountability of elected representatives to the electorate. The representatives are public office holders who are voted into office by the people th... Read More
11. ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In... Read More
12. ASSESSMENT ON THE EFFECT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera... Read More
13. ASSESSMENT ON THE IMPORTANCE OF PURCHASING PROCEDURES IN AN ORGANIZATION
INTRODUCTION: Procedures has been identified as one of the most powerful tools and a panacea to many of the worlds greatest problems. Procedures is a goal oriented and its goals determine its nature and form. Studies have shown that one of the major problems... Read More
14. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as a networ... Read More
15. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb... Read More
16. THE ROLE OF BUREAUCRATS IN GOVERNMENT CORRUPT PRACTISES IN NIGERIA
BACKGROUND OF THE STUDY: The issue of leadership and good governance probity, accountability remains a monumental problem to Nigerian Socio-political and economic development over the years, since independence. This is as a result of linkage between the tran... Read More
17. AN EXAMINATION OF THE CHALLENGES AFFECTING PROCUREMENT PROCESSES IN PUBLIC ORGANIZATIONS IN NIGERIA
Background to the Study: Procurements processes entail various functions move far beyond traditional perception that procurement main role is acquiring works or services from outside sources for replenishing organization needs. Mlinga (2007), describe procurement... Read More
18. CLUSTER ANALYSIS ON THE EFFECT OF DOLLAR INCREMENT ON THE ECONOMY OF NIGERIA
Background of the study: Overtime, a lot has been said and done about the recent continuous increment of the United States dollars and its effect on the economy. The importance of the US dollars to a mono economy and import dependent nation like that of Nigeria cannot be over emp... Read More
19. COMPETENCY REQUIRED OF SECRETARIES IN SELECTED BUSINESS ESTABLISHMENT (A CASE STUDY OF FIRST BANK OF NIGERIA PLC OKPARA AVENUE ENUGU)
BACKGROUND OF THE STUDY: Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secretary&rsquo... Read More
20. CUSTOMERS BEHAVIOR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS
BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa... Read More
21. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way... Read More
22. DESIGN AND IMPLEMENTATION OF AN ONLINE VIRTUAL MARKETPLACE
INTRODUCTION: Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other compute... Read More
23. THE CONTRIBUTION OF BANKING SECTOR TO AGRICULTURAL GROWTH IN NIGERIA A CASE STUDY OF UNION BANK, ENUGU BRANCH
Background of the Study: Nigeria faces serious poverty challenges. Two out of every three Nigerians live below the poverty line of $1 per day in income. Poverty in Nigeria is concentrated in rural areas, which are home to more than 70 percent of the nation’s poor. Developme... Read More
24. THE INFLUENCE OF PRIVATE SCHOOL ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
BACKGROUND OF THE STUDY: Educationally it is generally agreed that private schools have contributed positively to the academic performance of students in secondary schools. Presently, some elites seem not to agree that private schools are doing anything to encourage or enhance st... Read More
25. E-COMMERCE IN NIGERIA AND THE IMPACT OF ONLINE VALUE-ADDED TAX
BACKGROUND OF THE STUDY: In many developing nations, such as Nigeria, the Value-Added Tax, sometimes known as VAT, has become an important source of revenue (Ijewere, 2022). In sub-Saharan Africa, for instance, value-added tax (VAT) has been implemented in the Re... Read More
26. THE ROLE OF RADIO IN MOBILIZING NIGERIAN WOMEN INTO POLITICS
BACKGROUND OF THE STUDY: This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going... Read More
27. THE SOURCES AND USES OF FUNDS IN COOPERATIVE BUSINESS ENTERPRISES, A CASE STUDY OF ACCI MULTIPURPOSE COOPERATION SOCIETY LTD ABUJA
BACKGROUND OF THE STUDY: The growth of cooperative societies as a potent instrument for developing economic empowerment, especially among women and other vulnerable and excluded groups, has garnered a growing amount of recognition in recent years. They have conti... Read More
28. THE USE OF INTERNET TOOLS FOR TEACHING AND LEARNING COMPUTER STUDIES
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Because of the widely acknowledged potential of technology to enhance education, a number of efforts have been launched to en... Read More
29. THE PERCEPTION OF TEACHERS ON THE CAUSES OF INDISCIPLINE IN SECONDARY SCHOOLS: A CASE STUDY OF USELU SECONDARY SCHOOL IN EGOR LOCAL GOVERNMENT AREA OF EDO STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: For obvious reason, we might be tempted to undermine the theme of this paper. Reasons are not far fetched; the topic most aca... Read More
30. THE PREVALENCE OF FUNGAL INFECTION AMONG THE PATIENTS
CHAPTER ONE
INTRODUCTION
Candeda: This is a yeast like fungi several of which cause disease in man about 90% of infection are to candida albicans, which is normally present in mouth, intestine and veginal it is responsible for the infection in... Read More
31. THE PREVALENCE OF CANDIDIASIS AMONG UNMARRIED AND MARRIED WOMEN ACROSS VARIOUS AGE GROUPS: A CASE STUDY CONDUCTED AT UNTH ENUGU
CHAPTER ONE
INTRODUCTION
Candeda: This is a yeast like fungi several of which cause disease in man about 90% of infection are to candida albicans, which is normally present in mouth, intestine and veginal it is responsible for the infect... Read More
32. THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
CHAPTER ONE
INTRODUCTION
Background of the study: The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 years has been phenomenal and... Read More
33. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf... Read More
34. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
CHAPTER ONE
INTRODUCTION
Background of the Study: The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a... Read More
35. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide... Read More
36. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold... Read More
37. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
CHAPTER ONE
INTRODUCTION
Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a... Read More
38. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES- A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE
CHAPTER ONE
BACKGROUND OF THE STUDY: In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things. At first man tried to provide the necessary t... Read More
39. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced... Read More
40. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhan... Read More
41. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE PERFORMANCE OF THE NIGERIAN STOCK EXCHANGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The use of computer in business transaction is growing day by day and it is widely use. It is common in most part of the country and the world itself is becoming a global villa... Read More
42. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr... Read More
43. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
CHAPTER ONE
INTRODUCTION
Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad... Read More
44. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
CHAPTER ONE
INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi... Read More
45. THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
CHAPTER ONE
GENERAL INTRODUCTION
BACKGR... Read More
46. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message... Read More
47. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su... Read More
48. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
49. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
CHAPTER ONE
INTRODUCTION
Background to the study: Over the last decade the world has become more digitized and mobile. This digitization... Read More
50. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for su... Read More